Between 10 and 5 The South African creative showcase 2014-09-23T08:10:04Z http://10and5.com/feed/atom/ WordPress Alix-Rose Cowie <![CDATA[Craft Winners at The Loerie Awards 2014]]> http://10and5.com/?p=87100 2014-09-23T08:10:04Z 2014-09-23T08:10:04Z

These were the winners of Craft certificates at the 2014 Loerie Awards. Enjoy looking, watching and listening.

The post Craft Winners at The Loerie Awards 2014 appeared first on Between 10 and 5.

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While emphasis at award shows is usually placed on the winning agencies, craft certificates give credit to the people or studios whose specific expertise in things like illustration, cinematography or performance were especially excellent and contributed largely to the success of the brand communication. These were the winners in craft at the 2014 Loerie Awards. Enjoy looking, watching and listening.

 

COMMUNICATION DESIGN: PHOTOGRAPHY

 

The Hardy Boys – THB Group CI – Photographer: Roger Jardine

 

COMMUNICATION DESIGN: TYPOGRAPHY

 

Grid Worldwide Branding – ANTI EST. #UNLEARN – Illustrator: Jan-Hendrik Labuschagne

 

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Shift Joe Public – Antalis Arjowiggins Paper Range Start The Day With Paper – Designer: Simone Rossum, Sophia Strydom, Wanda Priem, Amori Brits, Christo Kruger, Jone Janse van Vuuren.

 

antalis_page_04 antalis_page_10 antalis_page_24

 

DIGITAL & INTERACTIVE COMMUNICATION: INTERFACE & NAVIGATION

 

NATIVE VML – Hollard Ascend – Credits

 

Click here to view the embedded video.

 

DIGITAL & INTERACTIVE COMMUNICATION: ILLUSTRATION, PHOTOGRAPHY & GRAPHIC DESIGN

 

Punk / King James Group – I AM PUNK Corporate Identity – Designer: I AM PUNK

 

PUNK-CI-1-COVER-IMAGE render38034 PUNK-CI-3

 

DIGITAL & INTERACTIVE COMMUNICATION: BEST USE OF TECHNOLOGY

 

Punk / King James Group – I AM PUNK Corporate Identity – Credits

 

Click here to view the embedded video.

 

Gloo Digital Design – FNB ATM Switch – Credits

 

 

PRINT COMMUNICATION: ART DIRECTION

 

DDB South Africa – Wrigley Skittles Smuggle the Rainbow. Taste the Rainbow – Art Director: Hital Pandya, Roberto Adamo // Designer: Bernice Pretorius, Nicola Spurdle

 

unnamed-1-620x347 Skittles-South-Africa-SmuggleTheRainbow-3-620x347 Skittles-South-Africa-SmuggleTheRainbow-1-620x347

 

M&C Saatchi Abel – The Haven Night Shelter The Street Store  – Art Director: Maximilian Pazak

 

Screen-Shot-2014-01-14-at-10.39.10-AM-620x411 IMG_1847-620x413

 

Promise – CNA Masks, Halloween promotion – Art Director: Melissa Oosthuizen, Ryan Whyte, Andrew Footit, Nicolas Kostouros

 

cna-halloween03 cna-halloween02 cna-halloween01

 

PRINT COMMUNICATION: WRITING

 

Ogilvy Africa – Sprite ‘Bill the Billboard’ – Writer: Till Aurousseau

 

Black River FC – Nando’s ‘1918 – Forever’ – Writer: Oarabile Mahole

 

Nandos Madiba A2.indd

 

PRINT COMMUNICATION: PHOTOGRAPHY

 

Scanad Uganda – ‘Shock’ Roofings Electric Fencing – Photographer: Reinout Dujardin

 

Y&R South Africa – ‘Herds’ LAND ROVER JAGUAR – Credits

 

landroverdesert_landroverwetlands_

 

PRINT COMMUNICATION: ILLUSTRATION

 

Joe Public – ‘Wake-up Calls’ Origin Coffee Roasters – Illustrator: Carioca

 

origin_cacophony_aotw-620x437origin_crowing_aotw-620x437 origin_crying_aotw-620x437

 

PRINT COMMUNICATION: TYPOGRAPHY

 

Thirtyfour – Castle Lager ‘Save our indigenous forests’ – Designer/Illustrator: Keith Vlahakis

 

ffac881d00fa2597873080b3dae6812f695b6074b675ad7eee31fcc49c8661fe

 

RADIO COMMUNICATION: DIRECTION

 

Net#work BBDO – ‘1984’ Exclusive Books – Direction: Jenny Glover, Jared Osmond

 

Click here to view the embedded video.

 

Geometry Global Dubai – Sawa Mninjah ‘Rescue Radio, The Rescue Continues’ – Ralph van Djik

 

Click here to view the embedded video.

 

RADIO COMMUNICATION: WRITING

 

Net#work BBDO – Chicken Licken 0% Transfat ‘You’re Dead’ – Writer: David Everson, Jenny Glover

 

Listen to the ads here.

 

Ogilvy & Mather Johannesburg – MultiChoice DStv Discovery Channel ‘Foleys’ – Writer: Sanele Ngubane, Thule Ngcese

 

Click here to view the embedded video.

Click here to view the embedded video.

 

Ogilvy & Mather Johannesburg – Huggies Gold ‘Cribs’ – Writer: Dan Parmenter

 

Click here to view the embedded video.

Click here to view the embedded video.

 

RADIO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN

 

Y&R South Africa – Land Rover Jaguar Pre-approved Vehicles ‘Car of your dreams’ – Music & Sound Composition: Louis Enslin

 

Baie-Lingual Concepts – The-O Recording Studio – Music & Sound Composition: Theo Potgieter

 

RADIO COMMUNICATION: PERFORMANCE

 

M&C Saatchi Abel – Mr Delivery ‘I Hate You’ – Performance: Cedric Leherle

 

Click here to view the embedded video.

 

King James II – SABC3 Expresso ‘Mornings’ – Credits

 

FCB South Africa – Toyota South Africa Genuine Parts ‘More Genuine’ – Performance: Asher Stoltz (MVO), Tumisho Masha (Announcer)

 

Click here to view the embedded video.

Click here to view the embedded video.

 

TELEVISION, FILM AND VIDEO COMMUNICATION: DIRECTION

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Director: Kim Geldenhuys

 

Click here to view the embedded video.

 

Ogilvy & Mather Johannesburg – Topsy Foundation ‘Kevin’ – Director: Keith Rose

 

 

TELEVISION, FILM AND VIDEO COMMUNICATION: CINEMATOGRAPHY

 

Velocity Films – Brandhouse Beverages, Bells ‘The Reader’ – Cinematography: Paul Gilpin

 

Click here to view the embedded video.

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Cinematography: Paul Gilpin

 

TELEVISION, FILM AND VIDEO COMMUNICATION: WRITING

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Writer: Mike Pearson

 

TELEVISION, FILM AND VIDEO COMMUNICATION: PRODUCTION DESIGN

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Art Director/Stylist: Naobie Noisette

 

Velocity Films – Prudential ‘South Pole’ – Art Director/Stylist: Mary Minty

 

Click here to view the embedded video.

 

TELEVISION, FILM AND VIDEO COMMUNICATION: ANIMATION

 

Luma Animation – ŠKODA AUTO ‘Paper World’ – Animator: Luma Animation

 

 

TELEVISION, FILM AND VIDEO COMMUNICATION: EDITING

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Ricky Boyd, Deliverance

 

Velocity Films – Coca-Cola South Africa ‘Bobby’ – Ricky Boyd, Deliverance

 

Click here to view the embedded video.

