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Carte Blanche turns 22
Carte Blanche, M-Net pay-channel’s flagship magazine and actuality programme, is turning 22 this year and to celebrate they’re throwing a party and inviting everyone. The “CB22: It’s all about you” campaign will make use of Carte Blanche’s Facebook and Twitter pages to vote on which stories will be seen on Carte Blanche on Sunday, 12 September 2010. Read more…
1 in 100 000
This is a campaign for The Sunflower Fund by The Jupiter Drawing Room and Clickthinking. The Sunflower Fund is an organisation which was founded in 1999 by parents of children with leukaemia, to try and get financial support and raise the number of bone marrow stem cell donors in South Africa.
The 1 in 100 000 Challenge was conceptualised as a build up to National Bandana Day on 12 October 2010. The campaign, designed by Jupiter Drawing Room, demonstrates the harsh odds that only one in every 100 000 people suffering from leukaemia will find a bone marrow stem cell match. Read more…
New website for Luma
Luma are a studio that specialise in all things creative, from motion graphics and animation, right through to game development. Have a look at their new website at www.luma.co.za
Nominate us!
There are only 2 days left to nominate your favourite blogs for the SA Blog Awards. The blogs with the most nominations in each category get into the top ten which are then voted for in the next round. Please help us make the cut! Click on the banner above to nominate 10and5 in The Ogilvy Best Media and Marketing Blog category. Over the past year we’ve posted almost a 1000 posts about South African advertising, design and anything media related so this category is a perfect fit for 10and5. Please help us out, we need YOU!
Submissions are open for Audrey 2: Issue 05
Once again submissions for Audrey2 are open, this time for Issue 05. Previous issues feature the likes of Alistair Palmer, Jedd Luke McNeilage, Ogilvy, FoxP2, Dylan Wyndham Jones, Lowe Bull, Ian Jepson, Clare Foxcroft Williams, Sean Meterlerkamp, Fly School Design, Theory One, Daniel Ting Chong and Draft FCB.
Submit your design, advertising, photography, writing, illustration & other creative work to: submissions@audrey2.co.za
Deadline: 10 September 2010. Visit www.audrey2.co.za for more info.
Savanna Tactical – Cooling Towers
These ads ran on the sites of the Cape Times and Cape Argus. A small version was also placed above the video on Zoopy (for those who could get on to see it).
Credit goes to DraftFCB for the creative and Quirk eMarketing for the digital side of things.
Writers: Catherine Ellis, Lindy Lahner
Art Director: David Marrs
ECD: Glynn Venter
Creative Chairman: Francois de Villiers
Thanks Spark – new campaign site for Chevrolet Spark
Stonewall+ created the Thanks Spark campaign site for the Hot New Chevrolet Spark that encourages people to give thanks to their friends and loved ones while providing them with access to information about the newly released Chevrolet Spark. It is a humouristic campaign that taps into some of the typical South African stereotypes to provide consumers with a fun, engaging and socially integrated means of finding out about the new car. Users are able to create thank you messages using one of four different characters, include one of the four dances available, and select from the prerecorded voice messages or use their own custom message, which they can share via email, Facebook or Twitter. These thank you messages are then delivered to the recipient in a novel and funny way.
Credits:
Adele Milana – Account Management
Tanja Mayr – Project Management
Joelle Snaith – Storyboarding, Interface design and Animation
Carrie Linder – Script and Copywriting
Nicolas Rix – Character Illustration & Animation
Rigard Kruger – Technical Planning, UX, ActionScripting
Tim Smith – ActionScripting
Harold Durnez – Animation
Daniel Eppel – Sound Production
Nik Rabinowitz – Voice-over
Brett Reid – Back-end Development
Gerhard du Toit – HTML/CSS Coding
Adam Whitehouse – Creative Direction
Andy Ellis – Creative Direction
Click through to see more screenshots of the site or visit it yourself at www.thankspark.co.za
Pick n Pay celebrates Women’s Day online
Pick n Pay launched a social media campaign to get people interacting with the brand on social media platforms as well as highlighting Women’s Day. Part of the Inspired by Women campaign was a blogging competition where bloggers were encouraged to write about the inspirational women in their lives by standing the chance to win R1000 in gift cards and a further R1000 for who they wrote about. Simultaneously they held a twitter competition where their twitter followers could tell them what makes a woman and stand to win R500 daily.
The third component of the campaign was a facebook competition. Facebook followers could pledge allegiance to one of the women in the PnP photo album of inspirational women by tagging themselves and standing the chance to win PnP gift cards.
Cell C’s new image – Trevor Noah and all
After a Youtube clip of Trevor Noah ranting about cellphone networks during one of his stand-up routines made it’s way around the internet, Cell C placed a public apology in an ad in the Sunday Times. This was on the 1st of August. In the 9 days that followed, Cell C has rebranded, appointed Trevor Noah as CEO (Customer Experience Officer), created an ad campaign to announce this and have a new website, www.telltrevor.co.za, where consumers can send in any complaints or issues they have with Cell C. Due to the quickest campaign rollout ever, sceptics are saying Cell C was in it from the start, organisng and planting the initial clip of Trevor Noah that started everything.What do you think, a huge marketing scam? Or an opportunity that Cell C cleverly grabbed in time? Read more…
Filippo Berio by Power of 9
Just in time for lunch. This is the work that strategic branding agency Power of 9 has done for Filippo Berio olive oil. The brand is the top selling olive oil in the UK and US and is now available in SA. Their concept for the campaign is ‘Fall in love with food’. They describe the print ad as ingredients rising from the bland salad to form a vibrant and colourful ‘person’ who embraces her olive oil lover in a passionate dance. Filippo Berio’s passion for food is captured in the love affair between the two. For the website, Power of 9 created an interactive, illustrated space that is Filippo Berio’s kitchen.
Credits for campaign:
Daryl Glass – Creative/Art Direction
Catherine Herbst – Copywriting
Ralf Broemer – Illustration
Cape Town Media – Development
Chaz Williams – Photography
