Cult Collective is an iconographic Joburg-based clothing brand that merges clashing references in a collage of prints taken from global street culture, art and music. It was founded by William Ndatila and Miro Bijelich who say they’re trying to break the general mind-set of the local fashion industry, by offering a brand that has international relevance rather than using specifically local influences and design aesthetics to capitalise on being uniquely African.

They describe their brand as embracing the alternative, the offbeat and the unusual, and fostering collaboration with like-minded individuals to bring a distinctive force to SA fashion through their clothing.

One of these collaborations is with photographer Justin McGee. Cult Collective recently launched their second collection in late May along with a lookbook shot by Justin featuring some of Joburg’s fresh faces. The images were also used as projections at the SAMAs.

They let us know about the shooting of these, their latest images:

We love working with Justin for a few reasons: he’s beyond lovable and pleasant on set, and he has lighting and technical skills where most photographers have one style. It’s also a collaboration between his vision and ours, which you don’t always get with prima donna photographers out there.

For the second lookbook we decided on using models and a studio where as the last one was shot in an apartment with mostly JHB-based friends. We try to vary things, so Justin is the perfect choice.

We love the bold, colour-saturated images produced by the team. For more from Justin visit www.behance.net/justinmcgee. Find Cult Collective on Facebook and Tumblr.

Young South Africa

The post Young South Africa: Cult Collective x Justin McGee appeared first on Between 10 and 5.

One of the ways major SA fashion retailer, Mr Price, keeps things fresh is by collaborating with young designers on more experimental ranges under the Project label. This time they’ve invited fashion blogger Funeka Ngwevela, also known as The Quirky Stylist, to create an exciting new Project offering with them.

This is what they said about the range, “We love collaborating with our favourite fashion industry peeps from young designers to the hottest SA bloggers. Meet Funeka of the Quirky Stylista- Fashion blogger, Stylist, Vintage and ’70s lover. She is obsessed with indie music and knows how to rock an afro better than anyone we know. That’s why she is the perfect fit for our latest MRP Project Range. Think treated denim,  quirky slogan active tops and embellishments, creating a bold range that stands out just like her.”

Shop it here.

thequirkystylista.blogspot.com

www.inthefashionloop.com

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Fashion photographer Waldo Pretorius took the opportunity of shooting backstage at fashion weeks to create this video.

About the piece:

Only some witness the final product and the few moments of perfection from the viewers’ seats of the catwalk. Designers spend months immersed in their work to bring their visions to life at the shows. The amount of energy spent, driven by perfection and the fact that there are no second chances, all culminate into one. Divine chaos is the only way to describe these events, but organized chaos does more justice. These two notions work symbiotically together creating a world of design. We bring you your own backstage pass to what it’s like in the frenzied world of fashion shows through the eyes of Waldo.

Waldo is represented by Hunter Management.

waldopretorius.com

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It’s official. As of yesterday, entries are open to the ELLE South Africa and Mr Price search for the next big South African fashion designer; The ELLE Rising Star Design Award for 2013.

If you’re in your final year or less than 3 years out of fashion school, have a fresh outlook, incredible talent and a dream to launch your own fashion label, then read on…

The Rising Star Design Award was conceptualised to satisfy the need to identify and nurture young design talent and to offer valuable experience to succeed in the fashion world.

The winner will receive:

- R25 000 from Mr Price to help launch his or her own fashion label.

- The opportunity to redesign a pre-determined range in collaboration with Mr Price that will be sold in Mr price stores under the Project label.

- An extensive mentoring programme offering invaluable fashion and business knowledge needed to succeed in the competitive and dynamic world of fashion.

- Personal coaching by a business expert from the Gordon Institute of Business Science (GIBS)

- Two weeks at the Mr Price head office in Durban where the winner will be exposed to the complete retail cycle, from trend forecasting to merchandising.

- Two weeks of fashion inspiration at ELLE’s Cape Town office with Editor Jackie Burger and her fashion team.

- The opportunity to show their range at the 2014 ELLE Rising Star Design Awards, including R6 500 from Mr Price towards the cost of creating the range.

- A feature in ELLE and a year’s subscription to the magazine.

