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Creative Circle & DMMA digital results
Digital is a new Creative Circle – Ad of the Month category. Out of 53 entries in total from the first six months of this year (Jan – June 2010), these are the winners.
FIRST PLACE
Name of Agency: Mesh/Draftfcb
Client: Vodacom
Product: Broadband Leadership
Title of Ad: The Kiss
Production Co: Department Fu
Entry Category: Internet Video
Agency Team: Richard Fitzgerald – CD
Julie Webb – AD
Jade Amic – Animator
Web Link: http://www.draftfcb.co.za/loeries2010/thekiss/
Interactive Stop Motion produced by The Imaginarium
Follow the link to enjoy the latest project produced by The Imaginarium. They were hired by Gloo Digital Design to collaboratively create this interactive stop motion piece for TopTV.
Credits:
Stop Motion Director – Casey Bertie
Producer – Nicole Bester
Co-Producer – Shani Judes
Art Director – Monica Rosie
Lighting and Digital Assistant – Christopher Rayne
Art Director Assistant – Silke Eckard
Art Director Assistant – Darren Welman
Onsite Re-toucher – Kristin-Lee Moolman
Editor – Craig Ferguson
Model – Nicky Clarivette
Art Agency and Production Company – The Imaginarium
Gloo for MINI-6 Colours To Stand By
6 Colours To Stand By is a rallying cry which forms part of a digital campaign celebrating South African national pride. This project is a creative collaboration between Gloo Digital Design & Black River F.C. & is Gloo’s first digital campaign since being appointed to the MINI brand 2 months ago.
We brought you the video, this is the site! Win 1 of 6 MINIs, get your free SA flag mirror caps or browse through the gallery of mzansi supporters wearing our SA colours.
Gloo Recruitment Banner
Here’s a very nice banner campaign from Gloo. This was to recruit new staff to their Johannesburg and Cape Town offices (or Glooburg and Glootown as they refer to them).
Nice and interactive. Check out the full banner here.
The Bookmarks Peoples Choice Awards
Vote for The Bookmarks Bizcommunity People’s Choice Award
A new addition to this year’s Bookmark Awards (thebookmarks.co.za) is the launch of a people’s choice award.
You can vote for your favourite ads via SMS.
The public are encouraged to vote for the piece of work that they think best deserves the title of people’s choice for the category of:
1. Digital Marketing | Online Advertising
2. Publishing | Website
The winner will be announced at The Bookmarks Awards which will take place in Johannesburg on 12 November 2009 – click here for tickets.
Entries and SMS details are below the fold. Results are updated every 10 mins on Bizcommunity.
Glooloween – A Gloo Halloween project
Augmented reality is fast becoming the new buzzword for emmersive experiences online. While brands are still trying to find ways to imlement these as an extension of their campaigns, agency as beginning to show that they have a great understanding of this latest technology.
Some background about the site is that it was a proactive project to spread the Gloo love to a few of their clients. All music and animation on the site was produced internally – with the Gloo band performing their own rendition of Thriller.
The idea was to create something interactive and fun for their clients to experience at Halloween – as well as to introduce this innovative technology to theor client base.
Check out this great example by digital agency, Gloo, Glooloween.
FREE BURGER! by Draftfcb CT
This campaign was developed to promote Spur’s Monday Night Burger Special (buy one burger, get one free). Draftfcb Cape Town was responsible for the concept, TV and radio. The TV commercial showcases a court scene in which “Burger” is declared free every Monday at Spur. The other elements, such as the radio spots and website, developed out of this concept. The Free Burger website (created by Gloo) provides news on the special and encourages people to interact with the “Free Burger” movement by voting for the burger they would most like to declare ‘free’.
Read more…
Wicked Pixels new site by Gloo and Wicked Pixels
Check out the new (oldish by now – launched in May) website for Wicked Pixels.
The project was a collaboration between the Wicked and Gloo teams. Website character designers, music composers, movement directors and animation artists all working and crafting alongside one another. The result a fun, unusual and arresting site which grabs the users attention and transports them to a new world, where a pixel recreates itself into various scenes. Read more…
Gloo – Ghost Pop Banners
I recently found this banner by Gloo (ED: Hey Gloo how about sending them to us in the future! We love these!! 
Really enjoyed the concept of a normal washing ad that goes wrong when you mouse over. Great concept, awesome execution. Definitely worth having a look.
What’s your thoughts?
Gloo – Paper Art Microsite
We recently discovered this micro-site from Gloo that allows you to customise and save a pdf template of a paper toy. There’s a male and female toy each with a ‘business’ and ‘casual’ side that you can change the features of. The die for the toys was obviously inspired by the awesome readymech style paper toys. Loads more cool images when you click through.
