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Fake or Not: Windhoek Advert
Got this image from Jade‘s twitter feed.
Rumour has it that it’s real. Anyone know anything about it, who’dunnit?
Small Price…Big Coincidence
2005, TBWA/G1, Nissan Micra
2009, Ogilvy Cape Town, Volkwagen Polo
Stolen idea or pure coincidence? Great ads, though and the second version is executed much better.
Ogilvy is nominated for a Loerie this year for their rendition of this concept. Justified?
(Edit: Although this specific execution is not a Loerie Finalist this year, the website and the online banners for the campaign is; along with the full campaign that made it to the Mixed Media category.)
Fresh Idea?
2003: Ziploc Bags, IDB/FCB Santiago (Chile)
2009: Glad Wrap, DDB South Africa
Are these things intentional or do they happen by mistake? Either way – very interesting.
New Nando’s Website Isn’t Very Hot
I recently found the new Nando’s website and was quite disappointed. For many years Nando’s has been a progressive and ground breaking brand that pushes the boundaries. It seems that online they are still lacking some strong strategy and conceptual continuation of their offline strengths. Just following through on the brand elements doesn’t constitute a strong brand experience online.
Their new site has an overcomplicated navigation system (with very weird flash hit areas which means sometimes you can’t open the navigation at all), and way too much animation on each page. This means that every time you are going from section to section you need to sit through a very irritating loading bar. The interface is confusing and there is no consistency in the User Experience Design with regards to sub navigation. Much too easy to get lost on the pages.
Another small problem is that if you go to http://nandos.co.za it doesn’t auto redirect you, and you land on an annoying brand page of their hosting provider, a bad oversight indeed. The Fan Club section doesn’t open at all. Some of the other sections had server time outs. All these small missed items shows some lack of digital knowledge and understanding when this site was created.
Online is not just an extension of your offline campaigns, the key difference is that with online you are not just creating a brand message but a user experience.
The new Nando’s website is just not very hot. What are your thoughts?
More images below the fold. Read more…
Checkers/99c Rips off international brand
VS:
Checkers – Don’t change your lifestyle, change your supermarket commercial
We know there’s a TV commercial out there as well, but we haven’t been able to get hold of it.
We’ve been given a heads up by Mike Stopforth about another local rip-off advertisement. The new Checkers campaign uses the tagline: “Don’t change your lifestyle, change your supermarket.” We feel this is actually a pretty good tagline, with one small problem… It’s not an original idea. A UK retail chain called Aldi used this exact same tagline in a campaign last year. The agency responsible for the Checkers campaign is Ninety9Cents.
It seems to be a growing concern when local agencies take existing concepts and import them to a South African market. The other most recent one we can think of was Ooba, a rebranding of Mortgage SA with nearly everything an exact copy of the British brand. We’re not going to discuss the originality or origin or whatever of the ooba or Checkers campaign, what I want to know is, in a hyper connected world, where unoriginal ideas are quickly exposed and the source is quickly traced, why would an agency still decide to go through with the campaign? Never mind pitch it!
While I think these campaigns don’t really have an impact on the brand (consumers won’t really care if it’s original or not), it does show a certain lack of originality on the part of the agency and the industry is certain to pick that up. The question to ask, I suppose is, does this impact the agency in any way? Would you, as a brand, use an agency that you know has copied previous campaigns?
Corsa banner on MyVideo.co.za
Two really stylishly created banners spotted on MyVideo.co.za.
Corsa has put a lot into the “Corsa picks Corsa people” concept. These banners where eye catching and fun and nicely executed within the original concept.
It’s just massively unfortunate that they spelled “untill” incorrectly.
Any idea Who’dunnit? Let us know.
