You are viewing the archive for: Ogilvy
Ogilvy + Write on Africa’s Creative Fundraiser
You’re invited by Ogilvy and Write on Africa to ‘come watch an arty movie, with arty people at an arty venue’ to raise funds for the Percy Bartley House Rejuvenation. The movie is entitled “Long Street” and is by filmmaker, Revel Fox. It’s set in Cape Town (in case you didn’t get that from the title) and stars the well-known South African director’s wife, Roberta Fox, his daughter, Sannie Fox, from the band, Machineri and Busi Mhlongo. Read more…
Ogilvy CT – New Golf print campaign
(Enjoy the silence. The quietest cabin in its class. New Golf.)
Credits:
Executive Creative Director – Chris Gotz
Creative Group Head – Jamie Mietz
Art Directors – Jamie Mietz, Michael Lees-Rolfe
Copywriter – Peri van Papendorp
POWA – A neighbourhood experiment
Something by Ogilvy Joburg to make you think.
This social experiment was carried out using hidden cameras in a townhouse complex in Johannesburg. Don’t condone violence by doing nothing. If you or anyone around you is experiencing domestic abuse please call the POWA helpline on 083 765 1235 or visit www.powa.co.za Counseling services and support is available.
Creative Director: Fran Lukin
Art Directors: Renier Zandberg, Robyn Bergmann
Copywriters: Taryn Scher, Catherine Conradie
Director: Jonty Fine
Ogilvy’s Greenpeace ‘Flying Fish’ Campaign
Exclusive Books – Peepholes
This campaign by Ogilvy Johannesburg won a bronze at this year’s Cannes Lions advertising festival. The ad promotes Exclusive Books’ biography section by letting people peak into the heads of celebrities.
Description: The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.
Creative team
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Advertiser’s Supervisor: Fred Withers
Account Supervisor: Caree Ferrari
Producer: Greg Pentopolous -Oaktree Studio
Art Buyer: Shirley Wagner
Art Director: Mike Martin/Ian Broekhuizen
Illustrator: Flip Hutton/Jo Dal/London Models
Photographer: Pierre Peters
Typographer: Mike Martin/Ian Broekhuizen
The Biggest Event of the Year
Viral video made by Ogilvy Cape Town for the 2010 Loerie Awards.
Luma Animation with Ogilvy create a 3D ad for DStv
Luma Animation and Ogilvy Johannesburg worked together to create one of the first Stereoscopic 3D Cinema commercials in South Africa. The 65″ fully animated commercial for the DStv brand is shown in 3D cinemas nationwide. Up to 15 people worked on the project at Luma and more at Ogilvy, the credit list is as follows:
Ogilvy Johannesburg
Art Director – Chantelle dos Santos
Copywriter – Dan Parmenter
Creative Director – Jonathan Beggs
Luma
Paul Meyer – Director
Werner Ziemerink – Head of 3D
Martin Sen – Animation Supervisor
Erik Kruger – 3D Animation and rigging
Tim Morar – Lighting
Athanase Georgellis – 3D Animation
Jason Cullen – 3D Animation
Chaduka Phiri – Modeling and 3D Animation
Ruaan Grobler – 3D Animation
Charl Smit – character designer and concept artist
Brendan Noeth – concept art and texturing
Ryan Crocker – 3D animation
Nicola Shackleford – Producer
Gerhard Painter – Compositing
Chris Wieffering – Compositing
Johan Scheepers – Compositing
George Bergh – IT
Go to the Luma blog for a behind the scenes look at what goes into an animation like this one. Pretty amazing.
Volkswagen Crafter print campaign
Some great storytelling by Ogilvy Cape Town for the Volkswagen Crafter print campaign.
Executive Creative Director: Christopher Gotz
Creative Director: Christopher Gotz
Copywriter: Cuanan Cronwright
Account Manager: Greg Tebbutt
Account Supervisor: Dylan Ferguson
Art Buyer: Merle Bennett
Art Director: Jennifer Macfarlane
Photographer: Guy Neveling
SAA – Proud official carrier of Bafana Bafana
This clever ad for South African Airways is by Ogilvy Johannesburg.
Creative Directors: Greg Cameron, Laura Fernandez
Art Director / Copywriter / Retouching: Charles Foley
Photographer: Gerard Turnley
Live blogging from Cannes
Jennifer Macfarlane and Cuan Cronwright, the creative team behind Goodbye Citi and the latest Dentyne campaign, are visiting Cannes for an Ogilvy Worldwide conference and to attend the Cannes Lions Advertising festival. This Ogilvy Cape Town team are living the dream and blogging about it so we can all share in the experience (well, virtually anyway). Follow their blog, The Adventures of Jen and Cuan in Cannes, here. Or follow Jen on twitter to read about nights in Antibes and brainstorming sessions in a French villa. Try not to hate them too much. Who said advertising didn’t come with perks?
