Cape Town graphic designer Jade Ayla shares quirky avatars for the creative world

Graphic designer and illustrator Jade Ayla is currently based in Cape Town and has always been interested in the world of art and design. After studying a three year fashion degree, she fell into corporate retail designing for Woolworths until eventually she made her way into graphic design.

“I worked on the side as a freelance graphic designer and illustrator to earn some extra cash. My work load increased dramatically, so I was able to start freelancing full-time just over a year ago,” she shares about her designs for clients that include publications, festivals and musicians such as ClockworkDJ and Xander Ferreira.

Working across disciplines on editorial, branding and identity projects, Jade’s most recent work sees her create club posters, corporate identities and more. With an emphasis on type, shape and composition, her style is achieved using vector tools and combines clean-cut line work with limited colors.

Corporate identity for a local production company Spilt Juice.

“My aesthetic is influenced by my love/hate relationship with being OCD, which results in a combination of clean and modern design paired with organic elements,” she explains.

Jade has an impressive client list with commissions from We Love Summer boutique festival and Maison Mara concept store.

“I have been involved in some very exciting projects and being able to work with such incredibly talented people has been a dream. Being self-taught, I still have a lot to learn but being featured on here for my work is completely surreal.” Below, she shares a few of her favourite projects to date.

 

Poster for The Most Fun NYE Party Ever at Fiction.
Lyric portraits designed for Daniel Pacitti’s t-shirt collection, titled BABY POOR.
Illustration for Leo Mandella’s colouring book.

Lyric portraits designed for Daniel Pacitti’s t-shirt collection, titled BABY POOR.
Illustration — ClockworkDJ/ Couch/ The Simpsons.

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