A doctor takes on the grim reaper in a variety of sporting activities in these print ads for MedicAlert by Bester Burke Cape Town and illustrated by Radio. The pay-off line reads, “Increase your odds in a life or death situation.”

Credits:

Executive Creative Director: Stephen Burke
Creative Director: Oskar Petty
Art Director: Bernard van der Walt
Copywriter: Oskar Petty
Illustration: Radio

Click on the pics to see them bigger.

The post MedicAlert Print Ads by Bester Burke appeared first on Between 10 and 5.

Bittersuite designed this poster campaign for SANCCOB to alert the public to the rapid decline of the African Penguin population, as well as SANCCOB’s on-going efforts to save the species.

They said, “The object of the campaign is to encourage people to have the foresight to see the problem before it becomes critical. The viewer’s visual perception of each execution is called into question with the line “See the reality before it’s too late” and a call-to-action encouraging the viewer to act now and help save the species by adopting a penguin at SANCCOB. The stark visual language used throughout the series echoes the graphic black & white look of the penguin.”

The series of 3 posters was placed in doctors’ rooms, at optometrists, in hospitals, shopping centres and schools and at the SANCCOB Education Centre.

Credits:

Creative Director: Andrew Hofmeyr
Art Director: Jade Eccles
Graphic Designer: Tessa Kleingeld
Copywriter: Caitlin Cloete
Illustrators: Tessa Kleingeld, Elise Wessels

Poster 1: Don’t be short-sighted

This poster takes the form of a reverse “eye test”. As the eye travels down the chart, and corresponding timeline, the steeply declining number of penguins becomes clear, urging the viewer not to be short-sighted about the imminent demise of the species and to adopt a penguin.

Poster 2: Tipping Point

This Escher-style poster plays on the viewer’s perception of the positive vs. negative space. The fact that it’s challenging to see the transition of the penguins from alive to dead in the middle of the poster represents the fact that often it is difficult to recognise a problem at a critical point when a change can still be made. A call-to-action urges the viewer to help change the picture by adopting a penguin.

Poster 3: Take A Closer Look

This graphic poster contains a hidden headline reading “See the reality before it’s too late” which can only be seen from a distance. This headline captures the viewer’s attention and pulls them in, revealing the ratio of live vs. dead penguins. A call-to-action urges the viewer to take a closer look at the problem and help by adopting a penguin while they can still be saved.

The post SANCCOB ‘See The Reality’ Poster Campaign appeared first on Between 10 and 5.

This just in. Black River FC has fun adapting the famous Old Spice ads for their latest TV commercial for Nando’s flame-grilled PERi-PERi chicken: the meal you wished every meal tasted like.

Credits:

Agency: Black River FC
Executive Creative Director : Ahmed Tilly
Creative Director : Vanessa Gibson
Art Director : Fu’aad Kasu
Copywriter : Oarabile Mahole

Production House : Egg Films
Director : Terence Neale
Producer : Iolanthe Grobler

The post Nando’s Fire It Up TVC appeared first on Between 10 and 5.

We love the art direction and type treatment in this print campaign titled ‘Weird Accents’ by TBWA\Hunt\Lascaris for Student Flights.

Credits:

ECD: Adam Livesey, Matthew Brink
CD: Vincent Osmond, Jade Manning
AD: Byron Fraser
CW: James Andrews
Production Company: E-graphics
Photographer: Des Ellis
Type: Byron Fraser, Jade Manning
Art Buyer: Simone Allem
 

The post Student Flights ‘Weird Accents’ Print appeared first on Between 10 and 5.

This campaign by TBWA\Hunt\Lascaris for Uni-ball pens makes a case for hand-written letters by imagining the voices of well-known fonts.

Credits:

ECD: Adam Livesey, Matthew brink
AD: Jade Manning, Sacha Traest
CW: Vincent Osmond
Production Company: Frieze Films
Director: Rob Malpage
Editor: James Hosking
Audio Engineer: Lorens Persson
Executive Producer: Jo Barber
Voice artists: Adam Behr, Graham Hopkins
Executive Agency Producer: Sandra Gomes

The post Uni-ball Pens | Write It In Your Own Voice appeared first on Between 10 and 5.

