Creative Circle held their Ad Of The Year awards last night, these were the agencies that cleaned up and the pieces that they won for. The ads have to be previous Creative Circle Ad Of The Month winners to qualify for AOTY and they are judged by the top creative directors in the country.

Starting with TV, above, the winner was Black River FC for Nando’s The Last Dictator Standing.

Print: Mercedes-Benz ‘Test Drive’ by 140 BBDO

Click here to view the embedded video.

Digital: Good Hope FM ‘Mobile Band‘ by 140 BBDO

Click here to view the embedded video.

Digital: Flobrowser by Hellocomputer

Click here to view the embedded video.

Experiential: Carling Black Label ‘Be The Coach’ by Ogilvy CT

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Outdoor/Ambient: TBWA\Hunt\Lascaris JHB for the Endangered Wildlife Trust’s ‘The Last Ones Left’

Radio: Net#work BBDO’s ‘Safety Features’ for Mercedes-Benz

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Congrats to all the winners!

The post Creative Circle’s Ad Of The Year Winners appeared first on Between 10 and 5.

Cinemark, the official local representative of the Cannes Lions International Festival of Creativity, is calling all young creatives under the age of 28 to register for the annual Cannes Young Lions local selection competition. Registration opens on the Cinemark website from 09:00 on 27 February 2012.

With only 48hrs to complete a print campaign advert for a local charity initiative, the two-person copywriter/art director team will be expected to access the full brief at 09:00am on the 05^th of March and submit their masterpiece before 09:00am on the 7^th of March. Only registered entrants will be able to access the brief so be sure to register before midnight on 04 March 2012.

The winning duo will win a trip to Cannes France in June 2012 to compete against international up‑and-coming creative geniuses while they rub shoulders with the globe’s advertising leaders.

Visit http://www.cinemark.co.za/ to register.

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The very first Anvil Awards for SA design, illustration and photography takes place this year. This is the panel who’ll be deciding the fate of the entries:

In the spirit of fairness, and to get a healthy cross-section of the industry, we’ve chosen individuals from companies both large and small. This means you’ll recognise some of our judges’ names, and others you won’t know from a bar of soap…yet.

ANTHEA WHITEHEAD
AAA School of Advertising / Head of Marketing and Advertising

As the Head Honcho of Marketing and Advertising at the AAA School of Advertising in Cape Town, Anthea is passionate about creating opportunities and ensuring her students are industry ready by graduation. She spends much of her time cultivating strong relationships with industry players and associations such as AMASA, IMM, MFSA and PRISA. Anthea also remains active in the industry itself as well as develops and facilitates custom-made courses for organisations such as Old Mutual, BP, Sanlam and various advertising agencies.

Anthea is very excited to be involved in the Annies, and play her part in recognising the amazing creative talent in our country. We consider her one of the key talent incubators in Cape Town, and are only too happy to have her on board.

CHRISTO BASSON
Am I Collective / Creative Director

The raw, earthy and explorative style Christo encourages as Creative Director of Am I Collective, has met with worldwide recognition in projects for global brands like Coke, ESPN, Vodafone and Apple. When Christo isn’t finding inspiration in the people around him, blank canvases and creative problem solving, he gets his artistic juices flowing with a bit of painting or relaxes with his wife and daughter in the country setting of their home.

We’re only too happy to annex what little spare time Christo has to add a creative brain of his calibre to our Annies panel.

CHRISTO MARITZ
Infestation / Creative Director

Christo has been pushing boundaries in the Cape Town creative industry since 1995. Founder of Infestation, a design agency specialising in conceptualising communication strategies, Christo’s reputation for creating effective online presences and sound brand strategies is unparalleled. Consulting on brand development for many local and national institutions, Christo also serves on the advisory board for one of the leading South African Universities of Technology.

Christo is highly regarded for his role in Cape Town’s bid for the Design Capital of the Year Award, 2014 as well as for being one of the founding members of the Cape Town Design Network.

We have to admit we’re huge fans of Christo’s contributions to our industry and we’re incredibly proud to have his wealth of experience on our Annies panel of judges.

