A recent campaign by 140 BBDO for money management app 22seven set out to make South Africans aware that their current relationship with money is, at best, dysfunctional.
From an Antonio Banderas blow-up doll to Randy’s record-breaking turd, fans were given a chance to ‘Own a piece of South Park’ in a campaign by OgilvyOne promoting the show’s 18th season.
A case study on ‘Unite Joburg’, an integrated digital campaign for adidas Originals which included a concert performance, documentary film and portrait exhibition.
A case study of the #UrbanExpressions Campaign created for Russian Bear by Social Seed.
An adlip interview with Sharon Keith of Coca-Cola on their incredibly successful ‘Share A Coke’ campaign by Draftfcb.
Ogilvy Cape Town shares the results of their digital campaign for Cape Town Tourism, Facebook Holiday.
A case study on the launch campaign for Van Coke Kartel’s Wie’s Bang album, as narrated by front man Francois Van Coke.
This is a recent case study about Capitec’s Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall.
Carling Black Label, one of the sponsors of Rocking the Daisies, managed to get the host town of Darling to change its name to Carling for the music festival weekend.
iLogic – innovation through logic – did some interesting interactive digital work for Vodacom leading up to and at the Vodacom Durban July earlier this year.
A case study on the Auntie Rica’s Home for the Disconnected RICA Campaign for MTN by AquaOnline and Silverlining.
In recent months Kiwi’s advertising agency, Ogilvy Cape Town, has been breaking new ground with an innovative and experiential campaign for Kiwi’s sneaker cleaning product – Takkie Brite.
A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band – by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).
Digital agency Social Code recently ran a facebook campaign for Southern Comfort which produced some great results much sooner than they expected.
Hang Ten recently did a campaign including a Travelling Hoodie Competition. The digital component of the campaign was created by Urbian and was run entirely through facebook, one of many successfully utilizing the social networking platform.