Author Archive for Lana
Jack Daniels Auction House
Jack Daniels together with Ikineo recently launched a new online campaign allowing you to bid for products on auction. Together with bringing Jack on the road this was a huge success for Jack Daniels and Ikineo. The site was put together in terms of planning, design and development by Hello Computer.
The website is easily accessibly, user friendly and structured. The design and layout of the site gives you the feel of elegence, the Jack Daniels way. It’s personalised and allows you to backtrack your previous bids aswell as having a look at past auctions.
You can earn Jack Daniel’s Dollars by registering on the Jack Daniels Auction House website and then follow easy steps such as login to the website, buy a drink at a promotion, buy a bottle of Jack Daniels, open an email, click through a mini site, enter an online competition, refer a friend, complete a survey, reply to an sms or even just updating you details on the Jack Daniel’s Auction House site.
You start of with a balance of 20JD$ to get the auction started. Read more…
Bid for a Bowwow
Bowwow SA Campiagn
50 puppies found.
Thoroughbred Italian.
Looking for stylish homes and out-of-the-box-grooming.
Please nurture and send back when ready.
These adorable little design creatures was originally designed in 2005 by iconic designer Eero Aarnio for the Italian contemporary design brand Magis. To date over 60 000 of these puppies are roaming the planet.
ID Solutions together with Magis has chosen 50 South African talents, from architects to interior designers to fine artists, the press and cutting edge retailers for their design pedigree to participate in this creative canine project.
As the watchdogs of Bowwow, ID Solutions and the Design Indaba Trust challenged these design houses to dress, decorate and makeover their Magis puppy so that he can hold his tail up high amongst other clever creations in the design arena.
The job was to ensure that your puppy reflects South African design as you see it today. A chance to let others see the creative mind at play and an opportunity to showcase the wealth of design spirit in SA to the rest fo the country and the world.
All participants in this puppy project were displayed at the Design Indaba Expo at the Cape Town International Convention Centre from 27 Feb till 1 March 2009. An overall winner will be chosen, judged by a panel of Design Indaba Speakers, to represent SA in an international Bowwow competition contested by 32 countries.
The aim of this project was to culminate in an auction where 50% of the proceeds will go towards bursaries awarded to design students through the Design Indaba Trust, and 50% going towards the commisioning of a public sculpture for the Greenpoint Staduim precinct.
So lets take a bow for all these Design Houses who put their design skills to great use in a proactive, puppy dog loving way! They had fun, made a noise with their creative know how and didnt let anything hold them back.
Check out the some of the puppies below.
For more information, to check out the rest of the puppies or to place a bid on one of these adorable creatures, go to http://www.idsolutions.co.za/bowwow/Puppies/index.htm
Recessionista (VW)
Due to the credit crunch shoppers has changed their way of indulgement, they now only spend the amount of money they think the product is worth and and will not pay over the mark for it anymore. This opened a whole new gap for opportunity in the market, especially the creative industry.
Volkswagen together with Ogilvy
Interactive took this opportunity and launched a ‘ Recessionista‘ campaign for the Volkswagen Citi Golf. They play on the humour and seriousness of the credit crunch to increase sales of this affordable deal they are offering.
They claim that consumers shouldn’t let the recession get in the way of their style, they must become a recessionista and be cool despite the economy. Drive a Volkswagen Citi Golf.
They take this further by adding an interactive section to the website where consumers can post their tips on how to beat the recession on the site and even add photo’s, videos of links to it to make it more fun. They do this in a humorous manner to keep a smile on consumers faces while dealing with the credit crunch.
A couple of the recession tips on the site includes things such as : Make you own cologne from the flowers in your garden, or dont pay for weekly therapy sessions – tell your fiends. Shower together, Old telephone directories make ideal personal address books. Simply cross out the names and address of people you don’t know. Save money on expensive personalised car number plates by simply changing your name to match your existing plate - Mr. CA 3001 273
Go check out this awesome campaign at : www.vw.co.za/recessionista and post your favourite tip to beat the recession, be part of the crowd crunching the credit crunch.
