While at the Loeries, these are some of the advertising archetypes you’re most likely to meet -because we know them so well we also share with you what to do and how to act when you see them.
Zwelethu Radebe of Egg Films directed Batik Success, M&C Saatchi Africa’s new ad for Mutzig beer.
Picture Farm and director, Anton du Preez, team up to create new ad for ethical clothing company EVERYBODY.WORLD.
Loeries Young Creative Award winner, Thabang Manyelo is pioneering in the copywriting and advertising industry. The Vega graduate made a name for himself long before graduating by winning the Pendoring award and moving on to collect more while at FCB Africa.
30 Years after Christopher White survived a major car crash along Chapmans Peak, Mercedez-Benz decides to return to the scene in a dramatic documentary-style content piece.
South Africa is known for having some of the best adverts in the world (watch a movie in theatre in London and the adverts will prove this to you), and with amazing ads come amazing directors. The film and advertising world is an industry that, like many others, is trying […]
Director Fausto Becatti from Bioscope Films has recently completed a commercial for Castle Milk Stout and it doesn’t disappoint.
Allan Gray does it again with another powerful and emotive TVC.
From the Union Buildings via Ponte to Tsitsikamma, watch the latest Sho’t left campaign shot across the country.
Paballo Molahlehi reflects on the experience of working in the South African ad industry, and the necessity for its transformation.
Set in a ‘one-hourse town’ in the Western Cape, we chat to the maker of Puma’s striking new video, Outperform.
In light of King James 20th anniversary, we take a look at some of the ad agency’s memorable campaigns.
Cadbury P.S. works with 3 local illustrators on their “share the love” campaign where consumers can personalise and show their love through fun, and quirky e-cards with bae or a friend.
Featuring actor Amanda du-Pont and with creative direction by Trevor Stuurman and Rich Mnisi, check out the new adicolor campaign.
Shop the new adidas Adicolor range.