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Career Times print by Lowe Bull
A print campaign by Lowe Bull, Cape Town that was published earlier this year. The copy reads: In Memoriam. Randal Peterson’s hopes of becoming a horticulturalist perished on this spot on August 2, 2002.
Resurrect your aspirations. Free every Monday with the Cape Times.
Credits:
Creative Director – Kirk Gainsford
Art Director – Lisa Hodgskiss
Copywriter – Alistair Morgan
Photographer – Dawid Wapenaar
SANCA Print campaign by Lowe Bull
A recent print campaign for the South African National Council on Alcoholism and Drug Dependence from Lowe Bull, Cape Town illustrates the dangers of drinking to pregnant women while pregnant. Foetal alcohol syndrome does not only cause physical birth defects, but can also cause psychological damage. Read more…
Sunlight Liquid by Lowe Bull
Expect more dishes this holiday.
Sunlight, a little goes a long way.
More images and details from this series when you click more.
Tetra Pak by Lowe Bull Jhb
In this commercial by Lowe Bull Johannesburg a park ranger is struck by lightning 7 times, obviously he holds a grudge to nature, but what’s your excuse for not buying milk in Tetra packaging? This commercial was produced by Velocity Films.
Sunlight Liquid Campaign
Sometimes bad things happen to chopsticks.
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning
Published: June 2009
More from this series below the fold.
Tetra Pak – Campaign from Lowe Bull
The odds of being hit by a falling cow during a tornado.
Few people have a genuine grudge against nature. So if you’re not buying
environmentally-friendly Tetra Pak packaging, what’s your excuse?
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Directors: Rui Alves, Eoin Welsh
Art Directors: Chris Charoux, Heidi Kasselman
Copywriter: Matthew Berge
Published: October 2009
One more ad in this series is available below the fold.
International Anti-Fur Coalition Advert
Created by Lowebull Cape Town.
The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don’t see the torture committed by the fur trade when purchasing fur.
Creative Director: Kirk Gainsford.
Art Director: Romano Cardinal, Cameron Watson.
Copywriter: Simon Lotze.
Production House: 7 Films.
Director: Anna Lize Mostert.
Producer: Chantel Kriel.
DOP: Lourens Van Rensburg.
Cape Times Print Campaign by Lowe Bull
Check out these epic ads for Cape Times by Lowe Bull.
Agency: Lowe Bull, Cape Town, South Africa
Agency website: http://www.lowebull.com
Creative Director: Kirk Gainsford, Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Photographer: Michael & Nick
Published: January 2010
Heart 104.9 FM CD Billboard by Lowe Bull Cape Town
Lowe Bull put together this great concept billboard for Heart 104.9 FM. It was placed at the Waterfront and encouraged the public to bring in their CD’s to fill up the entire billboard – with the concept that with Heart FM you don’t need CD’s as you just turn on your radio. It’s a nice experiential concept and apparently did quite well PR wise too.
thanks Natalie!
Responsible Alcohol use ads
Velocity and Lowe Bull teamed up for these ads for the responsible alcohol use. It’s a refreshing take on the traditional Don’t Drink ads. Hands up if you’ve seen one of these characters in your movements. 2 more ads after the break.
Read more…
