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1 in 100 000
This is a campaign for The Sunflower Fund by The Jupiter Drawing Room and Clickthinking. The Sunflower Fund is an organisation which was founded in 1999 by parents of children with leukaemia, to try and get financial support and raise the number of bone marrow stem cell donors in South Africa.
The 1 in 100 000 Challenge was conceptualised as a build up to National Bandana Day on 12 October 2010. The campaign, designed by Jupiter Drawing Room, demonstrates the harsh odds that only one in every 100 000 people suffering from leukaemia will find a bone marrow stem cell match. Read more…
Thanks Spark – new campaign site for Chevrolet Spark
Stonewall+ created the Thanks Spark campaign site for the Hot New Chevrolet Spark that encourages people to give thanks to their friends and loved ones while providing them with access to information about the newly released Chevrolet Spark. It is a humouristic campaign that taps into some of the typical South African stereotypes to provide consumers with a fun, engaging and socially integrated means of finding out about the new car. Users are able to create thank you messages using one of four different characters, include one of the four dances available, and select from the prerecorded voice messages or use their own custom message, which they can share via email, Facebook or Twitter. These thank you messages are then delivered to the recipient in a novel and funny way.
Credits:
Adele Milana – Account Management
Tanja Mayr – Project Management
Joelle Snaith – Storyboarding, Interface design and Animation
Carrie Linder – Script and Copywriting
Nicolas Rix – Character Illustration & Animation
Rigard Kruger – Technical Planning, UX, ActionScripting
Tim Smith – ActionScripting
Harold Durnez – Animation
Daniel Eppel – Sound Production
Nik Rabinowitz – Voice-over
Brett Reid – Back-end Development
Gerhard du Toit – HTML/CSS Coding
Adam Whitehouse – Creative Direction
Andy Ellis – Creative Direction
Click through to see more screenshots of the site or visit it yourself at www.thankspark.co.za
Who Dunnit: Magic Moments Recreated Football goals
Magic Moments FC is a site that recreates famous football goals. It’s quite well executed, and has an incredibly funny script (the flash loader says “Magic takes time” – only one of the gems). It stars Brendan Jack and a few other local comedians, and has the great tongue in cheek humour we’ve come to expect from Brendan. This almost seems like a follow up on the Puma campaign with Usain Bolt. The site also heavily relies on video, with a custom player that worked quite smoothly on my machine.
We don’t know who produced it (a sneaky suspicion it was Aqua Online), anyone care to let us know about the credits for this? Read more…
School Heroes – A campaign by Cow
A campaign aimed at school kids that Cape Town marketing agency Cow Africa worked on with Cow UK for the Flower Council of Holland.
Flower Council of Holland wanted to create a way for school kids to reward the unofficial heroes of the school: their school cook, teacher, caretaker or even the lollipop lady for their hard work. Voting can be done via email or by nominating a Facebook friend through the site’s Facebook integration.
Check it out at www.school-heroes.co.uk
Who’dunnit: Wimpy National Breakfast
Have a look at this site for Wimpy National Breakfast.
Very interesting game mechanic as well. Anyone know who’dunnit?
Help Jared Woods Meet Lily Allen
Jared Woods is a South African living in London and he is on a quest to meet Lily Allen. His simple plea to meet the popstar has become an entire personal social media campaign complete with microsite, youtube video, cartoon viral, wallpapers to download, a press release and a hopeful call to action, ‘Help Jared Woods Meet Lily Allen’. So visit his website to see how to do just that! Click on the image above to watch HelpJaredWoodsMeetLilyAllen.com The Movie
Join the official facebook group.
Follow Jared on twitter.
Follow Lily Allen on twitter.
Gloo for MINI-6 Colours To Stand By
6 Colours To Stand By is a rallying cry which forms part of a digital campaign celebrating South African national pride. This project is a creative collaboration between Gloo Digital Design & Black River F.C. & is Gloo’s first digital campaign since being appointed to the MINI brand 2 months ago.
We brought you the video, this is the site! Win 1 of 6 MINIs, get your free SA flag mirror caps or browse through the gallery of mzansi supporters wearing our SA colours.
Y&R- Land Rover campaign elements
Some more work from Y&R for Land Rover Discovery 4 ‘Go Beyond’. Campaign elements include a micro site for the new Discovery 4, www.discovery4.co.za where if you click on ‘Plan your next adventure’, you go to a Land Rover version of Google earth/maps with the car following your curser. Other pieces are a small press ad and this magazine wrap all promoting their ‘Go Beyond’ pay-off line.
Clickthinking – Lucky Pet Feliny Heist
Clickthinking in conjunction with The Jupiter Drawing Room Cape Town have launched an interactive digital program that invites consumers to participate in solving an online mystery for the chance to win an Apple iPad, a video camera, a digital camera and one of 9 Lucky Pet hampers. For each person who signs up a donation of Lucky Pet kibbles is made to the SPCA. Visit the campaign site to see what the challenge is all about.
MTN – Let’s Go Fifa 2010 by AquaOnline
AquaOnline consistently pumps out great, well crafted work. This one was done for the MTN Let’s go 2010 campaign. As expected from Aqua, the site is beautifully crafted. Anyone know who to attribute the credits to?