The judges are:

1. ELLE fashion director Poppy Evans

2. ELLE editor Jackie Burger

3. The first winner of the ELLE Rising Star Design Award in association with Mr Price, Jane Elizabeth Kotze

4. Mr Price trend director Joanne Frédéric

5. Mr Price trend executive Amber Jones

6. Designer Malcolm Kluk

7. Designer Christiaan Gabriel du Toit

8. Blogger Malibongwe Tyilo

9. Dr Tashmia Ismail from GIBS

10. An ELLE reader judge

Entrants have to be final-year fashion design students or fashion graduates with no more than three years design experience who are not currently employed by a South African retailer.

The deadline for entries is 19 July 2013. Head on over to elle.co.za to find out more, read the entry requirements and download an entry form.

Here’s a look at last year’s competition:

Click here to view the embedded video.

The post ELLE Rising Star Design Award 2013 | Open for Entries appeared first on Between 10 and 5.

Yesterday evening Keith Henning and Jessica Harwood launched their Autumn Winter collections for their brands Adriaan Kuiters and Take Care at their shared store in Kloof Street, Cape Town.

Keith’s menswear label Adriaan Kuiters, named after his grandfather, is known for its beautifully tailored and crafted, highly covetable pieces. The newest collection sees a shock of bright yellow added to the usually muted palette.

The range was launched along with the release of the campaign video and lookbook shot by Nico Krijno and modelled by Jody Paulsen and Martin Magner. Find more from Nico at nicokrijno.com.

www.adriaankuiters.com

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Stylemology is a Cape Town-headquartered, global online fashion platform which launched last year selling international and local labels as well as on-trend ranges developed in-house by the Stylemology team.

Photographer and filmmaker Travys Owen was commissioned to direct, shoot and edit a Lo Fi style fashion film showcasing their Autumn Winter 2013 online ranges and the spirit of the brand.

As a company equally focussed on fashion and technology their AW 2013 campaign includes 4 interactive, shoppable videos (also made by Travys) which streamline the journey from inspiration to purchase. Find them on the Stylemology site under ‘Campaign‘.

Find more from Travys at travysowen.com.

Credits:

Director: Travys Owen
Videographers: Travys Owen and Stan Kaplan
Music: Ross Finck “Dank”
Styling: Jonathan Olmesdahl
Production Manager: Nicky Boy
Editing and Effects: Travys Owen

za.stylemology.com

Stylemology on Facebook

Stylemology on Twitter

Shoppable video screenshots:

The post Stylemology AW 2013 Campaign appeared first on Between 10 and 5.

Every two weeks, online fashion platform A Fashion Friend releases a variety of locally-produced, exclusive, online fashion editorials by a range of SA’s recognized and emerging photographers and stylists.

For their latest issue, Cape Town-based German photographer Julia Janse Van Vuuren collaborated with established South African hair and make-up artist Nikkila Mann. Together they produced this creative beauty shoot titled Delirium.

Julia let us know more about the idea, “I was inspired by a futuristic and psychedelic mixture of abstract art and colour. They are all close-up shots that put a spin on conventional beauty. By making certain parts of the image illuminate with colour, it makes the viewer take a second look at what they consider to be beautiful.”

Credits:

Photographer: Julia Janse Van Vuuren represented by Hunter Management 
Hair and Make-up: Nikkila Mann using Callas Paris SA, Kryolan, MAC
Detailing and transfers: Violent Lips by Maskscara.co.za
Layout design: Teri Robberts

The post Delirium | A Fashion Friend Issue #39 appeared first on Between 10 and 5.

Launched in late-January this year, Gaschette magazine is a new(ish), online fashion magazine filled with fresh, exclusive content each issue – “probably the kind of stuff you’re not likely to see on newsstands.” Every month a new theme is introduced and submissions are accepted.

The theme for the fourth and latest issue is ‘Legacy’. Here’s a snippet of what Gaschette had to say about the choice of topic:

This month marks our biggest issue to date – this, of course, is no accident. I mean, we called it “Legacy” for Pete’s sake. It’s the month where we consider our national heritage, our cultural identity – our African-ness, if you will.

So, here’s what we briefed: look at your cities, your hometowns, the people you grew up with – or the people that scare you a little in a sexy way because you’re both so different – and get real. Like, real, real. And we got it. We’ve got you covered with a frooty bag of mixed goods, but they’re all probably really good for you. And, it was good for us too, so good, that we’ve re-imagined the site in “Deco-Ndebele in Space” (Total trend alert *snaps)

This fashion editorial, Weekend Special, shot by Steve Marais, conceptualised/styled by Melissa Maxted-Henderson and art directed by Colin O’Mara Davis is our fave of the issue, although they’re all really great. It features drawings layered on top of the photographs by a line-up of talented local illustrators.

