Falko updated the billboard five times over a six week period. Rocket Ellie starts traveling from one side of the billboard to the other and eventually disappears. In the final version of the billboard, the elephant is seen traveling through space. This is to show you that, with the internet, your imagination is the limit.
“The internet is big, and its reach is wide, kind of like an elephant with a rocket pack hurtling across the sky. Is it relevant to an ISP? Maybe, maybe not. We just feel that we need billboards that go beyond advertising because Webafrica is beyond internet,” says Tim Wyatt-Gunning, CEO of Webafrica.
“We’re about finding that line between what’s expected from an ISP, and the limitless realms of your imagination…and then smudging it out. The internet is not just about tech savvy people doing tech savvy things. It’s really all about you and where your imagination takes you. The underlying concept behind Rocket Ellie has been floating around our office for a while now, meeting Falko was the catalyst we needed to make the idea into something tangible.”