DYLAN PREHN
Media Machine / Web Designer and Developer

Dylan is a web development specialist with a passion for interactive social media campaigns built on open source platforms. With a background in fine arts and print and some serious dev skills, Dylan’s work combines tech savvy and design flair in a rare and beautiful symbiosis. This combination has produced some first-rate examples of slick, responsive and scalable systems for the web and mobile devices.

We particularly love Dylan’s enthusiasm for usability trends and philosophies and look forward to hearing his views on the more technical side of our entries.

KERRY HUGILL
Malossol / Creative Director

Kerry is the creative force behind boutique design studio, Malossol. Graduating from Stellenbosch University, she worked her way up through the ranks of the industry in companies large and small. Keen to push boundaries and work to her own strengths, she founded Malossol in 2007, specialising in print and web design, with an emphasis on brand identity.

We love that Kerry is passionate about mentoring young designers; helping them refine their talents without stifling their style or individuality. She sees the Annies as the perfect way to get involved in this process on a greater scale and we can’t agree more.

MATT STOW
Matt Stow Photography / Photographer

Matt is the artistic genius at the helm of Matt Stow Photography: a successful Cape Town photographic studio, covering nearly all aspects of photography. Matt’s career began in the S.A. Navy, working on photographic and press assignments for a Naval publication. Setting his sights on a broader career in the field, Matt went on to acquire a National Diploma in Photography, specialising in advertising and digital photography. He then worked extensively in the field before opening his own studio.

Matt is excited to be the photographic representative on our panel and with his diverse experience and versatile, artistic eye, we’re glad to add his voice to our team.

TRACEY HADFIELD
Tracey Hadfield / Freelancer

Tracey is an Interior Designer by qualification and a Jack of All Trades by nature. She keeps herself sharp by dabbling in a variety of disciplines from interiors and architecture to copywriting, editing and proofreading and even some user interface design.

Being a creative all rounder, Tracey has a unique perspective on the bigger picture when it comes to design. She believes strongly in balancing aesthetics with a solid foundation of relevance and targeting, and is excited to bring her perspectives to the Annies 2012.

Deadline for entries is 27 April 2012. Find out more at www.theanvilawards.co.za.

The Anvil Awards on twitter.

The Anvil Awards on facebook.

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South Africa has a brand new creative award which launched just yesterday. The Anvil Awards, or Annies for short, focuses on graphic design, web design, illustration and photography, accepting entries from fledglings to professionals in these fields.

Allow them to introduce themselves:

The Annies couldn’t care less if you’re big or small, connected or unknown, rich, poor, or still living with your mom. We do care about jaw-dropping, pulse-racing, eye-catching, memorable and relevant design and imagery. Why? Because design is passion, and we’re passionate about design. Equal opportunity means more motivation, more inspiration, and a better industry at the end of the day.

To ensure we keep our promise of playing fair, we’ve divided the awards categories into two sections: Nominations and Submissions.

Nominations are for those stand-out projects that have really grabbed your attention, impressed and inspired you. No, you can’t nominate your own work, or even work from your own company. This is your chance to highlight and appreciate the brilliance of others in the industry.

The top 20 nominated projects in each category will be open to an online, public vote: no judges, just a jury of your peers. One or two projects deemed worthy by the Annies judges, however, may be awarded additional Merit Prizes, if Joe Soap misses a few gems.

Submissions are open to all industry professionals from head honchos down to the teeniest minions. You can enter as many projects in as many categories as you like to face off against other studios before the Anvil Awards judges for the supreme honour of taking home an Annie.

Category winners will take home the ultimate bragging rights, as well as their very own Annie trophy. Merit award winners will be issued with a certificate of awesomeness, and the deep respect of their peers and our judges.

The judges are to be announced soon and we’ll be sure to keep you in the loop. For now, get more acquainted at www.theanvilawards.co.za, on twitter or on facebook.

The post Introducing The Anvil Awards | For SA design, illustration & photography appeared first on Between 10 and 5.

The VW Polo GTI DateDrive integrated campaign by Ogilvy Cape Town won a gold at The Bookmarks digital awards last night. Here’s why.

The post DateDrive Case Study appeared first on Between 10 and 5.