 

TELEVISION, FILM AND VIDEO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN

 

Markus Wormstorm – Four Corners

 

 

TELEVISION, FILM AND VIDEO COMMUNICATION: BEST USE OF LICENSED MUSIC

 

Owenkessel Leo Burnett – Brandhouse Beverages Amstel Lager ‘The Chef’ – Credits

 

Click here to view the embedded video.

 

TELEVISION, FILM AND VIDEO COMMUNICATION: PERFORMANCE

 

Owenkessel Leo Burnett – Brandhouse Beverages Amstel Lager ‘The Chef’ – Performance: Mavuso Simelane

 

 

STUDENT AWARDS: ILLUSTRATION

 

Stellenbosch Academy of Design and Photography – Georgy Porgy Book Illustration – Catherine Holtzhausen

 

Catherine Holtzhausen Catherine Holtzhausen

 

Stellenbosch Academy of Design and Photography – Honest Chocolate – Catherine Holtzhausen

 

Catherine Holtzhausen Catherine Holtzhausen Catherine Holtzhausen

 

The Open Window School of Visual Communication – Body of Habits ‘zine – Wilmari Botha

 

Wilmari Botha Wilmari Botha Wilmari Botha

 

The Open Window School of Visual Communication – Adam – Inus Pretorius

 

Inus Pretorius Inus Pretorius Inus Pretorius

 

STUDENT AWARDS: PHOTOGRAPHY

 

The Open Window School of Visual Communication – As One: A Collection of Images Exploring The Way We Live – Louél Staude

 

Scroll through the Bronze and Silver Loeries winners and stay tuned for Gold, Craft Gold and Grand Prix.

 

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Jessica Hunkin <![CDATA[Silver Winners at The Loerie Awards 2014]]> http://10and5.com/?p=87229 2014-09-23T07:13:54Z 2014-09-23T07:13:02Z

From logos to live events and everything in between, here's all the work that took home Silver at the Loerie Awards this year.

The post Silver Winners at The Loerie Awards 2014 appeared first on Between 10 and 5.

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Here’s all the work that took home Silver at the Loerie Awards this year.

 

Brand Identity and Collateral Design – Logos:

 

Shift Joe Public – ‘Fonts for the Future

 

Fonts for the Future (1)

Fonts for the Future (2)

Fonts for the Future (8)

Fonts for the Future (6)

Fonts for the Future (9)

Fonts for the Future (7)

 

Boomtown – Architectural Rendering Services, ‘Between 5 and 10

 

510 DRAWINGS (1)

510 DRAWINGS (2)

510 DRAWINGS (3)

510 DRAWINGS (4)

510 DRAWINGS (6)

 

Brand Identity and Collateral Design – General Collateral:

 

140 BBDO – adidas Orlando Pirates, ‘The Ghost’

 

 

Publication Design – Annual Reports; Brochures and Technical Literature:

 

Shift Joe Public – South African Maritime Safety Authority, ‘Expanding Possibilities’ Annual Report

 

SAMSA Annual Report (1)

SAMSA Annual Report (5)

SAMSA Annual Report (8)

SAMSA Annual Report (7)

SAMSA Annual Report (3)

 

Digital & Interactive – Social Media:

 

Saatchi & Saatchi South Africa – Efferflu C Immune Booster, ‘Project Trapped

 

 

King James II – The 13th Metro FM Music Awards, ‘Pilgrimage

 

 

Digital & Interactive – Website:

 

Pier2Pier – Merchants on Long, ‘African concept e-store’ Merchants Online

 

Merchants Online

Merchants Online (3)

Merchants Online (1)

Merchants Online (2)

 

Digital & Interactive – Applications; Activations and Interactive tools:

 

Gloo Digital Design – First National Bank, ‘FNB ATM Switch’

 

 

King James Group – Johnnie Walker, ‘The King of Flavour Whiskey Profiler’

Read more about the campaign.

 

 

Digital Integrated Campaign:

 

King James Group – Johnnie Walker, ‘The King of Flavour Whiskey Profiler’

 

Mood

Mood

Select 3 Aromas

Select 3 Aromas

Select 3 Flavours

Select 3 Flavours

Select 1 Environment

Select 1 Environment

Select 1 Serving

Select 1 Serving

Screen-shot-2014-04-15-at-3.38.29-PM-935x494

 

Saatchi & Saatchi South Africa – Efferflu C Immune Booster, ‘Project Trapped

 

Project Trapped

 

DDB South Africa – Skittles, ‘Smuggle the Rainbow. Taste the Rainbow’

Read more about Skittles relaunch in South Africa.

 

Skittles (1)

Skittles (2)

Skittles (3)

Skittles (4)

Skittles (5)

 

PR Communication Campaign:

 

King James Group – Santam Insurance, ‘Through the eyes of a child’

 

 

Live Events:

 

Mann Made Media – Barclays, ‘The Undisputed Heavyweight Banking Champion Of Africa’

 

Live Activations:

 

Ireland/Davenport: Fox International, ‘Walking Dead Zombie Prank’

 

 

Live Events – Sponsorship:

 

Levergy & O’MAGE – ‘The BMW Challenge

 

The BMW Challenge

 

The Jupiter Drawing Room SA (Johannesburg) – Absa, ‘Make Think Become DID’

Read about Absa’s initiative for Design Indaba.

 

Pic via Inscape

Pic via Inscape

 

Media Innovation – Single Medium:

 

Gloo Digital Design – First National Bank, ‘FNB ATM Switch’

 

 

Joe Public – Cinemark, ‘I Vote SA’ Comfort App

 

 

Street Pole:

 

Joe Public – Bobtail, street pole posters for dogs

 

 

In-Store:

 

Thirtyfour – The Grape Shed, ‘Wine Awards

 

The Grape Shed, 'Wine Awards' (1)

The Grape Shed, 'Wine Awards' (5)

The Grape Shed, 'Wine Awards' (3)

The Grape Shed, 'Wine Awards' (4)

 

Alternative Media and Field Marketing:

 

TBWA\Hunt\Lascaris Johannesburg – Tiger Brands, ‘The Tiger Alphabet’

 

The Tiger Alphbet

 

Newspaper Advertising:

 

TBWA\Hunt\Lascaris Johannesburg – Mail & Guardian, ‘Freedom is Knowing’

Read more about the print campaign.

 

Mail and Guardian ‘Freedom is Knowing’ (1)

Mail and Guardian ‘Freedom is Knowing’ (2)

Mail and Guardian ‘Freedom is Knowing’ (3)

Mail and Guardian ‘Freedom is Knowing’ (4)

 

Y&R South Africa – Gun Free South Africa, ‘Two Hands’

 

Gun Free SA 'Two Hands' (2)

Gun Free SA 'Two Hands' (3)

Gun Free SA 'Two Hands' (1)

 

Magazine Advertising:

 

Joe Public – Bobtail, ‘What If They Wont Let Go’

 

Bobtail, 'What If They Wont Let Go' (2)

Bobtail, 'What If They Wont Let Go' (1)

Bobtail, 'What If They Wont Let Go' (3)

 

Radio Commercials:

 

Ogilvy & Mather Cape Town – Volkswagen Genuine Parts, ‘Malapropisms’

 

Listen to the ads here.

