Ogilvy Johannesburg enlisted the skills of Says Who‘s Shaun Hill to create these ‘fabric illustrations’ for their latest print campaign for Staysoft. Fabric versions of Chuck Norris, Hulk Hogan and Rambo illustrate the pay-off line, “Softens even the toughest.”

Credits:

Agency: Ogilvy & Mather, Johannesburg
Creative Director: Louw le Roux
Creative Group Head: Andrew Pearson
Art Director : Darryn Rogers
Copywriter: Andile Khambule
Artist/sculpture: Shaun Hill, Says Who
Photographer: Jurie Potgieter
Client Service Director: Bianca Rogers
Account Director: Telana Botes
Client: Marketing Director Colgate Palmolive South Africa, Del Levin

Says Who process shots:

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Lowe Cape Town created this ad for the Endangered Wildlife Trust to bring attention to the alarming rate at which our oceans resources are being depleted. It is running as a poster and print ad and Lowe hopes it will act as a wake-up call and persuade people to get involved.

The body copy reads: In the last 50 years we have devastated approximately 90% of large fish stocks in the world’s oceans. We have a small window of opportunity to save the last 10% before they are pushed to extinction. Halt the plunder of our seas – visit www.ewt.org.za.

The idea was conceptualized by interns at the agency.

Credits:

Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Illustrator: Chris Eloff

Interns -
Copywriter (AAA): Lauren Rimmer
Art Director (AAA): Natasha Dobbs
Copywriter (Vega): Phillip Black
Art Director (Vega): Tammy Hart

aloweprofile.co.za

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Lowe Cape Town plays on parents’ paranoia in this 6 ad print campaign for Cape Town Fish Market’s kids menu. The ads feature some pretty unsavoury scenarios with the world’s worst babysitter and suggest bringing the kids with to Cape Town Fish Market instead. The really great type treatment and illustration is by David Maclennan.

Credits:

Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt

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The lines in children’s schoolbooks warp to create shapes resembling food in this print campaign by Draftfcb Cape Town for the Peninsula School Feeding Association. The PSFA was established over 55 years ago to provide meals to hungry children in primary, secondary and special-needs schools in the Western Cape Province.

The body copy reads: Concentrating on schoolwork is impossible when the only thing on your mind is your next meal. You can help! Your donation will feed hungry children, allowing them to reach their full potential. Visit www.psfa.org.za to find out more. 

Credits:

Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Art Director/Illustrator: Mzi Swartbooi
Copywriter: Mncedi Kunene

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Saatchi & Saatchi Johannesburg imagines the view from inside allergy-ridden nostrils in this print campaign for Otrivin Nasal Spray. The pay-off line reads “When allergies take over.”

Credits:

Executive Creative Director: Liam Wielopolski
Art Director: Wihan Meerholz
Copywriter: Wynand Prinsloo
Photographer: Jason Robinson
Retoucher: Zelda Faurie
Illustrator: Robert Dersley

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Naturally, sex is probably the easiest way to sell something. The theme for this issue of Gaschette Magazine is BANG – everything to do with sex and sexuality.

In it you’ll find former K-TV star Jenna Dover in an sexy BDSM shoot, and Rowan Bailey… google him and find out more.

This issue also features a wide range of contributers, including JP Hanekom, Pieter Serton, Jess Lupton, Thithi Nteta, Waldo Pretorius and Steven Marais.

Click here to view the embedded video.

This is their write-up:

So here’s a kooky idea: let’s follow up our debut with a sticky sex issue. BANG. At the time I think we were trying to be controversial, but really we were just being obnoxious about the whole thing. And as we quickly found out, the interwebs does not reward insolence with eye-bleach. We’re essentially a submissions based platform, you see – so, no sooner had we put out the brief for sexy shoots, our inboxes were flooded with some truly tweaky stuff. Some of it fantastic, some of it has since caused irreparable damage to my self-esteem. But no worries, the team’s done all the sifting, sorting and upchucking already. And now you can peruse our curated collection of the frooty editorials too. All new, all free and all exclusive.

And what’s this? Why, it’s our first celebritah cover. Starring the quite gorgeous Jena Dover – as you’ve never seen her before. She’s one classy broad. Check her out in Dame. Also, if you’re a professional googler, you might be familiar with Rowen Bailey – featured here, in Emperium. We’re always on the lookout for a fresh point of view, so if that is what you have, send us your stories already.

Below are some of the section highlights that appear in the new magazine:

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Following kulula.com’s Most South African Flight Ever, the airline made a statement in yesterday’s Sunday Times in an ad to introduce their proposed livery for their new fleet of Boeing 737-800s.

The press ad and this accompanying radio ad are the first in a campaign that refers to the airline as ‘The Most South African Airways’.

The official press release states, “South Africa’s most-loved airline, kulula.com, prides itself on flying interesting locals from all walks of life all over South African skies, and so has confidently branded its new fleet with the slogan ‘The Most South African Airways’.”

The body copy reads: We’re super-stoked to introduce our awesome new fleet of Boeing 737-800s. They’re easy on the eye and fly like a dream. They’re also less harmful to the environment because they use 17% less fuel. Come fly with us and you’ll love them as much as we do. flying South Africa. whoever, wherever, whyever.

Credits:

KingJames

Executive Creative Director: Alistair King

Creative Director: Matt Ross

Art Director: Karin Barry-McCormack

Copywriter: Paige Nick

Typographer: Moe Kekana

Account Manager: Steph Binns

Account Director: Melanie DeWinaar

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A new series of print ads by Ogilvy Joburg for KFC’s coffee made from 100% Arabica beans, for when you can’t afford to yawn. They enlisted the incredible skills of London based studio YUMYUM to create the scenes and characters. Click on the images to get the full effect.

Credits:

Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Directors: Thule Ngcese, Mike Martin
Copywriters: Thule Ngcese, Mike Martin, Andrew Pearson
Production Company: YUMYUM London
Illustrator: Thule Ngcese / YUMYUM London
Photographer: Ryan van Son
Typographer: Thule Ngcese
Agency Producer : Emma Walker

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The hours of craft are evident in these exceptional long copy print ads for insurance company, Santam. Credit goes to KingJames with illustration and type by the accomplished Adam Hill.

Credits:

Chief Creative Officer: Alistair King
Executive Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Creative Director/ Art Director: Dan Berkowitz
Illustrator: Adam Hill
Account Director: Jane Rowan Parry
Senior Account Director: Kyle Marquis

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Lowe Cape Town

We’ve had the opportunity to showcase some really great print advertising this year. Thanks to all the agencies who keep us up to speed with their latest. These are our Best of 2012. Click through to see the full campaigns and credits.

Lowe Cape Town for the Cape Times: You Can’t Get Any Closer To The News.

Ireland Davenport

Ireland Davenport for National Geographic’s ‘Dog Whisperer with Cesar Millan’: Dogs Have Issues Too.

FoxP2

FoxP2 for National Geographic Kids: Make Room For Nature.

The Jupiter Drawing Room

 The Jupiter Drawing Room for BirdLife’s annual Save Our Seabirds Festival.

Lowe Cape Town

A collaboration between Lowe Cape Town and Lowe Singapore for OMO: Dirt Is Good.

Bester Burke

Bester Burke for Q20

Net#work BBDO

Net#work BBDO for Mercedes-Benz Lane Keeping Assist Feature.

DDB

DDB for McDonald’s Children’s Birthday Parties.

Saatchi & Saatchi

Saatchi & Saatchi for Operation Smile: The Art Of Distraction.

Saatchi & Saatchi

Saatchi & Saatchi for Wordsworth Books: Where Will The Next Page Take You?

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