Bester Burke Slingers was briefed to make KykNET top-of-mind when it comes to Afrikaans by creating something that all Afrikaners, young and old, can partake in and feel proud of.

Their response was a campaign that exposes the unique nature of the Afrikaans language and culture to the world, showing how the language has evolved into something so much more than doilies and voortrekkers.

They decided to use Twitter as their platform and the hashtag #DISAFRIKAANS as their call to action, asking the question, “Wat is Afrikaans vir jou?”.

The campaign was launched at this year’s Klein Karoo Nasionale Kunstefees (KKNK), a festival that celebrates everything Afrikaans, from theatre to music to art and fashion. This move introduced thousands of festivalgoers to #DISAFRIKAANS and inspired them to tweet to the world what Afrikaans means to them.

This is how they did it, “We seeded our campaign at the festival by putting up posters, written as tweets, highlighting the originality of the language and culture. We sent out our dedicated Twiet-Span to educate those who knew little about twitter and set up a Twiet-Stasie where festival goers could interact with the brand, meet the kykNET stars and see what the world has to say about #DISAFRIKAANS. The hashtag quickly caught on and Afrikaners from around the country started expressing themselves in a way that only Afrikaans allows.”

Credits:

Art Director: Romano Cardinal
Copywriter: Jacques Laubscher
Creative Director: Dewald van Zyl
Executive Creative Director: Stephen Burke
Managing Director: Brigette Ross
Account Executive: Amy Marais
Production Manager: Carrie Bester

Click here to view the embedded video.

The post #DISAFRIKAANS | Bester Burke Slingers appeared first on Between 10 and 5.

Another ad campaign featuring SA’s favourite news presenter and his infamous ‘do’. Afrikaans TV station kykNET briefed ad agency Bester Burke Slingers to announce via Facebook that TV legend Riaan Cruywagen would be joining the channel as host of their early morning show, Dagbreek.

In response, the creative team created a Facebook app encouraging the public to ‘Cruy jou kapsel’ (Get the hairstyle). The interface allows users to place a stylized version of Riaan’s legendary hairstyle over their own. Users can then share the finished result as well as make it their profile pic – spawning hundreds of Riaan Cruywagen lookalikes.

Find the app here.

Credits:

Art Director: Romano Cardinal
Copywriter: Jacques Laubscher
Creative Director: Dewald van Zyl
Executive Creative Director: Stephen Burke
Managing Director: Brigette Ross
Account Executive: Amy Marais
Illustrations: Theresa Wiid, Romano Cardinal

The post kykNET | Cruy Jou Kapsel appeared first on Between 10 and 5.

DStv’s ‘Javas’ tv commercial by Ogilvy Johannesburg has become an integrated operation with the new ‘Ask Javas’ microsite and social media campaign.

Here’s the story behind the work:

The tv ad introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. Javas graciously invites his fellow islanders to sip from the fountain of his wisdom. These insights, the ad reveals, are all gleaned from the DStv movies, songs and documentaries he watches on his secret television.

The microsite features Javas, seated in his hidden cave on his island, inviting viewers to select a question from “work”, “family” and “love” categories. Once selected, Javas instantly delivers back a video with a witty solution to the dilemma, appropriated from popular culture.

Mimicking a live experience for the viewer, over 35 short videos were produced for the microsite. An interesting feature on the site is the hidden “Easter eggs”, so when viewers scroll over the parrot, for instance, it squawks. These elements are hidden, encouraging viewers to play with the interface and uncover surprises.

From a social media perspective, Javas is very active and available to chat with users and offer his wisdom on his Facebook and Twitter page. Fans can tweet their questions to @AskJavas and he’ll fire back an answer in minutes.

Nimay Parekh, Digital Group Account Director at Ogilvy & Mather Johannesburg, says, “We found a site with the top 500 words used on Twitter, and extracted the top nouns, verbs and adjectives. So if a user asks Javas a question containing one of these keywords (picked up by tweetbots), the relevant answer is given in under 140 characters.”