 

FCB South Africa – Toyota Genuine Parts, ‘More Genuine’

 

Click here to view the embedded video.

Click here to view the embedded video.

 

TV and Cinema Commercials – up to 90s:

 

Owenkessel Leo Burnett – Business Day, ‘Understand Your Country or Lose It’

 

 

Net#work BBDO – Coronation Fund Manager, ‘Doctor’

 

 

Joe Public – Cinemark, ‘I Vote SA’

 

 

King James Group – Bells Extra Special Scotch Whisky, ‘The Reader’

 

 

Egg Films – Die Antwoord, ‘Pitbull Terrier’

 

 

Internet and Mobile Commercials:

 

Geometry Global – John West, ‘Making Pilchards Sexy (With Sharks)’

Find out more about the original ‘Pilchard Run’ hoax here, and the follow up video here.

 

 

Branded Content:

 

Motion City Films – Red Huxley, ‘#RoadToRancho’

 

 

Integrated Campaign:

 

Saatchi & Saatchi South Africa – Efferflu C Immune Booster, ‘Project Trapped‘

 

 

M&C Saatchi Abel – The Haven Night Shelter on Napier, ‘The Street Store’

Read more about the world’s first pop-up charity store.

 

The Street Store

The Street Store 1

The Street Store 2

 

Ubuntu Award:

 

Ogilvy Public Relations SA – KFC, ‘Add Hope’

 

KFC, 'Add Hope' (1)

KFC, 'Add Hope' (2)

KFC, 'Add Hope' (3)

KFC, 'Add Hope' (4)

 

Effective Creativity Award:

 

Ogilvy & Mather Cape Town – Audi A3 Sportback, ‘#AudiA3Exchange’

 

 

See the 2014 Bronze Loerie Awards winners, and keep an eye out for Craft, Gold and Grand Prix coming soon!

 

The post Silver Winners at The Loerie Awards 2014 appeared first on Between 10 and 5.

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Alix-Rose Cowie <![CDATA[Levi’s Pioneer Nation feat. Nathi Tshabalala]]> http://10and5.com/?p=87089 2014-09-22T21:33:02Z 2014-09-22T21:31:34Z

It's Levi’s Pioneer Nation week and with it here is the last in a series of videos made to share the news of the festival. Featured is Nathi Tshabalala, founder of Sowertech.

The post Levi’s Pioneer Nation feat. Nathi Tshabalala appeared first on Between 10 and 5.

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It’s Levi’s Pioneer Nation week and with it here is the last in a series of videos made to share the news of the festival. Featured is Nathi Tshabalala, founder of Sowertech, a comprehensive mobile applications and services company launched in 2011 and built to stimulate the use of mobile device applications among Africans.

 

Initially funded by bootstrapping, Sowertech received seed funding after winning the Gauteng Innovation Challenge, and now sell mobile applications and services to Government departments. Nathi enjoys the process of developing an idea into reality, the rush of a new experience and developing new contacts with every new venture. He says, “I enjoy being an entrepreneur. I enjoy influencing trends and expressing my ideas to the market. I work hard to challenge existing businesses with new services, products and practices. You just can’t find that in a regular job. I am a tech entrepreneur, the Internet is fast paced and exiting and growing with every new user. I can’t see myself doing anything else.”

 

www.pioneernation.biz

 

IMG_8201 IMG_8159

 

Find out more about the Pioneer Nation 2014 festival.

 

The post Levi’s Pioneer Nation feat. Nathi Tshabalala appeared first on Between 10 and 5.

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Jessica Hunkin <![CDATA[Bronze Winners at The Loerie Awards 2014]]> http://10and5.com/?p=87082 2014-09-23T07:06:18Z 2014-09-22T14:01:30Z

Here's a look at all the Bronze winning work from the 2014 Loerie Awards.

The post Bronze Winners at The Loerie Awards 2014 appeared first on Between 10 and 5.

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The Loerie Awards

 

The 36th annual Loerie Awards took place this weekend, celebrating South Africa’s best in brand communication. These are the Bronze-winning projects and campaigns.

 

Brand Identity and Collateral Design – Logos:

 

Punk / King James Group – I AM PUNK

Read more about the genetics-based algorithm.

 

 

Brand Identity and Collateral Design – Identity Programmes:

 

Lowe Cross Colours – Nestle Professional, ‘Thought for food

 

Nestle Professional 'Thought for food' (4)

Nestle Professional 'Thought for food' (2)

Nestle Professional 'Thought for food' (1)

 

Joe Public – The Post Office Retouching Studio, ‘Meet The Post Office

 

The Post Office Retouching Studio 'Meet The Post Office' (1)

The Post Office Retouching Studio 'Meet The Post Office' (5)

The Post Office Retouching Studio 'Meet The Post Office' (9)

The Post Office Retouching Studio 'Meet The Post Office' (10)

The Post Office Retouching Studio 'Meet The Post Office' (6)

 

Grid Worldwide Branding – Anti Est. #UNLEARN

 

ANTI EST #UNLEARN (1)

ANTI-EST. #UNLEARN (2)

ANTI-EST. #UNLEARN (5)

ANTI-EST. #UNLEARN (4)

 

The Hardy Boys – THB Group CI

 

Brand Identity and Collateral Design – Direct and Promotional Mail:

 

Black River FC – Nandos, ‘How Does Nandos Make You Feel?’

 

Brand Identity and Collateral Design – General Collateral:

 

Y&R South Africa – Joburg Zoo: Night Tours, ‘See what comes out in the dark’

 

 

The Jupiter Drawing Room SA (Johannesburg) – Absa, ‘Make Think Become DID

Read more about the campaign here.

 

Absa 'Make Think Become DID'

 

Three Dimensional and Environmental Design – Architecture:

 

Boogertman & Partners Architects – Steyn City, ‘The Disappearing Clubhouse

 

Steyn City 'The Disappearing Clubhouse' (3)

Steyn City 'The Disappearing Clubhouse' (5)

Steyn City 'The Disappearing Clubhouse' (6)

Steyn City 'The Disappearing Clubhouse' (4)

 

Three Dimensional and Environmental Design – Interior Design and Temporary Structures:

 

Grid Worldwide Branding – ANTI-EST. #UNLEARN

 

ANTI-EST. #UNLEARN (1)

ANTI-EST. #UNLEARN (7)

ANTI-EST. #UNLEARN (8)

ANTI-EST. #UNLEARN (#)

 

Three Dimensional and Environmental Design – Package and Industrial Design:

 

Y&R South Africa – Land Rover Jaguar, ‘Land Rover Bottle Cap’

 

 

Publication Design – Annual Reports; Brochures and Technical Literature:

 

human.kind Advertising – Wildlife and Environment Society of South Africa, Annual Review 2013

 

 

Motion Graphic Design – Broadcast Design and Graphics:

 

Thackwell & Whittaker – SuperSport, Absa Currie Cup Promo

 

 

Design Mixed-Media Campaign:

 

The Jupiter Drawing Room SA (Cape Town) – Design Indaba ‘Spread the Word’

 

 

 

 

 

 

 

Digital and Interactive – Internet Advertising:

 

Gloo Digital Design – First National Bank, ‘FNB League of Innovators’

 

First National Bank, 'FNB League of Innovators' (1)

First National Bank, 'FNB League of Innovators' (2)

First National Bank, 'FNB League of Innovators' (3)

First National Bank, 'FNB League of Innovators' (6)

 

Digital and Interactive – Email Marketing:

 

Ireland/Davenport – Right2Know Confidential Email

 

 

Digital and Interactive – Website:

 

Quirk Cape Town – Capitec Bank Website

 

Digital and Interactive – Microsite:

 

Utopia – BirdLife South Africa, ‘The Penguin Run

Read more about the race to save the African Penguin.