Credits:

Photographer – Steve Marais

Concept and styling – Melissa Maxted-Henderson

Art Direction – Colin O’Mara Davis

Make-up – Kelli Fuchs

Styling assistant – Leigh Peinke

Models – Lerato at Heads, Huguette at Ice, Poppy at Star

Illustration by Carl Huebsch, Stefan Draak, Colin O’Mara Davis,  Gawie Joubert

See the rest of the issue here and find out how to submit your work here.

www.gaschettemag.com

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DiRTY COLLECTiVE is an online concept store representing and selling the wares of local clothing brands, artists and designers. Pen & Ink is their own project and is a limited edition artist series focussing on the raw aspects of illustration: hand-generated and paying homage to imagination.

DiRTY COLLECTiVE decided on ‘Locals Only’ as the first theme and hand-picked five of SA’s top young artists to answer the brief. They are:

- Cape Town based illustrator and street artist, Ninjabreadboy.

- Durban based illustrator and artist, Skullboy.

- Cape Town based illustrator and artist, Bruce Mackay.

- Cape Town based tattoo artist representing Sins of Style tattoo parlour, Lee Herbert.

- Jozi based illustrator and graffiti artist, R!OT.

The artists were asked to illustrate on an A3 page which was then scanned in at a high resolution and silk screened at the exact size that it was drawn. Each of the artists’ illustrations are limited to 30 T-shirts and are exclusively available through the DiRTY COLLECTiVE online store.

In this video by IfNotWhyNot Media we hear from three of the artists involved – Ninjabreadboy, Bruce Mackay and Skullboy – and get a behind the scenes look at the making of the limited edition T-shirts.

Credits:

Video director/editor (IfNotWhyNot Media) – Gary Kaatze

The DiRTY COLLECTiVE production team - Chad Hudson, Alex Etchells

Between 10and5 SPECIAL OFFER:

These limited edition tees usually go for R300 each but until the 10th of May 2013 10and5 readers only have to pay R200 (this includes free delivery to your door country-wide)!

To get your R100 10and5 reader discount you must use the coupon code “10and5″ upon check out. Stocks are limited so get going!

Shop the collection here.

www.dirtycollective.co.za

Bruce Mackay

Lee Herbert

Skullboy

R!OT

Ninjabreadboy

The post Pen & Ink | DiRTY COLLECTiVE limited edition artist series appeared first on Between 10 and 5.

NicSocks is a loud, local, limited edition sock company started by Nicholas Haralambous. Nicsocks are manufactured in Cape Town, environmentally friendly and proudly South African.

The latest range is available as of today and is a collaboration with graphic designer/illustrator Daniel Ting Chong. The collection is the first of the Artist Foundation, an initiative to produce limited edition ranges designed by local artists.

Nic asked Daniel a few questions about his experience designing socks. The interview is up on the NicSocks blog. Here’s a bit of their Q&A:

NS: Why did you take on a project involving socks of all things?

D: Every year I try do a self motivated project that is out of my comfort zone, it is the best way to grow as a creative. When this collaboration dropped in my inbox, I couldn’t wait to begin. I think there is great merit in doing something that you’re really naive about and learning about all the new processes.

I have never designed for socks before and thought it was a great opportunity to learn about sock textile design. One’s vector graphics gets translated into a stitch block, which essentially is like working in pixels. I thought that was really interesting and wanted to push that process as much as I could. The other reason why I took it on was because sock design has been quite mundane over the years and I wanted to inject something really fun ideas into socks.

NS: Was this project particularly challenging?

D: Definitely and that was the great part. You can’t always design and expect it to be perfect. Working with restrictions is great, but it’s always interesting to know the limits of it and try push it. When designing these ranges, I had to understand the colour palette limitations but more importantly the stitch count alignment. My approach to the designs were that the pattern needs to repeat continuously without anyone noticing the start and end of the pattern. I think this approach on the sock makes it more interesting because whether you’re wearing it with pants or shorts, you’ll always have a great crop of the pattern. The difficult part of having this approach is that the sock designs are translated into very limited software which crops off sections and only allow 7 colours on one line.

Read the rest of the interview here and shop the range here. 

nicsocks.com

www.danieltingchong.com

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