We don’t know who produced it (a sneaky suspicion it was Aqua Online), anyone care to let us know about the credits for this?

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This ambitious and exciting campaign is the brainchild of husband and wife team, Phillip and Jade Carlisle. They came up with the idea of Global Moguls after working on Blast Beat – an educational programme run in schools and colleges to find and educate potential musicians. The initiative is backed by multi-millionaire investor Simon Dolan. Klipdrift & Cola is presenting Global Moguls in South Africa. The big idea – Global Moguls is a web-based talent search for the next great unsigned band. What’s unique about the search is that it’s not only about the band but is also a launchpad for the entire creative team behind the band. The people responsible for the band’s identity from their logo to their photography to their music video. Want to know how it works?

Teams of creatives find unsigned bands to collaborate with, or an unsigned band finds a team of creatives to work with. Together they work through a series of music and media industry related tasks, starting with a rough-cut video and single track, moving to photography, design and finishing with a full-length music video.

A team/band collaboration gets their own profile page on the Global Moguls platform, where they upload their work.
The team then recruits fans through viral marketing and social media such as facebook, twitter, myspace and Youtube. Fans have to vote, rate and comment on the tasks as they are completed during the contest. The first critical task is to get the 500 “YES” votes required from the fans to progress past task 1.

The winners in design, photography, marketing and videography receive product prizes from Apple, as well as the opportunity to work with Sacha Waldman on a music video featuring the winning band, which will be premiered on MK. Sacha has worked with artists such as 50 Cent, Eminem, Jay-Z and Bowie. The 6 top-rated bands progress to a live music event to be hosted at Ratanga Junction headlined by Jack Parow.

The band that emerges as the eventual winner wins cash through sponsored downloads of their winning track, a management contract and a professional music video directed by Sacha Waldman. Global Moguls will also find these bands endorsements, sponsorships, live tours and other opportunities.

The South African leg of the competition has been launched with more than 500 bands and creative teams already signed up. Registration closes on 31 July. The UK competition follows in September.

The site is by Cape Town digital agency Runtime. www.runtime.co.za

www.globalmoguls.com

Facebook page.

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So remember we told you about the Paper Girl exhibition on the 25th of June? Well after the exhibition all the artwork was rolled up and the next day it was handed out around Cape Town. Robert Nicolls directed, filmed and edited this video of the ride day. It’s almost as if you were actually there!

Music by Tiny Tim, ‘Tip Toe Thru The Tulips’

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Thanks @kristisecret for passing it on!

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New Toyota Buddy advert now starring Junior.

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Check out the new TVC from Vodacom.

Not sure on the exact details but presumably from Draftfcb Johannesburg.

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Poete Clothing – Wear Your Music

Proudly South African, Poete Clothing was founded in 2009 by Pretoria local JW Goosen. His passion for music and design naturally translated into that of an independent fashion label.

“The word poete is French for poet and this describes the muse of our designs perfectly. We want to reach out to people, artists and laymen alike. That first step is usually a warm greeting but in this case just a quote “learn who you are and be such”, he says. “Poete Clothing is inspired by the youth, culture and the music that our daily lives revolve around. With the strong belief that the ideas derived from daily lives are more a desire that a religion, we are intent on presenting a real and sincere concept and therefore the gist of our designs are usually beyond the graphics on our shirts”, Goosen continues.
Involving bands such as Van Coke Kartel, Yesterday’s Pupil, 7 Stukke Silwer and Oorlog Frankenstein Poete Clothing is a brand that focuses primarily on a unique, retro style for the creative individual and music lover.

With a very successful range of t-shirts currently in circulation the team is looking forward to the launch of the full Poete men’s range along with the Poete Belle woman’s range in early 2011.

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Local band The Lottery Tickets have released their first music video for their song Mercenary, the first single from their debut album Occupations. Take a look and listen, very cool, look out for it on MK soon.

Credits:
Produced by Benjamin Kaufman and Jozelle Louw
Directed by Helen Raine (Motion City films)
Cinematography by Kim Hinrichs (Motion City films)
Edited by Kim Hinrichs
Art Direction by Grant Mc Donald
Make Up and Wardrobe by Chelsea Farelly Mac Millan

Join them on facebook for info on upcoming gigs.

The Lottery Tickets Myspace
The Lottery Tickets Blogspot

Click through to see some behind-the-scenes of the shoot.

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Something by Ogilvy Joburg to make you think.
This social experiment was carried out using hidden cameras in a townhouse complex in Johannesburg. Don’t condone violence by doing nothing. If you or anyone around you is experiencing domestic abuse please call the POWA helpline on 083 765 1235 or visit www.powa.co.za Counseling services and support is available.

Creative Director: Fran Lukin
Art Directors: Renier Zandberg, Robyn Bergmann
Copywriters: Taryn Scher, Catherine Conradie
Director: Jonty Fine

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I’m sure most of you who attended the 2009 Loerie Awards remember it as a vague drunken blur with flashbacks of red Ogilvy balloons, Jupiter breaking drumsticks on whatever surface they could find, Helen Zille’s speech, way too much Goldfish and waking up with 500 samples of herbal hangover remedy in your pockets.

COZA Productions have been kind enough to create a summary of the weekend to jog your memory and to get you in the mood for this year’s show. The 2010 awards are also being held in Cape Town in early October so this should give you a taste of what you can look forward to. Get excited.

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