 

The Penguin Run (1)

The Penguin Run (4)

The Penguin Run (3)

The Penguin Run (2)

 

Digital and Interactive – Social Media:

 

M&C Saatchi Abel – The Haven Night Shelter on Napier, ‘The Street Store

Read about the world’s first pop-up charity store.

 

The Street Store (2)

 

Digital and Interactive – Applications; Activations and Interactive tools:

 

FCB South Africa and HelloComputer – Labello, ‘Electric Kiss’

 

 

Digital and Interactive – Mobile Advertising:

 

Gloo Digital Design – MINI JCW

 

Digital Integrated Campaign:

 

Exclusive Books 'Opening Lines' (2)

Exclusive Books 'Opening Lines' (3)

Exclusive Books 'Opening Lines' (4)

 

PR Communicaton Campaign:

 

FCB 1886 – Cell C, ‘Cover Up’

 

Live Events:

 

Publicis Machine – adidas Originals Unite Joburg

See a case study about Unite Joburg.

 

 

Live Activations:

 

JWT Cape Town – Kalahari.com, ‘Pass the Parcel’

 

 

Derrick – Oakley, ‘Medusa Heritage Head Piece’

 

 

The Hardy Boys – Robertsons Herbs and Spices, ‘SkyDine’

 

 

Media Innovation – Single Medium:

 

The Hardy Boys – NSPCA, ‘Vote for NSPCA’

Read more about the campaign.

 

Vote NSPCA (1)

Vote NSPCA (3)

Vote NSPCA (2)

 

Joe Public – Bobtail, street pole posters for dogs

 

 

Outdoor Media:

 

TBWA\Hunt\Lascaris Johannesburg – Road Lodge, ‘We use our one star for what counts’

 

Road Lodge - Snog (1)

Road Lodge - Snog (2)

Road Lodge - Snog (3)

 

Street Pole:

 

Ogilvy & Mather Cape Town – Volkswagen Side Assist, ‘The Posters That Know What’s Coming’

 

VW Side Assist - The Posters that Know What's Coming 1

VW Side Assist - The Posters that Know What's Coming 2

VW Side Assist - The Posters that Know What's Coming 3

 

Ambient Media:

 

Havas Worldwide Johannesburg – National Responsible Gambling Programme, ‘Dice’

 

Dice (1)

Dice (3)

Dice (2)

 

Alternative Media and Field Marketing:

 

Ireland/Davenport – Fox Crime Channel, ‘Cinema Crime Scene’

 

 

Aqua / Wunderman – Avis ‘Chauffeur Ride’

 

Avis 'Chauffeur Ride' (2)

 

Owenkessel Leoburnett – Salvation Army, Cover Drive

 

 

Newspaper Advertising:

 

M&C Saatchi Abel – Boxman, ‘Cracks’

 

Boxman 'Cracks' (1)

Boxman 'Cracks' (2)

Boxman 'Cracks' (3)

 

The Hardy Boys – OMO Dig, ‘Clean Never Discovered’

 

Tactical use of Newspaper:

 

Publicis Machine – Freq’ncy Sound Studio, ‘Relocation’

 

Ogilvy & Mather Cape Town – Volkswagen Side Assist, ‘The Press Ads That Know What’s Coming

 

Joe Public – Nedbank Capital, ‘The Future Newspaper’

 

BD10_06_14_01S1P001_AL_0;21;CMYK._

 

Posters:

 

Ogilvy & Mather Cape Town – District Six Museum Walking Tours, ‘6000 stories that will never be demolished’

 

District-Six-Museum-2

District-Six-Museum-1

District-Six-Museum-3

 

Y&R South Africa – Land Rover Jaguar, ‘Herds’

 

landroverdesert_

landroverwetlands_

 

TBWA\Hunt\Lascaris Johannesburg – Student Flights, ‘Travel before it’s not fun anymore’

 

Student Flights (1)

Student Flights (2)

 

Joe Public – Origin Dark Roast Coffee, ‘Wake-up calls’

 

Origin Coffee 'Wake-up Calls' (1)

Origin Coffee 'Wake-up Calls' (2)

 

Radio Commercials:

 

TBWA\Hunt\Lascaris Johannesburg – Student Flights, ‘Travel before it’s not fun anymore’

 

First set of ads:

 

 

TBWA\Hunt\Lascaris Johannesburg – Peaceful Sleep Mosquito Repellant, ‘Up all night’

 

Listen to the ads here.

 

Net#work BBDO – Chicken Licken, ‘You’re Dead’

 

Listen to the ads here.

 

Lowe Cape Town – Cape Times, Better World Radio

 

 

FCB Cape Town – Savanna Dry, ‘Vuvuzela’

 

Second ad:

 

 

TV and Cinema Commercials – up to 90s:

 

TBWA\Hunt\Lascaris Johannesburg – Student Flights, ‘Travel before it’s not fun anymore’

 

 

 

Lowe Cape Town – Prudential Portfolio Managers SA, ‘South Pole’

 

 

FCB South Africa – Coca-Cola, ‘Bobby’

 

 

DDB South Africa – McDonald’s, ‘Night and Day’

 

 

Egg Films – Skrillex, ‘Ragga Bomb’

 

 

Internet and Mobile Commercials:

 

King James Group – Santam Insurance, ‘Through the eyes of a child’

 

 

DDB South Africa – Skittles, ‘Smuggle the Rainbow’

 

 

Quirk Johannesburg – The Nelson Mandela Foundation, ‘Madiba Legacy’

Read more about our country’s greatest story told in lego.

 

 

TV Trailers; Channel and Station Promos:

 

Studio Zoo – DSTV Earth Hour

Watch the video here.

 

DSTV Earth Hour 2

DSTV Earth Hour 1

 

Thackwell & Whittaker – SuperSport, Soweto Derby Promo

 

 

Non-broadcast Video and Film:

 

Geometry Global – adidas Originals ‘RUN THRU TIME

Read an interview with Chris Saunders on filming the campaign.

 

 

 

 

Roger Ballen – ‘Asylum of the Birds’

Read about the short film and the book it accompanies.

 

 

Branded Content:

 

Native VML – Jameson Whiskey, ‘The INDIE Channel

 

The Indie Channel

 

 

FCB South Africa – Coca-Cola, ‘A Rainbow for the Rainbow Nation’

 

 

King James Group – Johnnie Walker, ‘Keep Walking South Africa’

 

 

Integrated Campaign:

 

The Jupiter Drawing Room SA (Johannesburg) – Absa, ‘Think Make Become DID’

 

Absa 'Make Think Become DID' (4)

Absa 'Make Think Become DID' (1)

Absa 'Make Think Become DID' (2)

 

Ubuntu Award:

 

Native VML – Modjaji Books, ‘Bookly’

Also won Bronze for Digital and Interactive (Mobile Advertising) and campaign Bronze for Digital Integrated Campaign.

