Blue hue – New visual series pays tribute to 4 colours in 4 weeks 🌊

*In partnership with adidas, 10and5 presents a brand new series that each week celebrates one of the colours that make up the freshly revived adicolor collection: red, green, blue and yellow. Cape Town-based editor and photographer Alix-Rose Cowie creates still life representing each colour, and curates a moodboard on the use of the palette by creatives across the country.

Alix-Rose Cowie

Shades of blue seen across South Africa’s creative scene

Banele Khoza
Photo by Gabriella Achadinha
Gabriella Achadinha
Trevor Stuurman
Noncedo Charmaine
Elsa Bleda
Hoick
Photo by Alix-Rose Cowie
Rosie Mudge
Kgomotso Neto
Maxime Michelat
Purity Mkhize by Nick Gordon
Ndumiso Nyoni
Rose Chaston
Maxime Michelat
Seth Pimental
Bert Pauw

This post was made possible by adidas.

To shop the adicolor looks, click here.

One Comment

  1. These blue expressions of art in South Africa are mesmerizing. It’s great to see how the expression of color can depict humanity in such candid and expressionist ways. This is the type of media that can be really captured by cameras and digital art technology solutions. What a great collaboration with Addidas to capture these aspects of Cape Town. Hope to visit one day.