You are viewing the archive for: Fashion
Spring Sale
Find locally made gifts, jewellery, ceramics, accessories and other crafts in Muizenburg this Saturday.
Levi’s Loves Local
The latest Levi’s campaign by King James RSVP is Levi’s Loves Local, a promotion to celebrate and show off South African street and urban culture to those were in South Africa around the time of the World Cup. This was their idea, “We conceptualised a clothing range which uses South African iconography to reflect the sheer awesomeness of our culture. A diverse team of local designers were briefed and the results show that Levi’s really does love all things about Mzansi. Levi’s loves Local.”
The designs were used across t-shirts, hoodies, belts, caps, shoes, underwear and jeans. Read more…
Okapi campaign shoot
Andrew Verster-Cohen (Photographer and Director of Bigsky Productions CPT) recently shot this campaign for the launch of Hanneli Rupert’s luxury handbag label Okapi. The inspiration for the Okapi launch campaign came from the famous works of painter JW Waterhouse.
Other Credits:
Model – Gaye McDonald from Vision Models
Hair & Make-up – Robyn Nissen
Photographer’s assistants – Ernst Heusser and Matt Thomas
Retouching – Matt Thomas
Okapi is due to launch in October. Read more…
News from Springleap
For their latest competition, Springleap asked its community for T-shirt designs inspired by Evolution. “We got way more than we ever expected! We counted the votes, and have crowned sebasebi as Springleap’s latest winner. This super-talented designer is from Argentina and is 926,504,884 seconds young. His designs have been a hit with the Springleap community, and we have a feeling he’s just getting warmed up!” This is what the sebasebi had to say about his design ‘Evolution?’ above, “Nothing has changed in thousands of years; man gets the power through violence. Hope you like it”
Springleap is also running a winter special on Tiger Hug hoodies by SA illustrator Colwyn Thomas
Read more…
adidas Originals Three Stories – Wrap up
For the duration of the world cup, adidas Orignals did something truly original and took over almost an entire building in Cape Town for a month and turned it into the place to be. With the help of some very dedicated locals – A Word Of Art, astore, The Kitchen and The Woodstock Industrial Centre – they managed to create a brand success story and deliver on their promise of a place to CELEBRATE THE FIFA WORLD CUP™ WITH FRIENDS. This is a wrap up piece on the campaign that saw an average of 200 visitors a day and over 3000 visitors in total to Three Stories over the month period. Marketers and event planners take note.
Press Release:
For the duration of the FIFA World Cup 2010™, adidas Originals invited the city of Cape Town to “celebrate originality” and experience the World Cup in a way that only adidas Originals could bring to life.
Pie Palooza’s Button Boutique
Pie Palooza’s is button MANIA. Any accessories you can think of from earrings to brooches to rings to hairclips have been adorned with buttons by Jessica Faye Bourke, founder of Pie Palooza’s Button Boutique. Jess’s day job is at Singh & Sons Advertising where she is an art director. The button boutique is what keeps her busy the rest of the time, here’s how it all happened:
Since college I “played” with buttons – making bracelets from them. I would collect interesting and pretty ones, even some from as far as “Down Under”. Eventually people started giving me the buttons they no
longer wanted and suddenly I had more buttons than I had arms for bracelets! There was no other choice other than to start up the “button factory” as my house mate has come to call it. The name? Pie and believe it or not, Palooza, are a couple of nicknames I have picked up over the years and when added together you have Pie Palooza’s Button Boutique!
I now make earrings, rings, broaches and clips with plenty more in the pipe line! I will be hosting the first Pie and Tea sale on Saturday 31st July where all the Pie Palooza accessories will be on sale – check the Facebook page for details.
Click through to see more button creations. Read more…
New Range from The Illustrators
The Illustrators is a project by Cow Africa, each season they launch a range of T-shirts designed by international illustrators. The exclusive range includes 3 different prints and is limited to 100 tees only available in South Africa. You’ll probably remember the previous range designed by French illustrator Niark1. This season’s range is designed by Francesco Muzzi of Firenze,Italy. Francesco’s work is regularly seen in publications like WIRED magazine. The T-shirts are available at Hello Again, 44 Bloem Street, Cape Town or online at astoreisgood.com.
See the facebook page for more info.
Or to www.theillustrators.co.za
Poete Clothing
Poete Clothing – Wear Your Music
Proudly South African, Poete Clothing was founded in 2009 by Pretoria local JW Goosen. His passion for music and design naturally translated into that of an independent fashion label.
“The word poete is French for poet and this describes the muse of our designs perfectly. We want to reach out to people, artists and laymen alike. That first step is usually a warm greeting but in this case just a quote “learn who you are and be such”, he says. “Poete Clothing is inspired by the youth, culture and the music that our daily lives revolve around. With the strong belief that the ideas derived from daily lives are more a desire that a religion, we are intent on presenting a real and sincere concept and therefore the gist of our designs are usually beyond the graphics on our shirts”, Goosen continues.
Read more…
Brand images produced by CMK1
CMK1 is a creative agency based in Cape Town that specializes in branding, design and art direction for the fashion, beauty and interior industries. These are a few images from a spring 2010 campaign shoot that they directed and produced for Dutch brand Hadac. The creative direction is by Cathal Mckee and the style direction by Marjo Kranenborg. The photographer they used is Petra Van Raaij. Read more about CMK1 on their website, www.cmk1.co.za
I Love Leroy 2010 Campaign
Some images from the gorgeous 2010 campaign shot by Alfred Lor for Sarah Jane Webber’s fashion line, I Love Leroy. The jewellery is by Megan Fogarty for her label Oh Dear,Megan.