 

 

Y&R South Africa – Khayelitsha Cookies, ‘Scrumptious Cookies’

 

Khayelitsha Cookies, Scrumptious Cookies (2)

Khayelitsha Cookies, Scrumptious Cookies (1)

 

Effective Creativitity Award:

 

Native VML – Organ Donor Foundation, ‘The Exchange’

 Read more about this initiative to purhcase with (and preserve) the currency of life.

 

Organ Donor Foundation, 'The Exchange' (1)

Organ Donor Foundation, 'The Exchange'2)

Organ Donor Foundation, 'The Exchange' (3)

 

Native VML – Nedbank, ‘Ke Yona

 

Nedbank 'Ke Yona' (2)

Nedbank 'Ke Yona' (1)

Nedbank 'Ke Yona' (3)

 

Joe Public – One School at a Time, ‘Project English

 Read more about Project English.

 

 

Craft, Silver, Gold and Grand Prix winners coming soon!

 

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keneilwe motshoeneng <![CDATA[Levi’s Pioneer Nation | An Interview with Uno De Waal]]> http://10and5.com/?p=86656 2014-09-22T08:30:08Z 2014-09-22T08:30:08Z

We've partnered with Umuzi Photo Club's #P50 students to bring you a series of interviews in the lead up to the Levi's Pioneer Nation festival. Here, Keneilwe Motshoeneng interviews Uno de Waal.

The post Levi’s Pioneer Nation | An Interview with Uno De Waal appeared first on Between 10 and 5.

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Levi's Pioneer Nation Uno De Waal 8

 

Uno De Waal is the publisher and co-founder of Between 10and5, South Africa’s online creative showcase. Uno is one of the selected speakers at the Levi’s Pioneer Nation, which is a conference about inspiring the pursuit of originality, celebrating productivity with purpose fuelled by passion and encouraging the dogged self-confidence needed to thrive.

 

You’ve spoken a lot about being a creative entrepreneur in the past. How would you define a creative entrepreneur?

 

Being an entrepreneur is primarily about taking opportunities and creating value from them. I think that the creative angle comes in when you play in creative disciplines, but it’s more about operating in the art sector. That might be quite a narrow definition, but I think it’s how most people understand it. From dance, illustration, photography through to advertising, music and event organising even. I’d say that most entrepreneurs are creative in what they do.

 

How was Between 10and5 established, and how has it evolved into the platform it is today?

 

10and5 started mainly as a site to gather our friends’ work and put it in one place. I was doing a lot of research work at the time and I needed a place to collect all the info I was finding (it was specifically advertising). As the volume of content grew more people joined the team and we branched out into other areas too. I knew that we couldn’t sustain a business from only ads on the site and that we had to flip the business to do something different with a higher value, and that’s where we started our content production business. We are also always on the lookout to create new channels for exposure for our contributors. We try and broker exposure deals with other bigger publishers or websites to get our content on their sites.

 

Levi's Pioneer Nation Uno De Waal 5

 

As the recipient of the 2014 British Council’s creative entrepreneur award, how do you see Pioneer Nation equipping or advancing young South African entrepreneurs?

 

Pioneer Nation is a great example of showing young people that there are so many interesting career opportunities for you to take. It’s inspiring to see other people start their own businesses and do something that they love. I think it will inspire young people who might have thought about it to do it, but also connect and network with the other entrepreneurs attending.

 

The 5 year journey of 10 and 5 must have been an interesting one. What have been some of the highlights along the way? And the challenges?

 

It’s been tricky to manage growth, and to make the move from a part-time side project into a fully running business. We only really moved to become a real business in 2013 and it was difficult to learn how to manage all the different balls one has up in the air. Every time someone tells me that they are a reader of 10and5 and love our content is rewarding, and each time we produce something great we feel inspired again. It’s been a real highlight to see more and more people come to our events too.

 

Levi's Pioneer Nation Uno De Waal 3

 

What differentiates 10and5 from other companies operating in the same industry?

 

We have a very specific view on how and what we publish. Some other sites would publish any press releases sent to them, but we would rewrite them first (if we publish them at all). We have a healthy respect for our readers, which is really important. We also create a lot of our own content instead of copying and pasting articles we find elsewhere. This has really put us apart from most of the other sites I think.

 

Other than the online publishing platform, what falls under the umbrella of 10and5?

 

We have an events arm that hosts regular exhibitions and talks, but our main business is actually in creating online content. Our custom publishing business is very squarely focused on the arts and creative industry and we’ve done some great work for brands.

 

How do you align Uno the “adrenaline junkie” with Uno the “brains behind the business”?

 

Being the brains behind the business allows me to do the adrenaline junkie stuff! It means I can take the time off when I want to. I think it’s important to always have a side project. For a long time 10and5 was my side project, but it’s now my main thing. I’ve recently started a new website with some friends that documents our adventures which now serves as the side project.

 

Levi's Pioneer Nation Uno De Waal 4

 

Embracing the mantra “each 1, teach 1”, what are some of the lessons you have to share with the South African youth?

 

Don’t hesitate to start a business. You can always start something with very little capital. I think the sooner you start the better as you get feedback so quickly. You will learn more from 6 months as an entrepreneur than a year in varsity. Not that it isn’t important to study further, but you’ll get to focus pretty quickly. It also teaches you a lot about the customer.

 

What’s the most valuable piece of advice you would give to the attendees coming to Pioneer Nation in terms of embracing originality, sustainability, self-confidence and hard work. In other words, what is a true Pioneer?

 

It’s often said that overnight success is the result of years of hard work. And it’s true. 10and5 has taken 5 years to really get off the ground. We aren’t an overnight success and I invested a lot of time and money into it in the early days because I knew that it was something I believed in, as did the team that has helped it grow. Have the ability to stick through with an idea that you have and you’ll be a pioneer.

 

What are you most looking forward to at the Pioneer Nation festival?

 

I’m really looking forward to some of the other speakers. They are voices that you wouldn’t normally hear on a stage elsewhere, and I think it’s an important platform to get those voices out.

 

What can we expect from 10and5 going forward? Do you have plans to branch out in any ways?

 

We’re working on some new exciting ways to deliver content to our audience, as well as expand that audience in new markets. We think there’s a gap in the publishing industry for what we’re doing, so we’re pretty excited to see where we can take it.

 

Follow Uno on Twitter @Unodewaal

 

Levi's Pioneer Nation Uno De Waal 1

Levi's Pioneer Nation Uno De Waal 7

 

This interview is part of a collaboration between us at 10and5 and the Umuzi Photo Club’s #P50 students, who interviewed and photographed a selection of creatives who will be representing at the upcoming Levi’s Pioneer Nation Festival.

 

This interview was conducted by Keneilwe Motshoeneng, with photographs by Farazanah Caster.

 

FB-cover

 

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Jessica Hunkin <![CDATA[Oh Wow! – Pink Ladies, Making Muti and Reconstructing the Still Life.]]> http://10and5.com/?p=86898 2014-09-19T07:56:21Z 2014-09-19T12:00:37Z

Today we’re looking at two utterly adorable elderly women, a fun little animation, colourful screenprints and some photographs that use the traditional still life as a springboard for exploring new territory.   ONE – We know it’s old, but Trudy […]

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Today we’re looking at two utterly adorable elderly women, a fun little animation, colourful screenprints and some photographs that use the traditional still life as a springboard for exploring new territory.

 

ONE – We know it’s old, but Trudy and Sylvia are so delightful we just had to share this shoot. Pink Ladies photographed by Ashley Marie for Gaschette, with styling by Marieke Merts and hair and make-up by Bianca Comer.

