Digital publishing company Between 10and5 publishes a daily website at (you’re reading it!) that serves as a curated online showcase of the best that the South African creative industry has to offer across a broad range of categories: graphic design, advertising, illustration, art, fashion, film, photography and music. We only cover creative work made in South Africa or by South Africans.


We publish daily stories; written and video interviews with artists, designers and creative entrepreneurs; and original content series – weekly, monthly and annual.


Browse Graphic Design Month | Photography MonthFresh Meat | Young South Africa | Creative Women | Out of Office | #NowPlaying | Oh Wow | Wishlist | Made In | Self Starters | My Day Job


We also produce and publish branded content campaigns together with brand partners.


Browse Bobbi Brown Pretty Powerful | Strauss Online Young Collectors | Ford Ranger | Glenfiddich The Art of IndividualityOnitsuka Tiger My Town My Tracks | Onitsuka Tiger Product of Inner Confidence | Nando’s Art Initiative | Nokia x the InAWE Residency | Lumia #MakeItHappen | adidas #OriginalSuperstar


10and5 Exhibition


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Between 10and5 hosts regular real world events in the form of exhibitions, art sales, film screenings, and creative talks under the name Show & Tell.




Between 10and5 also produces commissioned content campaigns for syndication on other publishing platforms and commissions artists to do exciting work with brands.


10and5 Joburg 2


The Team:


Founder & Publisher: Uno de Waal | | 083 657 2525 | JHB


Editor-in-chief: Alix-Rose Cowie | | CT
Online Editor: Jessica Hunkin | | JHB
Writer: Layla Leiman | | JHB


Sales & Sponsorships: Elisma Roets | | CT
Creative Projects Manager: Melissa van Rooyen | | CT


Find us:


Unit 21, 43 Frost Avenue, Braamfontein Werf, Johannesburg, 2001

5th Floor, 61 Wale Street, Cape Town, 8001


Follow us:


Twitter | Instagram | Facebook | Pinterest | Tumblr | 8Tracks


Subscribe to The Daily Scroll or The Weekly Best


Turbine Art Fair


Comment Policy:


We love to hear back from you and think it’s necessary to have a platform where readers can give feedback and make comment on the South African creative industry. However, we’d like 10and5 to be a place where great work is praised and criticism is made constructively and respectfully. We reserve the right to remove comments that we find to be destructive.