We couldn’t find any more of the creative work – it seems as if the campaign isn’t too popular online (there is only the single microsite). I’ve also seen some ads in magazines, but nothing else online. If you might have some copies of them lying around… send it in to us!
Player 23 from Vodacom using Mobile, Above the line and Adobe Air
Vodacom has launched a new campaign (Player 23) to target the enthusiastic rugby fans for the Super 14. It features a rugby fan called Jan, the 23rd player, who’s following his daily routine – but with the team following him around and trying to be exactly like him.
Besides the hilarious TV ads, Vodacom also has a website where fans can download their own lockers and personalise them by adding their names, pictures and favourite teams.
Fans can also download all the latest news on the Super 14 and other rugby mobile content to personalise their phones via the mobile element. You can read the entire press release on Bizcommunity.
DraftFCB and ClickThinking was responsible for the concept and production of the PLayer23 Campaign.
What we’re very interested in is the tight integration between above the line (there is an enormous amount of print and TV exposure) and the way that has tied in with Mobile, and the desktop. This is the first mainstream application we’ve seen that uses Adobe Air for the desktop, and pretty tight mobile integration. The main advantages of a platform like Adobe Air is that you develop your app once, and it can be deployed to OSX or Windows, plus you have the added benefit of having free reign by using Flash, and the runtime brings the package size down quite considerably. 10and5 is hoping to get a case study out of the guys responsible for the campaign!
We’re hoping to get a case study out of the guys who produced the entire campaign – it would be very interesting to see what their findings were and how successful the Player 23 campaign was when it comes to and end.
Louis de Jager Vorster (Freelance Photographer)
Louis de Jager Vorster
After receiving his National Diploma (Industrial Design) in Johannesburg in 1996, Louis moved to Cape Town where he received a Higher Diploma (Industrial Design) the following year. He taught part-time at the Cape Technikon for a couple of years before his design and visual communication background got him interested in multimedia design. After freelancing as a designer in the new medium for a year or two he took up a two year teaching post at the Dept. of Visual Arts & Design of the Vaal Triangle Technikon. This was where his interest in creating content for multimedia products led to the desire to become a professional photographer.
Infecting the City
Infecting the City launches this
Saturday, 21 February – 12 noon
at Riebeeck Square (near Heritage Square parking lot) with an aerial performance piece by French performers Retouramont.
What follows is a week filled with visual and performance arts in the public spaces, nooks and crannies of the Cape Town CBD from the 23rd to the 27th February 2009.
The Assembly
The Assembly, situated at 61 Harrington Street District Six in Cape Town, is a relaxed vibey venue featuring all the upcoming and well known bands and music in the industry.
They do stuff different from the norm, a bit of creativity to everything. Every month a different artist takes the time to design a flyer for the upcoming events and Assembly. Take a peek at some of the previous designs right here.
They also offer other special features such as The Assembly birthday gift which invites you and 5 friends in for free at certain events on the day of your birthday. Please read the Terms and conditions on their website and check out some of the upcoming events : www.theassembly.co.za.
Read more…
“Zeitgeist” at Magpie Gallery
“Zeitgeist” at Magpie Gallery is an exhibition by Jessica Ballantyne, Ladiné Joubert, Ma¹a Milovanoviæ and Daandrey Steyn.
It Takes place at the Magpie Gallery, Southdowns Shopping Centre. Starting on Friday the 14th of February at 6pm till the 5th of March 6pm.
The Magpie Gallery is situated on the corner of John Vorster & Nellmapius drive in Centurion.
Go to http://www.magpiegallery.co.za to check out more stuff from the Gallery as well as current and upcoming events and exhibitions or contact them at 012 665 1832.
To see more details and RSVP on onesmallseed pop culture community.