 

pink_ladies_dps2

pink_ladies_dps6

pink_ladies_dps6-1

pink_ladies_dps3

pink_ladies_dps5

 

TWOMaking Muti, an animation by MUTI about a witchdoctor’s quest to collect the ingredients needed for traditional medicine.

 

 

THREEPrufrock 6 hit the shelves yesterday, in which Simone Haysom rolls with the police in Khayelitsha, Liam Kruger meditates on running, writing and the open skies of the Highveld and Rosa Lyster brings us her troubling new essay, “The Flowers of the Revolution”.

Read what Helen Sullivan (editor) and James King (creative director) had to say about starting Prufrock, and take an in depth look inside the bold but charming Prufrock Volume 2.

 

Prufrock

 

FOUR – The fifth edition adidas Originals AREA3 Broadsheet was edited by Dario Leite (the co-founder of astore in Cape Town) and features an exclusive shoot by photography duo Kope | Figgins and artwork by Ben Johnson.

 

adidas Originals AREA3 Broadsheet (5)

adidas Originals AREA3 Broadsheet (3)

adidas Originals AREA3 Broadsheet (2)

adidas Originals AREA3 Broadsheet (1)

adidas Originals AREA3 Broadsheet (4)

 

FIVE – The StarterAfrica lookbook photographed by Paul Ward with production and styling by Mkay Frash. Featuring: Sechaba Thebakersman and Vez Fulstop.

 

STARTER LOOKBOOK 2014

STARTER LOOKBOOK 20146

STARTER LOOKBOOK 20143

STARTER LOOKBOOK 20144

 

STARTER LOOKBOOK 20142

 

SIX – A limited edition batch of screen prints by Shaun Hill for Bat Butt x Dolph & Lundgren.

 

Bat Butt x Dolph & Lundgren 5

Bat Butt x Dolph & Lundgren 4

Bat Butt x Dolph & Lundgren 2

Bat Butt x Dolph & Lundgren

 

SEVENConstruction is a project by Nico Krijno developed under the auspices of the 133 Arts Residency, which facilitates art-making for emergent artists from the African continent with the city of Johannesburg as a contemporary backdrop.

 

Nico Krijno, construction 3

tumblr_nap7drEAyc1qzcmero1_1280

Nico Krijno, construction 1

tumblr_nap6ah7ptf1qzcmero1_1280

 

More Oh Wow!

 

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Melissa van Rooyen <![CDATA[My Day Job: Gillian Benjamin | The Cape Craft and Design Institute]]> http://10and5.com/?p=86829 2014-09-19T08:19:08Z 2014-09-19T11:00:44Z

The CCDI's Gillian Benjamin tells us about the many free support systems they have for local innovators, all in the name of sustainable business and design.

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Gillian Benjamin CCDI

 

The Cape Craft and Design Institute is a sector development agency with a mission to develop capable people and build responsible, sustainable creative enterprises. For the past 10 years the CCDI focussed mainly on supporting local entrepreneurs who work in craft and handmade products. Then, about two years ago, the Western Cape Design Strategy was written and Gillian Benjamin, who now runs the CCDI Design Support Programme, joined the team.

 

Now they offer product support, business support and market support – teaching all the skills that are necessary to run a successful and sustainable business. They host workshops and classes, offering members hands-on assistance and expert advise and even giving them access to the tools, machines and technology they need. Did we mention that all of this is open to anybody from businessmen to students, and it’s free? “I think we’re the best kept secret in Cape Town,” says Gillian. Having just moved into a large new office/studio/campus in Barrack Street, we paid Gillian a visit to find out more about the work they do here and her role in all of this.

 

What is your background?

 

I started out as a graphic designer. My grandfather was a graphic designer back in the day when everything was done by hand and I think always having him around definitely influenced me. He would always draw and our birthday cards were always super cool because he’d spend hours on them. So I’ve always been aware of design. After school I studied visual communication and I wouldn’t say that I loved it because it was very practical and lacked the theoretical component that I’m interested in. After finishing my degree I lasted 6 months in an agency and realised that it was not what I wanted to be doing. I went back to school and studied anthropology and earth and environmental sciences. It was such a nice experience studying as an older student and having a design background because everything I was learning fed into that.

 

Then I wanted to make documentaries but I quickly realised how tough it is to make a living from filmmaking. So at the same time I started working for NGOs doing some design work to pay the bills and over time that sort of just became what I did. I was really lucky to be doing design work in a social/educational field because it allowed me to set up my design business, called Make Content, around social design.

 

I’ve always believed that design can and has to be so much more than just something pretty.

 

Tell us more about your design company, Make Content.

 

I was doing design work for NGOs and I realised that they do so much research but it just ends up in a boring 80-page document, which is obviously completely inaccessible to the average person. So at Make Content we take these dense documents and break it down into digestible, manageable chunks of information, designing infographics and information blurbs that people could engage with. At the moment I’m quite busy with my work at the CCDI and WDC2014 – so we’re still doing our own brand of stationery, but Make Content is predominantly in hibernation for now.

 

2012 EE Annual Report-1 www.make-content.com_ACDI-4 2012 HBS Climate Governance-5 March-Equalizer-2011-3

 

What is your role as board member of World Design Capital 2014?

 

The board is there to give strategic guidance and advice to the implementing agency. At the moment we’re thinking about the legacy that 2014 will leave and what we can take forward. I think in general it has been a really difficult project because people have such high expectations – they want a Soccer World Cup atmosphere all year, which is not what this year is about. I think it has been amazingly catalytic in getting people to actually do something that has been in the back of their minds. It has also created a lot of international interest in local design. This year has encouraged collaboration and created awareness around the importance of design thinking, especially in government. We’re slowly but surely moving away from thinking about design as just a beautiful product, but rather thinking about it as a process to improve our services across all sectors. In fact, most of the official WDC projects are social design projects that didn’t exist five years ago. So although there’s no obvious buzz on street level there’s so much that’s happening in the background. As the youngest person on the board being a part of it has been such a blessing and a great learning experience.

 

Gillian Benjamin CCDI

 

How, when and why did you become involved with the Cape Craft and Design Institute?

 

In 2012 I was elected onto the board of World Design Capital 2014 Cape Town, where I met a director of the CCDI. The CCDI had been working on a Design Strategy for the province and they needed someone to head up the programme. A few days later they sent me an email with all the job requirements, asking me to circulate it to my networks. I took one look at it and thought I won’t be circulating that to anybody because it looks amazing and that’s how I ended up here. Being here has allowed me to make the shift from being a design practitioner who creates stuff to being more of a ‘facilitator’, connecting and optimising the way people think about and go about design. For me design has always been something that has to have weight to it and be meaningful. So joining the CCDI has been a great opportunity in making that a reality.

 

Tell us about your work at the CCDI.

 

The CCDI has been around for 13 years. For the past 10 years they predominantly focussed on the craft sector. So they were giving support to local crafters – helping and teaching them everything they need to know to run a sustainable business.

 

Then the design strategy was written, which really broadens our output from focussing on craft and handmade (a product-based focus) to looking at design in a broader sense. Now we have architects and graphic designers coming to us for support, people who have different needs or sell a service. Now we offer business support, product development support and a market research. Part of my job entails looking at what these different needs are and ensuring that what we offer is in line with that.

