Award-winning designer and illustrator Daniel Ting Chong took a month to design The Dicktionary, also known as a list of humorous penis euphemisms, for the sexual health brand WeTheBrave’s safe sex initiative, which launched in June.
”WeTheBrave…is the first large-scale campaign ever in our country to specifically address gay men and other men who have sex with men. Spearheaded by the Anova Health Institute and funded by the Elton John Aids Foundation, the campaign will address both prevention and treatment issues in an affirming, non-judgmental and sex-positive way, which will be entertaining and engaging,” according to the campaign.
With a newly imagined alphabet centered around the penis that starts with ‘’A is for appstert, B is for bacon missile and C is for custard chucker’’ and ends with ‘’Z is for Zembe’’. Each letter also has its own safe-sex tip, in this case, the existence of a cheeky penis alphabet designed for a good cause isn’t a bad thing.
”We The Brave wanted to remind their MSM [men who have sex with men] and gay audience that, no matter what name you call it, you need to keep it safe every time you take it out to play. Guys have literally thousands of names for their penis [such as joystick or dingaling],” says Daniel, who collaborated with FoxP2 art director Gareth Owen and copywriter Andrew Pearson on the project.
Each illustration is playful and informative so as to keep things fun and informative at the same time.