Digital publishing company Between 10and5 publishes a daily website at (you’re reading it!) that serves as a curated online showcase of the best that the South African creative industry has to offer across a broad range of categories: graphic design, advertising, illustration, art, fashion, film, photography and music. We only cover creative work made in South Africa or by South Africans.

We publish daily stories; written and video interviews with artists, designers and creative entrepreneurs; and original content series – weekly, monthly and annual.  

Browse some of our custom series: Graphic Design Month | Photography MonthFresh Meat | Young South Africa | Creative Women | Out of Office | #NowPlaying | Oh Wow | Wishlist | Made In | Self Starters | My Day Job  

We also produce and publish content campaigns together with brand partners.  

Browse Bobbi Brown Pretty Powerful | Strauss Online Young Collectors | Ford Ranger | Glenfiddich The Art of IndividualityOnitsuka Tiger My Town My Tracks | Onitsuka Tiger Product of Inner Confidence | Nando’s Art Initiative | Nokia x the InAWE Residency | Lumia #MakeItHappen | adidas #OriginalSuperstar  

10and5 Exhibition

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Between 10and5 hosts regular real world events in the form of exhibitions, art sales, film screenings, and creative talks under the name Show & Tell.  


Between 10and5 also produces commissioned content campaigns for syndication on other publishing platforms and commissions artists to do exciting work with brands.  

10and5 Joburg 2

The Team:  

Founder & Publisher: Uno de Waal | | 083 657 2525 | JHB  

Editor-in-chief: Layla Leiman | | JHB

Online Editor: Jessica Hunkin | | JHB

Writer: Khotso Tsagaane | JHB

Writer: Gabriella Pinto | CT  

Sales & Sponsorships: Elisma Roets | | CT

Creative Projects Manager: Robyn-Lee Pretorius | | CT  

Find us:  

Johannesburg: Unit 21, 43 Frost Avenue, Braamfontein Werf, Johannesburg, 2001

Cape Town: 5th Floor, 61 Wale Street, Cape Town, 8001  

Follow us:  

Twitter | Instagram | Facebook | Pinterest | Tumblr | 8Tracks  

Get the best of Between 10and5 straight in your inbox: Subscribe to The Daily Scroll or The Weekly Best  

Turbine Art Fair

Comment Policy:  

We love to hear back from you and think it’s necessary to have a platform where readers can give feedback and make comment on the South African creative industry. However, we’d like 10and5 to be a place where great work is praised and criticism is made constructively and respectfully. We reserve the right to remove comments that we find to be destructive.