 

A big part of what I do is also engaging with businesses and getting them to understand what design and design thinking can do to improve their output – regardless of what the business offers. From day to day that means hosting workshops for businesses, entrepreneurs, students and creatives – bringing together different disciplines to facilitate and encourage collaborations across various industries.

 

We’re also working in the educations space a lot. We’ve just wrapped up a series of career talks at schools called School Design Week (#WDC252), where we took interesting creatives who have unconventional design careers to schools to show and tell students how powerful design and innovative thinking is, building an awareness around design that goes deeper than just pretty pictures.

 

As designers we have such a sense of agency. If we have an idea, any idea, we can actually go out and make it a reality. If we can teach this skill to children I think amazing things can come from that.

 

We’ve also been busy running The Better Living Challenge, an initiative that aims to gather, showcase and commercialise affordable and green home improvement solutions for low income communities. We’ve selected the finalist and we’re busy planning a massive exhibition at the Cape Town station forecourt later this year. We’re actually building the houses and structures that were designed for this challenge so people can engage with them and give us feedback, which is pretty exciting.

 

Who can come to the CCDI for support?

 

So many people have such great ideas but just lack the funding or support or skills to take their product or service to market, so our purpose is to help them develop it into a business-ready thing. The best part is that anybody and everybody has access to that. You just fill in a form to become a member (which is easy and free) and then you have access to all our support teams, workshops and services. I think we’re the best kept secret in Cape Town.

 

What’s next for you?

 

I’ve been thinking a lot about service design in government and in the private sector and how it can be implemented to improve processes and customer/client experience, making the services that are offered extremely user-friendly. Service design is a relatively new discipline but it’s taken very seriously across Europe. So at the moment we’re busy trying to set up the local chapter of an organisation called The Service Design Network, hoping to promote service design and grow this industry.

 

We’re also working on a series of educational short films about different designers and their work. This will really teach children, teachers and parents how valuable and how varied design is. For me at the moment a big chunk of work lies in engaging with business and getting them to understand the power of design thinking. It’s really the key to creating a strong thriving design economy, so it’s crucial.

 

 

To get involved or to find out how to benefit from everything they offer, visit the CCDI website. Membership is free, so sign up!

 

Find the CCDI on Facebook and Twitter and keep up with Gillian on Twitter.

 

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Cape Craft and Design Institute

Gillian Benjamin CCDI

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Alix-Rose Cowie <![CDATA[5 Creative Directors on 5 Buzzwords in 5 Minutes]]> http://10and5.com/?p=86796 2014-09-19T09:21:50Z 2014-09-19T10:00:04Z

Ahead of the Loerie Awards, we asked five Executive Creative Directors for their first thoughts on five advertising buzzwords. As illustrated by Ninjabreadboy.

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Ninjabreadboy

 

Amid the praise, parties and picking up your dignity the next day that comes with Loeries weekend, there is also of course the ad-talk. Marketing loves a buzzword and this year has provided plenty. We picked 5 (technically 4 + an opportunity for predicting what the next will be) and asked 5 Executive Creative Directors for 5 minutes of their time between deadlines and judging Loeries entries to give us their 2 cents on each. Here are their thoughts straight from their smartphones to your screen.

 

Xolisa Dyeshana // Executive Creative Director at Joe Public

 

Storytelling: The key to getting me to listen, watch, participate.
Content: is still king.
Big Data: is gibberish in many instances.
Authenticity: is real.
Next Big Thing: Leveraging integration. And double tequila, dry lemon.

 

@XolisaDyeshana

 

Ninjabreadboy

 

Kerry Friend // Executive Creative Director at Hellocomputer

 

Storytelling: has become a swearword.
Content: is now a bit player.
Big Data: is a big pile of pooh unless it’s smart.
Authenticity: can be the worst kind of fake.
Next Big Thing: will be a lot of useful things.

 

@kerryfriend

 

Ninjabreadboy

 

Jake Bester // Executive Creative Director at Publicis Machine

 

Storytelling: A good story needs a beginning, a middle and an end for it to be a story. Brands are often missing one, two or even all three of those, so they can hardly be called storytellers.
Content: Often too long. Often poorly executed. Often leaves me discontent.
Big Data: must be nice to have, but we seem to be more often than not working without it.
Authenticity: The truth is out there. Somebody will always find it. Don’t take a chance.
The Next Big Thing: was never meant to be the next big thing. It just was.

 

@BI9PUN

 

Ninjabreadboy

 

Ahmed Tilly // Founder of BlackRiver FC

 

Storytelling: is the next big thing.
Content: is all about telling a good story.
Big Data: is not possible without great content.
Authenticity: is greater than big data.
Next Big Thing: is authenticity.

 

@AhmedTillly

 

Ninjabreadboy

 

Mariana O’Kelly // Executive Creative Director at Ogilvy & Mather Johannesburg

 

Storytelling: It’s a great way to relate to any market, as long as we keep it to storytelling and not fairy tales where brands pretend you will live happily ever after with their product.
Content: Really make someone feel something and Bob’s your uncle.
Big Data: Beware. Somewhere, someone in a lab coat wearing gold trimmed glasses knows that you are reading this exact sentence either off a Mac, PC, tablet or smartphone, and they know where you live.
Authenticity: Live life first, so you have a real story to tell. Otherwise people will see right through you and will know you have an agenda, rather than a point of view.
Next Big Thing: If I knew, I wouldn’t be typing this right now in my office but would be on a beach somewhere sipping on some fancy cocktail.

 

@marianaokelly

 

Illustrations by Ninjabreadboy

 

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Alix-Rose Cowie <![CDATA[Ads This Week: A Big Question, Innuendo and One for the Guys]]> http://10and5.com/?p=86578 2014-09-18T12:50:45Z 2014-09-19T08:00:50Z

In Ads This Week we've got ads for Old Mutual, Brut, Amstel Lite, Netflorist, and Mr Delivery.

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In Ads This Week we’re being questioned by Old Mutual, being schooled in ‘man rules’ by Brut, watching the launch campaign for new Amstel Lite, welcoming Harold to the screen for Netflorist, and listening in on a Mr Delivery radio ad.

 

How Much Is Enough? | Old Mutual TVC by FCB Johannesburg

 

Click here to view the embedded video.

 

Credits:
Client: Old Mutual
Mokaedi Dilotsotlhe – General Manager: Group Marketing & Communication
Nandi Solomon – Marketing Executive: Old Mutual Wealth
Creative agency: FCB Joburg
Business Unit Director: Portia Tapfumaneyi
Account Director: Tanya Wilson
Executive Creative Director:  Jonathan Deeb
Creative Director: Erin Brooks
Copywriter: Mohlalifi Lentsoane
Art Director: Kyra Antrobus
Strategic Director:  Ryan Parkhurst
TV production:  Vanessa Borthwick
Media planners: Andrea Leeuwner – Carat Media
Production companies:  Egg Films
Director: Slim
Post production: Left

 

 

Code | Brut TVC by The Hardy Boys

 

 

Credits:
Agency: The Hardy Boys
Executive Creative Director: Geoff Paton
Creative Group Head (Art) Michelle Caley
Creative Group Head (Copy) Peter Doubell
Senior Designer: Sarah Gild
Head of TV: Chloe Saunders
Production Company: Velocity Johannesburg
Director: Rob Malpage
Producer: Cat Lindsay , Peter Carr
Executive Producer: Peter Carr
Director of Photography: Rob Malpage
Production Art Director: Margaux Du Preez
Editor & Company: Saki Bergh – Left Post Production
Visual Effects: Gavin Hong – Blade
Music Company/Composer/Sound: Julian Redpath and Claire Vandeleur
Post Production Online: Blade
Post Production Offline: Left Post Production

 

 

The Barber, The Drummer, The Romantic | Amstel Lite TVC by OwenKessel Leo Burnett

 

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

 

Amstel Lite is the perfect beer for those go-getting, party-hopping, up-for-anything people who live life to the fullest. The payoff line “Make Your Play” is an invitation to these people to make the most of every moment and grab every opportunity that comes their way, and these new ads really bring this idea to life. All three ads follow the journey of an Amstel Lite bottle from its creation in the Amstel Lite Factory to the moment it decides to make its play and catapult itself into the world. From this point on, the bottle creates three different opportunities for three different people, with the aim of helping them to make their play.

