Experiential

BMW Interactive Projection by iLogic
Advertising, Digital, Experiential, Games

BMW Interactive Projection by iLogic

[youtube]http://www.youtube.com/watch?v=C6dUjnuefF8&context=C3bae1c1ADOEgsToPDskKLKFAGca1wW2w7uE5VhDmu[/youtube] Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place over eight nights in […]