KingJames created this series of moving billboards for Allan Gray that appeared at major intersections in Johannesburg. While the tagline, “You Wait Because It’s Worth It”, remained static, the visuals behind were short clips of footage showing fans waiting to catch a glimpse of The Beatles to a soldier dad returning home. Being silent, the clips used had to speak volumes.

Credits:

Art Director: Karin Barry McCormack
Copywriter: Paige Nick
Executive Creative Director: Alistair King
Production House: Deliverance

The post Allan Gray | You Wait Because It’s Worth It appeared first on Between 10 and 5.

Toyota Landcruiser’s new Off Road TV commercial is by Draftfcb and was directed by Egg Films’ Kevin Fitzgerald. It recently came second at Creative Circle’s Ad of The Month.

What do you think?

Credits:

Executive Creative Director: Mike Barnwell
Copywriter: Guy Denniston

Production Company: Egg Films
Producer: Jon Ronbeck
Director: Kevin Fitzgerald

Editing Company: Upstairs Post
Post production: BlackGinger
Editor: Greg Shaw

Music: Tommy Tucker Inc

The post Toyota Landcruiser ‘Off Road’ TVC appeared first on Between 10 and 5.

Remember these? This is the radio extension of Lowe Cape Town’s ‘Selfies’ campaign for the Cape Times. They said, “We took the newsmakers at the centre of each story – and had them deliver the report themselves. Recognise the voices?”

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

The post Cape Times ‘Selfies’ Radio | Lowe CT appeared first on Between 10 and 5.

FoxP2 and MUTI created these illustrated posters for cinema chain Ster Kinekor. The posters depict famous locations from iconic films as getaway destinations with the pay-off line, “Our big screen takes you there.” The chosen destinations - King Kong’s Skull Island, The Shining’s Overlook Hotel, Avatar’s Pandora and Minas Tirith from Lord of the Rings - all received a classic, mid-century travel poster style treatment for the campaign.

Credits:

Agency: FoxP2

Illustration: MUTI

The post FoxP2 x MUTI | Ster Kinekor Posters appeared first on Between 10 and 5.

To launch the new Audi A3 Sportback, Ogilvy & Mather Cape Town came up with the Audi A3 Exchange, an opportunity for the public to enter a competition to swop their current car for a new Audi A3.

Entries were made via a microsite. Through voting, the public made the decision whether the final Audi A3 Exchange showdown would take place in Cape Town, Joburg or Durban by tweeting #AudiA3Exchange and #CT, #JHB or #DBN.

Within a few hours of the campaign going live, #AudiA3Exchange was trending on Twitter. These are some of the campaign stats:

•             Over the 3 week campaign period, 11 310 people entered to exchange their own car. 82% of which drove direct competitors’ cars.
•             Over 50 437 tweets about the campaign were generated.
•             The Audi SA Twitter following increased by 68% within the 3 week campaign period.
•             The Audi A3 TVC received 56 730 total video views on YouTube.
•             R3 116 654 worth of earned media was generated.
•             For each week the campaign was live, Audi SA received more than 100 test drives a week.

The top three finalists raced against the clock competing in mental and physical challenges to determine the ultimate winner.

Credits:

Executive Creative Director: Chris Gotz

Creative Director: Nicholas Wittenberg

Associate Creative Director: Tommy Le Roux

Head of Design: Fred Cilliers

Art Director: Martine Hazell, Reijer van der Vlugt

Copywriter: Alex Holmes, Justin Osburn

Motion Designer: Andrew Pullen

Producers: Cathy Day, Yolanda Snyman

Director: Ian Chuter

Production Company: Platypus

Music & Sound Composition: The Workroom

Head of Development: Umar Jakoet

Developers: Darius de Witt, Siyabonga Makwelo

Managing Partner: Adrian Varkel

Strategist: Dave Mackay, Mark von Bentheim

PR: Adele Kruger, Natasha McEwan

Event Management: FD Majiet, Nancy Flint

Microsite and mobile screenshots:

The post Audi A3 Exchange appeared first on Between 10 and 5.