 

Credits:
Agency: OwenKessel Leo Burnett
Production Company: Velocity Films
Director: Keith Rose

 

Harold: Anniversary, Dating, Sizeable Range, Valentine’s Day | Netflorist ads by FCB Johannesburg

 

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

 

Harold, the witty and slightly irreverent ‘voice’ of NetFlorist, will return to the small screen in a series of new commercials for the country’s leading flower and gifting service. Devised by FCB Joburg, the campaign positions Harold as the ‘Gifting Guru’ to adroitly expose viewers to NetFlorist’s wide range of gifts and florals, which are suitable for corporate as well as personal gifting. FCB Joburg executive creative director, Jonathan Deeb, explains: “NetFlorist is traditionally a radio advertiser, and here its quirky ambassador, Harold, has been entertaining listeners for a number of years. After Harold’s successful debut on television with a Mother’s Day ad, we were briefed to increase the medium’s share of NetFlorist’s marketing bouquet and create a campaign that would extend his appeal into that medium without – for a number of solid business and marketing reasons – giving him a face.” This is the first campaign from FCB Joburg for which its creative director, Gareth Paul, has worn two hats. In addition to his creative director responsibilities, he directed all five ads. 

 

Credits:
Client: Netflorist (Jonathan Hackner, Ryan Bacher, Thalissa Theeruth)
Creative agency: FCB Joburg
Executive Business Director: Mike Di Terlizzi
Senior Account Director:  Wendy Pringle
Account Manager: Nicole Combrinck
Executive Creative Office: Jonathan Deeb
Creative Director & Director: Gareth Paul
Copywriter: Este De Beer, Lee Goodall
Art director: Murray Sparg, Natalie Elsener
Strategic planner: Ashleigh Albertyn
Radio production: Evelyn Bonase
TV production: Barbara Clarke

 

The Need | Mr Delivery radio ad by M&C Saatchi Abel

 

Click here to view the embedded video.

 

Credits:

Advertising Agency: M&C Saatchi Abel
Executive Creative Director: Gordon Ray
Copywriter: Jabulani Sigege
Additional credits:
Agency Producer: Bronwyn Henry
Assistant Agency Producer: Billie-Jean Demas
Sound Studio: We Love Jam
Sound Design: Graham Merrill

 

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Simangele shabalala <![CDATA[Levi’s Pioneer Nation | An Interview with Anthea Poulos]]> http://10and5.com/?p=86724 2014-09-18T09:06:37Z 2014-09-19T07:00:53Z

  Anthea Poulos is inspired by the people she meets every day and believes that exposing yourself to different cultures is an important factor that shapes you as a person. Before her current position as the director at The Bread, […]

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Pioneer Nation, Anthea Poulos (4)

 

Anthea Poulos is inspired by the people she meets every day and believes that exposing yourself to different cultures is an important factor that shapes you as a person. Before her current position as the director at The Bread, she worked as a trend analyst at Instant Grass which, according to Anthea, is where she learnt everything she knows.

 

A pioneer in her own right, Anthea is one of the organisers of the Levi’s Pioneer Nation festival which will be held in Braamfontein on the 25th September. The festival is aimed at motivating and equipping young South African entrepreneurs to discover themselves and their hidden skills in order to make their ideas a reality.

 

Tell us more about yourself and what inspires you?

 

The people that I get to interact with every day, at work, on the street etc, that’s the real stuff of inspiration. Don’t get me wrong, I read blogs the same as anybody, but finding inspiration around you is a gift, so I feel pretty lucky about that.

 

How have you come to be where you are today?

 

To be honest it kind of happened by mistake. I started interning at Instant Grass when I finished university and at the time they were focused a lot of trend forecasting. When I got there my focus was on street culture and being there helped me learn how to refine that into ‘actual work’. I’ve always been into understanding how young South Africans define and understand themselves in our time and that started directing me into how they represent themselves creatively though fashion and art etc. From there my two friends had this business idea, at first I thought it was crazy and declined the offer, but the more I thought about it the more sense it made, so I just took the risk and so far it’s working out!

 

How do you view the creative industry in South Africa right now?

 

Sometimes I find there’s a lack of originality from the industry as a whole, I see way more creativity coming out of the streets than out of the bigger studios and businesses. But I guess that’s good because eventually the people in those positions will take the big jobs.

 

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Have you picked up on any commonalities amongst young South Africans – in terms of their aspirations, dreams, ideas and ambitions?

 

South Africans have a unique understanding of how things work and we have an incredible way of adapting things to make sense to us. We’re in an interesting place because all the kids know what’s going on around the world but we don’t always have access to the brands or the money to get the brands. That said, somehow we always figure out how to make it work. When I travel so many people ask about South Africa, the world is excited about who we are – now we need to be too.

 

Tell us more about your involvement with Instant Grass, and what you gained from this experience.

 

Instant Grass taught me almost everything I know, and that is the truth!

 

Currently, you’re the director and strategist for The Bread. What could sorts of things could a typical day for you entail?

 

Not being at my desk! I like to spend my time out and about chatting to people and asking their advice and opinions, it’s how I stay afloat!

 

What skills or characteristics does it take to do what you do?

 

Hard work, a tough attitude and a sense of humour. A BIG SENSE OF HUMOUR!

 

What do you love about what you do?

 

My business partners! Honestly the work I do is cool, but if it wasn’t for the two of them it wouldn’t be half as fun. They make me laugh all day and they inspire me and push me to keep moving forward!

 

What advice would you give to someone looking to do what you do?

 

Get an internship and start learning, there’s really no other way, it’s a tough and confusing industry so it’s the best way to learn. Ask questions all the time and above all LISTEN. Even when you’re not being spoken to, listen.

 

How do you expect that Pioneer Nation, as a platform, can contribute to shaping and equipping young entrepreneurs in South Africa?

 

There’re a lot of kids out there aiming to do what many of our guest speakers have already done. The best way to learn is from experience, if not from yourself then from those that know, but I guess above all that learning about failure is almost as important as learning about success so I hope that part resonates.

 

Stay tuned with Anthea on Twitter and check her blog on tumblr.

 

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This interview was conducted as part of a collaboration between us at 10and5 and the Umuzi Photo Club’s #P50 students, who interviewed and photographed a selection of creatives who will be representing at the upcoming Levi’s Pioneer Nation Festival. Interview by Simangele Shabalala and photographs by Simangele and Xolani Phakathi.

 

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The post Levi’s Pioneer Nation | An Interview with Anthea Poulos appeared first on Between 10 and 5.

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