Capitec Swapping Mall
This is a recent case study about Capitec’s Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall.
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Case Study: Darling to Carling
Carling Black Label, one of the sponsors of Rocking the Daisies, managed to get the host town of Darling to change its name to Carling for the music festival weekend.
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Case study: iLogic at Vodacom Durban July
iLogic – innovation through logic – did some interesting interactive digital work for Vodacom leading up to and at the Vodacom Durban July earlier this year.
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A case study: Rica campaign for MTN
A case study on the Auntie Rica’s Home for the Disconnected RICA Campaign for MTN by AquaOnline and Silverlining.
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A Case Study: Kiwi Takkie Brite ‘Be the Bozza’
In recent months Kiwi’s advertising agency, Ogilvy Cape Town, has been breaking new ground with an innovative and experiential campaign for Kiwi’s sneaker cleaning product – Takkie Brite.
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A Case Study: Good Hope FM Mobile Band
A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band – by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).
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A Case Study: Social Code for Southern Comfort
Digital agency Social Code recently ran a facebook campaign for Southern Comfort which produced some great results much sooner than they expected.
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A Case Study: Urbian for Hang Ten
Hang Ten recently did a campaign including a Travelling Hoodie Competition. The digital component of the campaign was created by Urbian and was run entirely through facebook, one of many successfully utilizing the social networking platform.
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A case study: First Choice
Last year Boomtown advertising created a TV campaign and redesigned the packaging for First Choice custard. This is what they did and the results of their creative strategy.
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A Case Study: Gloo, Brandhouse, Drive Dry
This is the digital component of the latest Brandhouse Drive Dry campaign by FoxP2. Gloo worked on the digital campaign to run along side the “Papa wag vir jou” TV ad. See it here. This is what they did, how [...]