Try it out at:

askjavas.dstv.com

twitter.com/javasnjongo

www.facebook.com/JavasNjongo

Campaign credits

Caree Ferrari – Managing Partner

Fran Luckin – Executive Creative Director

Carl Willoughby – Creative Director

Carey Dowse – Art Director

Monique Kaplan – Art Director

Ruby Fourie – Copywriter

Phindile Ndzekeli – Account Director

Nimay Parekh – Group Account Director: Digital

Georgia Matthews – Account Director: Digital

Dylan Mclean – Creative Director

Mick Santapaga – Creative

Orla Hunter – Creative

Jeanette Grove – Creative

Warren Hunt – Strategy

Amanda Sevasti Fairweather – Account Director: Social@Ogilvy

Mak Tema – Account Manager: Social@Ogilvy

The post Ask Javas | DStv appeared first on Between 10 and 5.

Ogilvy Cape Town recently developed this Facebook campaign for Cape Town Tourism that lets users send their overworked Facebook profiles on a virtual trip to the Mother City.

You decide what types of activities your profile will get up to on its holiday and you’ll get daily updates from the trip, allowing you to virtually explore all CT has to offer. At the end of the campaign one international and one local winner will get to go on the 5 day all-inclusive holiday for real.

Visit www.mycapetownholiday.com for more info.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

The post Send Your Facebook Profile To Cape Town appeared first on Between 10 and 5.

This clever idea by KingJames for insurance company Santam offered people the chance to be warned before all the scary parts in M-Net’s Halloween horror movies last night. This is how they did it:

Santam being an insurance company really, really hate it when clients get nasty surprises so they set up a special service to warn viewers of the scariest parts in the Halloween movies. The ad above aired yesterday before 4 scary movies.

The social media team at www.twitter.com/talktosantam also set up a special Fright Centre to live tweet warnings (using the hashtag #scarybits) about scares that were coming up during Paranormal Activity and Paranormal Activity 2.

Credits:

Group Chief Creativer: Alistair King
Copywriter: Paige Nick
Art Director: Karin Barry
Designer: Moe Kehana
Social Media Creative Director: Dan Pinch
Community Manager: Cat Drowley
Video production: Ryan Eyden

They also posted this video this morning from the Santam Twitter account:

Click here to view the embedded video.

The post Santam Halloween appeared first on Between 10 and 5.

It’s crazy to think that Twitter was launched only 6 years ago, and Facebook just 2 years earlier than that. With jobs like social media management not even existing a few years ago, we’re all still learning. Some faster than others of course, remember this shocker last year?

GetSmarter works together with universities & industry experts to present online courses throughout South Africa. This, their latest offering, is here to help with an 8 week social media course that results in an official Certificate in Social Media from the University of Cape Town. And fitting for a course in social media, everything takes place online.

Here’s what you need to know:

Like TV, Radio and Print; Social Media is just another communication platform (no it’s not the beast we think it is). However, its ever-changing functionality, features and consumer behavior makes it a little harder to maximize its benefits than its offline counterparts. Studying social media allows you to understand the foundations from a business perspective so you’re equipped to adapt to its ever-changing environment.

Boutique Social Media Agency Chilli Marketing are convening an 8 week online Social Media course which is run by GetSmarter in conjunction with UCT. This course will empower marketers, owners of small, medium and large businesses, PR professionals, entrepreneurs, community managers, social media managers and business professionals with strategic tools to implement social media into their marketing mix effectively.

The course is not a “how-to” set up social media such as creating a Twitter Account but rather answers “why and when” to use Social media for community management and engagement. For example, how to adopt Twitter for relationship marketing and PR. This course serves to analyze your business plan or your brand’s social media marketing strategy and to select which networks such as Facebook, Twitter, Pinterest, LinkedIn or Google+ will best suit your overall objectives.

The course modules are:

An overview of social media
Facebook marketing and community management
Twitter for business
LinkedIn, Google+, Pinterest
Multimedia and Social Bookmarking
Blogging
Online Reputation Management (ORM), consumer insights and measurement
Social media strategy and marketing integration

Click through for more info. This Friday the 17th is the last day to register.

Get a R500 discount by quoting “10and5” as the promo code when you register!

Find GetSmarter on Twitter and Facebook.

The post GetSmarter with a Certificate in Social Media appeared first on Between 10 and 5.

