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Snickers Radio Ads
August 9th might officially be Women’s Day in South Africa, but in actual fact women should be celebrated and celebrating every day. With this in mind, Net#work BBDO Cape Town used Snickers’ brand platform of “Don’t Stop” to create tactical radio ads that were flighted over a number of days following Women’s Day. After all, who better than Snickers to remind people not to stop celebrating women?
Guess the Brand – Don’t Stop Being a Woman
Here’s a new Guess The Brand, this is a radio ad for a local brand produced by Net#work BBDO for one of their clients as a Women’s Day tactical.
First person to guess the brand correctly wins a box of their product.
Comment below to enter!
** UPDATE**
The brand in question is Snickers. Congrats to Grant for getting the answer!
Thanks to all who took part.
Cape Town Book Fair radio by TBWA
These are part of a campaign for the Cape Town Book Fair done by TBWA. The theme is ‘Where the story begins.’ and promotes the CTBF as the place where your love for books begins.
Client: The Cape Town Book Fair
Time Period: Go on air today but the campaign started in may.
Producer – Arnold at Milestone
CD – Liezl-Mari Long
Writer – Dylan Rohleder
Radio Producer – Sam Ventzel
Loeries radio spot – New Voice Award
The spot was put together by Ogilvy Cape Town (the agency working on the Loeries 2010 campaign) with aim to spread knowledge of the New Voice Award (non-English radio category, sponsored by the SABC). The award launched for the first time last year and we received over 50 entries into this category, which was a fantastic positive response. The New Voice Award is the Loeries only proactive category, which means radio ads entered do not need to have been flighted on air to be eligible. The aim of the award is to grow the use of radio in home languages (other than English) i.e. to create ads in the language specific to the target audience. The top three winning ads will receive SABC radio airtime, as well as all-expenses paid samplings of the Mother City. Entries should be submitted online by 14 June 2010.
Listen up – Loeries Young Creatives Awards 2010 info
Winning a Loeries Young Creatives Award kick-starts great things
For young creatives, the glory of winning the Loeries 2010 Young Creatives Award, at the start of their careers, is just the very beginning. The race is now on to find this year’s most talented duo.
Entrants have until 30th June to submit their portfolio.
The Young Creatives Award recognises outstanding achievement of individuals under the age of 27 working in any area of brand communication – Advertising, Communication Design or Experiential Media. Entrants submit a portfolio of their work and the winners receive a Gold Loerie, as well as an all-expenses paid trip to an international award show of their choice.
Cheesy Cape Town Fish Market radio ad by Saatchi
FREE BURGER! by Draftfcb CT
This campaign was developed to promote Spur’s Monday Night Burger Special (buy one burger, get one free). Draftfcb Cape Town was responsible for the concept, TV and radio. The TV commercial showcases a court scene in which “Burger” is declared free every Monday at Spur. The other elements, such as the radio spots and website, developed out of this concept. The Free Burger website (created by Gloo) provides news on the special and encourages people to interact with the “Free Burger” movement by voting for the burger they would most like to declare ‘free’.
Read more…
Medshield Man Flu pack by TrafficIntegrated
They guys over at TrafficIntegrated sent us a little hamper our way. The hamper consists of a number of smaller items to help one combat Man Flu. Check out some of the creative work above, as well as the radio spots produced for the campaign.
Vodacom Fame
With the launch of the new Vodacom Fame campaign, Vodacom has launched a site where users can upload videos of themselves doing the Fame dance. The engine is running of the Zoopy platform and allows users to view, comment and load videos.
An interesting addition to the campaign has been the Radio section. Local radio stations have been asked to submit videos for user rating with the best radio version of the ad winning some cash to give to a charity of their choice (plus bragging rights over the other radio stations). Very nice campaign extension that drives a lot of traffic from the various stations to the site.
While the site has been troubled with some technical glitches over the last few days due to server overload, the over campaign is still nicely integrated with good support on both traditional and digital grounds. The Facebook and Twitter profiles have also been quite active, and seems to be very handy in managing communications to the public with regards to the connectivity problems.
The entire campaign is a collaboration between Vodacom, Stonewall+, Zoopy, Cerebra, Notabene and DRAFTFCB.
I&J: URL
This radio spot was created for I&J Fish Fingers with added Omega 3 on the premise that they are good for growing healthy young minds. The ad was created by Net#work BBDO Cape Town.
Creative Director: Ivan Johnson, Alexis Beckett, Kyle Cockeran
Copywriter: Kyle Cockeran, Alexis Beckett
Sound Engineers: John Letherbarrow; Steven Webster
Production company: The Work Room
Published/Released/Aired (Month, Year): April 2009
