Dreamt up by Jessamine County and Jessica Schnehage, Garden State is the latest music festival to hit Cape Town. While official dates for the festival are yet to be announced, there will be an exclusive launch party taking place on 7 April.
Jess and Jess, who both have a background in music and events, wanted to create a platform where audiences could discover fresh acts that aren’t defined by the media or consumers, which is where the idea for Garden State came about.
“We want to breathe life into a scene that has become mostly generic,” says Jess. “And we want to do it in a part of the country that’s a perfect fit for our vision,” says the other Jess.
Set in the Garden Route in the Western Cape, Garden State promises to feature an intriguing and progressive live music programme. “Bringing together a multitude of elements, we want you to leave our events feeling inspired and with renewed trust in what artists and an audience can do together.”
“In the wake of the recent disastrous wildfires in the region, our vision for Garden State is to integrate locals and tourists in support of the Garden Route’s producers and businesses and to celebrate the natural beauty and resilience of an area, which remains one of South Africa’s wildest destinations. It is as dramatic and beautiful as ever and we want to encourage people to get out of the city and find their natural self with us – their curious, kind and free spirit.”
Garden State’s launch party is set, according to the event, to bring the wilderness to the city and provide audience a selection musi acts, plant-based cuisine, unusual crafters and inspiring art installations.
The launch party features a line-up of local and international artists that includes TV on the Radio’s Kyp Malone from the US, Laura Burhenn, Dave Depper, The Brother Moves On, Age of Waves, Obie Mavuso and InviZAble.