Between 10and5 is the current of South African creativity.

Every day we find the best creative work from all over South Africa and put it in one place for you to read. We also aim to be the lens for the rest of the world to see what South African creativity is.

We publish from all industries, including graphic design, illustration, photography, product design, art, fashion and commercial advertising work.

What do we do?

10and5 special projects


We publish a daily website (you’re reading it) that curates the best work from the South African creative community. We also publish this work on our broader content partners, helping to give South African creatives a wider platform. We will soon be expanding in to print publishing as well.



We host regular events during key times in the creative calendar. Our flagship event is our Loeries day party that has become a fixture for creatives on the Saturday of the Loeries weekend. We’ve also hosted fashion exhibitions, film screenings and a host of other events that bring our creative community closer together.

10and5 special projects

Special Projects
We’ve done some amazing work with local illustrators, designers and photographers. We paired 15 local illustrators with 15 local bands to create unique, once-off band posters. We connected young fashion designers with film makers to create never-seen-before fashion videos for their brands. We curated a pair of artists to produce two mind blowing murals at a local event. We’re always doing epic projects – you should join us.
Meet the team


Uno de Waal
Publisher & Owner

Uno is the owner and co-founder of Between 10 and 5. He makes sure the whole ship doesn’t sink and looks after the type of content 10and5 produces, as well as the various other facets of running a media business. He’s a whitewater kayaker and adventure biker in his free time. Contact to him if you want to talk shop.


Alix-Rose Cowie

If it wasn’t for Alix-Rose you wouldn’t have any content to read. Really, she runs the show around here. Alix trawls our submissions and finds the best creative work, but also actively goes out to find interesting new creative work that you would never have the time or eye to find. She’s a pretty good photographer in her spare time.

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Layla Leiman
Johannesburg Contributor

Layla joined 10and5 in early 2013 as a contributor. Her mission is to discover the most interesting creatives and find out what they’re doing and why they do it. If you’re doing something creative, and want to chat to her about it, she’d love to hear from you.
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Jessica Hunkin
Johannesburg Contributor

Jess joined the 10and5 editorial team in 2013 and we wouldn’t know what to do without her. She keeps our toes tapping with our #NowPlaying series every Thursday, collects the best of the web weekly for Oh Wow! and also happens to be our resident Joburg photographer. If you’re connecting with us over social media, you’ll most likely be talking to Jess. She also keeps our Pinterest and Tumblr updated, and has a rad Instagram account of her own.

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Melissa Van Rooyen

Melissa van Rooyen
Cape Town Contributor + Events

Melissa joined the 10and5 crew in 2013 and is the go-to girl for all sorts. She keeps us in the loop with the best places to work away from work in Cape Town for our Out of Office series, and is the one who shares the best of the Mother City’s art openings and events in our weekly Openings post. Melissa is also the one working tirelessly behind-the-scenes of our events and special projects. In short, she’s a star.

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Simphiwe Xulu

Simphiwe Xulu
Durban Contributor

Simphiwe is a young freelance writer on art and tech who seriously enjoys giving exposure to talented artists in his free time. Our resident KZN talent scout, he also works in the industry as an aspiring information designer and blogs frequently on all things related to media, art and advertising.
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Stephan Steyn

Stephan curates our monthly music poster selection and runs an events/poster website called The Social Contract.

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Comment Policy

We love to hear back from you and think it’s necessary to have a platform where readers can give feedback and make comment on the South African creative industry. However, we’d like 10and5 to be a place where great work is praised and criticism is made constructively and respectfully.

We reserve the right to remove comments that we find to be destructive.