Over the weekend a team of engineering students from CPUT, Cape Speed, were the first from SA to take part in Formula Student. The annual race is known as Europe’s most established educational motorsport competition and is run by the Institution of Mechanical Engineers.

The team’s challenge was to produce a prototype car that was raced against 110 other teams from around the world at Silverstone in the UK.

To rally support for team Cape Speed, a real-time Scalextric race track, an exact replica of the UK’s Silverstone race track, was built by Saatchi & Saatchi AtPlay and is powered via social networks – tweets or Facebook likes.

Alan Cronje, creative group head at AtPlay explains how it works: “Each Facebook like or message of support with #capespeed powers the car around the miniature live Silverstone track. The mechanic used is custom built software with a server on the track, which allows the #capespeed hash tag or Facebook ‘like’ to power the lap and the car to continue moving.”

The 300-piece track, 16 metres long and 12 square metres when instituted, was set up at Canal Walk over the weekend so people could see their car racing in real life.

If people couldn’t get to the real life track they could watch their lap via the live streaming video on the Cape Speed website.

The second phase will allow people to program their very own lap times and compete against each other. Check it out at www.capespeed.co.za

Click here to view the embedded video.

The post Cape Speed | Scalextric Race Powered by Tweets appeared first on Between 10 and 5.

Did you know? Chappies has 60 years worth of knowledge on their wrappers.

Senior Brand Manager of Chappies, Suhayl Limbada said that the brand wanted people who have embraced the information age to add to that rich base. To do this Ogilvy Cape Town created an online campaign for the bubblegum that invites Chappies lovers to write their own Did You Know facts. The best of which will be printed on actual Chappies wrappers.

Ogilvy CT copywriter Kate Desmarais gave us some background, “If you’re a South African there’s a good chance you grew up reading Chappies Did You Knows. So when Kraft approached us to write 250 new Did You Knows we saw it as an opportunity to do something bigger. Something that would leverage the heritage of the iconic brand and give South Africans a chance to be part of the legacy.”

The campaign kicked off on the 2nd of July and Did You Know submissions can be made through the Chappies SA Facebook page.

SABC2’s Hectic Nine 9 show  is also getting involved by helping consumers hunt for fascinating facts and rewarding people with the best suggestions, by filming a series of special inserts. To further promote the campaign, press packs were sent out including personalised Did You Knows about the bloggers who received them.

Credits:

Executive Creative Director: Chris Gotz

Creative Directors: Jamie Mietz and Prabashan Pather

Copywriters: Kate Desmarais and Theo von Aspern

Art Director: Tammy Pearce and Emma Butlin

Designer: Owen Ingarfield

Production: Lara Bothma

PR: Victoria Tatham

Client service: Awie Erasmus, Alexis Leih & Britt Wernars

Digital @ Ogilvy:

Developer: Will Roos

Production Manager: Elize van Staden and Derek Whitehead

Designer: Martine Hazel

The post Chappies #didyouknow by Ogilvy Cape Town appeared first on Between 10 and 5.

We aren’t quite sure what this for, but I can bet there is a brand behind this somewhere.

Very interesting (and humorous) series of Youtube vids featuring Riaan ‘Cray-Cray’ Cruywagen.

Anyone know what this is about?

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

The post Meet The Legendary Riaan Cruywagen appeared first on Between 10 and 5.

On Friday BOS Ice Tea launched a Twitter-activated sampling machine.

The BevMax 4-45, affectionately known as Bev, is more robot than vending machine and was first introduced to the public at the 2012 Design Indaba. She was initially triggered using tokens and was rigged with speakers and cameras to show her inner workings and interact with delegates at the conference. She has since been tweaked to respond to tweets, delivering a BOS Ice Tea whenever her hashtag is used in a tweet.

The idea was conceptualised by BOS’ digital agency Cow Africa, who worked closely with designers Marc Nicholson and Lyall Sprong from Thingking to bring Bev to life and UK-based social media agency, RAAK, to fully realise the Twitter integration.

Follow @BOS on Twitter, or Like BOS on Facebook to keep up with BEV. She is currently at Wembley Square in Cape Town until Friday 22 June and when you find her she’ll reveal her secret hashtag so you can tweet in exchange for a free BOS Ice Tea.

See her in action:

Click here to view the embedded video.

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