You are viewing the archive for: Video
Who’dunnit: The New City Lodge TVC
Anyone know who’dunnit?
PNet: LCD Screens
A video showing the thinking behind the campaign by 4D Johannesburg for Pnet job portal and the results.
Credits:
Creative Director – James Daniels
Art Director – Roberto Adamo
Copywriter – Jeff Harvey
Production Company – Catapult
Director – Mosese Semenya
Producer – John Vrey
New Video From Jax Panik
New Jax Panik Video from the album ‘I Am Jax Panik’. Video directed by Tristan Holmes from www.starproductions.co.za
Savanna Tactical – Cooling Towers
These ads ran on the sites of the Cape Times and Cape Argus. A small version was also placed above the video on Zoopy (for those who could get on to see it).
Credit goes to DraftFCB for the creative and Quirk eMarketing for the digital side of things.
Writers: Catherine Ellis, Lindy Lahner
Art Director: David Marrs
ECD: Glynn Venter
Creative Chairman: Francois de Villiers
Roadtrip with MINI Countryman
This short movie was created for MINI Countryman by Luma. It was directed by Chris Wieffering and Jason Cullen. This is what Jason said about the project:
We decided to try something different, so leaving the world of animation and design for a brief moment; we went out and shot a “Road trip” video with the new MINI Countryman. This was a campaign for MINI that followed 4 friends and their adventures to the soccer world cup. It was by no means an easy task, as we had to be super careful as this was the only MINI Countryman in South Africa. We shot 16 locations in 3 days.
New Spark TVC: Thanks Spark For Fairytales
New Spark TVC by Mccann Erickson Johannesburg.
Who’dunnit: Titanic Kalahari.net advert
Comedian Joey Rasdien features in this funny kalahari.net marketplace ad. Any idea who’dunnit?
Cell C’s new image – Trevor Noah and all
After a Youtube clip of Trevor Noah ranting about cellphone networks during one of his stand-up routines made it’s way around the internet, Cell C placed a public apology in an ad in the Sunday Times. This was on the 1st of August. In the 9 days that followed, Cell C has rebranded, appointed Trevor Noah as CEO (Customer Experience Officer), created an ad campaign to announce this and have a new website, www.telltrevor.co.za, where consumers can send in any complaints or issues they have with Cell C. Due to the quickest campaign rollout ever, sceptics are saying Cell C was in it from the start, organisng and planting the initial clip of Trevor Noah that started everything.What do you think, a huge marketing scam? Or an opportunity that Cell C cleverly grabbed in time? Read more…
Who Dunnit: Magic Moments Recreated Football goals
Magic Moments FC is a site that recreates famous football goals. It’s quite well executed, and has an incredibly funny script (the flash loader says “Magic takes time” – only one of the gems). It stars Brendan Jack and a few other local comedians, and has the great tongue in cheek humour we’ve come to expect from Brendan. This almost seems like a follow up on the Puma campaign with Usain Bolt. The site also heavily relies on video, with a custom player that worked quite smoothly on my machine.
We don’t know who produced it (a sneaky suspicion it was Aqua Online), anyone care to let us know about the credits for this? Read more…
Global Moguls
This ambitious and exciting campaign is the brainchild of husband and wife team, Phillip and Jade Carlisle. They came up with the idea of Global Moguls after working on Blast Beat – an educational programme run in schools and colleges to find and educate potential musicians. The initiative is backed by multi-millionaire investor Simon Dolan. Klipdrift & Cola is presenting Global Moguls in South Africa. The big idea – Global Moguls is a web-based talent search for the next great unsigned band. What’s unique about the search is that it’s not only about the band but is also a launchpad for the entire creative team behind the band. The people responsible for the band’s identity from their logo to their photography to their music video. Want to know how it works?
Teams of creatives find unsigned bands to collaborate with, or an unsigned band finds a team of creatives to work with. Together they work through a series of music and media industry related tasks, starting with a rough-cut video and single track, moving to photography, design and finishing with a full-length music video.
