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Levi’s Loves Local
The latest Levi’s campaign by King James RSVP is Levi’s Loves Local, a promotion to celebrate and show off South African street and urban culture to those were in South Africa around the time of the World Cup. This was their idea, “We conceptualised a clothing range which uses South African iconography to reflect the sheer awesomeness of our culture. A diverse team of local designers were briefed and the results show that Levi’s really does love all things about Mzansi. Levi’s loves Local.”
The designs were used across t-shirts, hoodies, belts, caps, shoes, underwear and jeans. Read more…
Sepp Blatter takes up kulula’s offer of free flights
Media Release
It’s official Sepp flies kulula
Sepp, a Boston Terrier from Cape Town takes up offer of free flights
21 June 2010: Sepp, a young Boston Terrier from Cape Town, is receiving free flights from low fare airline kulula during the next month following an offer to fly the president of FIFA around South Africa. Responding to an advert placed by the low fare airline in the Sunday Times, the dog’s owners pointed out that the offer didn’t specify which Sepp the ad, referred to, so their pet was eligible to take advantage of the free flights. Sepp (the dog) changed his name specifically to take up the offer.
Read more…
Tactical marketing for Kulula
Kulula gave away these tissues on their flights today.
They had a different batch to be handed out if we had won. (Good to know they were at hand, at least…)
Clever, me thinks.
kulula.com’s latest press ad
The latest kulula press ad made it onto e.tv news last night, good work kulula and King James!
The body copy reads:
Finally it’s here. And we’re thrilled to be part of such an exciting event. To show our support, we’re offering fully inclusive one way flights from R410. Unless your name is Sepp Blatter of course. So Sepp, if you need to be anywhere in the country in the most convenient way possible, email us at ImSeppBlatter@kulula.com and we’ll fly you for free. This offer is valid for the duration of that thing that is happening right now.
Special Edition Office Photos – King James
Next up is the reception area at King James, welcoming visitors with some World Cup Fever! Keep ‘em coming. submissions@10and5.com
Allan Gray’s rusty billboard
This one has been up for a while but if you haven’t been to the Cape Town airport recently then you’ll have missed it.
Whether it’s through a massive six thousand piece puzzle, constructed piece by piece on the billboard, or a giant oversized quilt that took three months to stitch, the Allan Gray billboard campaign has always actively promoted Allan Gray’s philosophy of long-term thinking. And this new execution, flighted on a Continental Outdoor Super Sign in Cape Town, is no different.
The billboard, conceptualized by King James, was created in two different materials. An untreated sheet metal for the background, paired with a brushed, stainless steel for the lettering. Then it was left for nature to take its course. The back of the board duly rusted and will continue to rust further as Cape Town heads into its rainy season. All the while the lettering remained rust-proof, shiny and pristine, illustrating Allan Gray’s point that if you think long term, you can be prepared for it.
via Continental Outdoor Media
Behold Steri Stumpie’s Flavour Nation!
Steri Stumpie, South Africa’s best loved flavoured milk drink, has launched a new phase of its award winning social media campaign. Dubbed the Flavour Nation, the new integrated work is designed to grow the community around the brand by encouraging Steri lovers to champion their favourite flavour through very public displays of affection.
You can read their blog post here for the official announcement of the rise of the Steri nation.
Or click through for the press release.
What is Steri Stumpie plotting?
Steri Stumpie is planning something, we were expecting a drop today but just received this email. What are they plotting?
Hi Johann
Wow – what a firkin weird-ass week! Firstly I was upducted by uber scary Steri bloodsucking cybertooth aliens who wanted to milk me for all the latest news on the Steri phenomenon! Secondly they spat me out in the middle of nowheresville (imagine tumbleweed and hillbilly’s) – after stealing my large banana-flavoured milk mustache!
Um yea, if you haven’t noticed this is my excuse for not sending you an update on top secret mission “Steri”. But no worries, those alien perp scum didn’t get any info outta me, so you still have the exclusive…Yup the Steri Top Secret mission is all systems go!
On Monday, you will be showered with Steri radness which will leave you feeling warmly fuzzy and awesome all…day…long…. I just have to keep under the radar for a little while longer, coz the alienation have discovered the location of Steriland…
With scratches and scrapes and a awesome new chocolate grin
Anika
Vice-vice president of “Well, you’ll see…”
Should we be scared?
Vintage Fridays: The Best Kulula
Kulula, combined with their agency King James, have consistently produced great work over the years.
So in honour of them we’ve compiled a list of some of the best Kulula ads as a Vintage Friday. Enjoy!
Click more to view all the ads.
Kulula Tactical Ad
Kulula does it again with this ad in the Daily Star after their article about earthquake fears in South Africa during the World Cup.
This creative team better win some massive awards. Love it.
Presumably King James?
