You are viewing the archive for: Experiential
Lexus with park assist – Draftfcb Joburg
This just in. Phase 2 of the Lexus blitz campaign by Draftfcb Joburg. See the rest here. Maybe a little too close to what Ogilvy Cape Town did for the Golf 6 in 2009? What do you all think? Both very clever anyway.
Cell C launches new PhotoCode application
South African music doesn’t always get the attention it deserves, despite a wealth of local talent. This will now change, thanks to Cell C’s new PhotoCode application, which will help put the spotlight on the country’s hottest bands.
PhotoCode is a unique spin on new generation barcode technology that allows select South African bands to share their latest tracks, exclusive images, wallpapers and ringtones with a wider audience than before. South Africans will be able to download this content and more using Cell C’s new PhotoCode reader powered by BeeTagg Pro.
In addition, PhotoCode enables inanimate matter to come alive, for example, a newspaper can provide access to a video clip, a shopping window can provide information about items exhibited, a t-shirt can carry an electronic business card and a billboard can provide access to a concert or a link to a website.
Read more…
adidas Originals Three Stories – Wrap up
For the duration of the world cup, adidas Orignals did something truly original and took over almost an entire building in Cape Town for a month and turned it into the place to be. With the help of some very dedicated locals – A Word Of Art, astore, The Kitchen and The Woodstock Industrial Centre – they managed to create a brand success story and deliver on their promise of a place to CELEBRATE THE FIFA WORLD CUP™ WITH FRIENDS. This is a wrap up piece on the campaign that saw an average of 200 visitors a day and over 3000 visitors in total to Three Stories over the month period. Marketers and event planners take note.
Press Release:
For the duration of the FIFA World Cup 2010™, adidas Originals invited the city of Cape Town to “celebrate originality” and experience the World Cup in a way that only adidas Originals could bring to life.
Ogilvy’s Greenpeace ‘Flying Fish’ Campaign
Exclusive Books – Peepholes
This campaign by Ogilvy Johannesburg won a bronze at this year’s Cannes Lions advertising festival. The ad promotes Exclusive Books’ biography section by letting people peak into the heads of celebrities.
Description: The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.
Creative team
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Advertiser’s Supervisor: Fred Withers
Account Supervisor: Caree Ferrari
Producer: Greg Pentopolous -Oaktree Studio
Art Buyer: Shirley Wagner
Art Director: Mike Martin/Ian Broekhuizen
Illustrator: Flip Hutton/Jo Dal/London Models
Photographer: Pierre Peters
Typographer: Mike Martin/Ian Broekhuizen
For those who live in it – Interviews with artists
A while back we brought you news of South African artists doing a group show in Holland.
South African artists to exhibit in Holland
This is a video of interviews with a few of the artists involved letting us know why they do what they do and what they are trying to say. The artists include Faith47, the Gugulective, Zanele Muholi, Love and Hate, Bitterkomix, Athi-Patra Ruga, Kudzanai ‘Kudzi’ Chiurai and Musa Nxumalo.
Footage: Peter Sutherland
Interviews: Angelique Spaninks & Peter Sutherland
Amstel flashmob in Soweto
Amstel organised a massive flashmob of about 2000 people all doing the same dance at the Bara taxi rank on Friday the 4th of June. The mob did a great job to raise awareness of their ‘Viva 2010! Viva Amstel for R10!’ campaign. We got the news via SA Rocks. Enjoy the video!
Teeth Whitening Strips: Ultra violet light
Teeth Whitening Strips
For a 60% brighter smile
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Designer: Jenna Pallent
Account Managers: Jackie st Clair Moor, Zarah Nassbaum
Amazing Nike Building billboard in Joburg CBD – Write the Headline
This is an absolutely AMAZING billboard that’s up in Johannesburg CBD. It uses LED screens to create a video image on the Life Center building. Click through to see how it’s done.
The image takes feeds in from Facebook, Twitter and Mxit – users get the opportunity to create the message that will be displayed on the building.
Is this the first case of our Johannesburg skyline becoming the same as Tokyo?
Read more…
World Cup Creative – adidas Three Stories
adidas Originals and A Word of Art have big plans for the Fifa World Cup. From the 11th of June till the 11th of July they will be hosting Three Stories, a month-long schedule of events that include a line up of local music talent, exhibitions, a series of private match viewings and an indoor skate park. They’ve really covered all bases, even offering a taxi service from Long Street to the Woodstock Industrial Centre where it’s all happening.
Scheduled activities include:
• An open entertainment day on 8th and 9th July: for those wishing to take part – be sure to fill your name/band /live act in the roster provided.
• In partnership with A Store, there will be an adidas Originals pop up store with exciting products open daily from 15H00- 23H00.
• The Kitchen will provide delicious homemade food and treats, catering to everyone’s tastes and desires.
• The skate area is open daily from 17h00 – 20h00. On weekends the skate board area is open from 15h00.
• /A WORD OF ART / Art space is open to the public daily from 15h00 to 23h00.
• The Apartment is open to invited guests from 15h00 daily
Sounds like there is something for everyone!