Loving this ‘haters’ campaign for the 2011 Loeries. The annual South African advertising awards choose a new agency each year to work on the campaign, this year’s “Don’t hate. Create.” is by Draftfcb.

The campaign is supported by a mobi site and specially developed augmented reality apps, linking digital technology to the printed media. The “Trans-Hater” iPhone app, developed by Injozi, uses augmented reality to reveal hidden messages in the campaign posters and print ads when the phone is held up to the image.  A special app has also been designed by Pollen and Mail Gloo for use on Mac and PC, “Trans-Hating” hidden messages in the direct mailer – and showing you just how it feels to be hated!  Both apps can be accessed via the Loeries website.

Entries for the 33rd Annual Loerie Awards open on 15 March. The Loeries Festival Weekend will be taking place from 16 – 18 September in Cape Town.

Also see: donthatecreate.co.za

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The guys from Net#work BBD’MO is hosting a Movember Agency party for everyone who growing ‘taches this month. This is an open event and should be one of the few get togethers where most of the Cape Town agencies band together.

Feel free to join if you want want to see some crazy moustaches and meet some crazy ad folk. Details can be found on Facebook.

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Zanews have some news, their in-house team at Both Worlds has been chosen as a finalist in 5 out of 5 categories entered into this year’s Bookmark Awards:

The team has also been busy creating some ads for Zanews. Have a look –

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There are only 2 days left to nominate your favourite blogs for the SA Blog Awards. The blogs with the most nominations in each category get into the top ten which are then voted for in the next round. Please help us make the cut! Click on the banner above to nominate 10and5 in The Ogilvy Best Media and Marketing Blog category. Over the past year we’ve posted almost a 1000 posts about South African advertising, design and anything media related so this category is a perfect fit for 10and5. Please help us out, we need YOU!

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FIRST PLACE

Name of Agency: Mesh/Draftfcb
Client: Vodacom
Product: Broadband Leadership
Title of Ad: The Kiss
Production Co: Department Fu
Entry Category: Internet Video
Agency Team: Richard Fitzgerald – CD
Julie Webb – AD
Jade Amic – Animator
Web Link: http://www.draftfcb.co.za/loeries2010/thekiss/

SECOND PLACE:

Name of Agency: Mesh/Draftfcb
Client: Vodacom
Product: Broadband Leadership
Title of Ad: Catch Your Friends Out
Media Agency: OMG Digital
Entry Category: Digital Viral
Agency Team: Richard Fitzgerald – CD
Ricardo Carvalho – Programmer
Julie Webb – Web Designer
Jade Amic – Web Designer
Pippa Capstick – CW
Web Link: http://www.draftfcb.co.za/loeries2010/catchyourfriendsout/

THIRD PLACES (NO PARTICULAR ORDER)

Name of Agency: HelloComputer (This clears up one of our previous Who’dunnits!)
Client: N/A
Product: Zap Zuma
Title of Ad: Zap Zuma
Media Agency: N/A
Entry Category: Website/Microsite
Agency Team: Mark Tomlinson – ECD
Simon Spreckley – CD
Jacque Fourie – Developer
Simon Maclennan – Designer
Web Link: http://www.wouldyouzapzuma.com/

Name of Agency: Stonewall+
Client: Nestle
Product: Tex
Title of Ad: Where will the big taste TEX take You?
Media Agency: N/A
Entry Category: Website
Agency Team: Evan Milton – Strategist
Andy Ellis – CD
Adam Whitehouse – ECD
Joelle Snaith – Snr Interactive Designer
Rigard Kruger – Head Interactive Development
Nicolas Rix – Illustration
Ncamie Motsa – Account & Project Manager
Web Link: http://almighty.co.za/awards/2010/tex_website.html

Name of Agency: Gloo Digital Design
Client: SA Tourism
Product: SA Tourism
Title of Ad: 2010
Media Agency: Acceleration
Entry Category: Microsite
Agency Team: Team Gloo

Name of Agency: Gloo Digital Design
Client: BMW
Product: 5 Series
Title of Ad: Camera
Media Agency: N/A
Entry Category: Online
Agency Team: Team Gloo

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