Between 10 and 5 » Chris Gotz http://10and5.com The showcase for the South African creative industry Fri, 30 Jul 2010 14:32:05 +0000 en hourly 1 http://wordpress.org/?v=3.0 Volkswagen Jetta Print Ad by Ogilvy http://10and5.com/2009/10/volkswagen-jetta-print-ad-by-ogilvy/ http://10and5.com/2009/10/volkswagen-jetta-print-ad-by-ogilvy/#comments Fri, 30 Oct 2009 07:45:50 +0000 Mari http://www.10and5.com/?p=5646 Related Posts Volkswagen Jetta Trip to the Beach by Ogilvy, Ogilvy Volkswagen Dream Bubbles, Volkswagen Crafter print campaign]]> Jetta special awards version final.indd

This print ad by Ogilvy Cape Town – just in time for summer – illustrates the Jetta pay off line “Getting there is just as fun” perfectly.

Creative Director: Chris Gotz, Gordon Ray
Art Director: Prabashan G. Pather, Sanjiv Mistry
Copywriter: Sanjiv Mistry, Prabashan G. Pather
Sand Sculptor: Reon Zeff
Photographer: Clive Stewart
Retoucher: Paul Hudson

Related Posts

Volkswagen Jetta Trip to the Beach by Ogilvy, Ogilvy Volkswagen Dream Bubbles, Volkswagen Crafter print campaign]]> http://10and5.com/2009/10/volkswagen-jetta-print-ad-by-ogilvy/feed/ 0 Ogilvy Volkswagen Dream Bubbles http://10and5.com/2009/10/ogilvy-volkswagen-dream-bubbles/ http://10and5.com/2009/10/ogilvy-volkswagen-dream-bubbles/#comments Tue, 20 Oct 2009 13:30:40 +0000 Mari http://www.10and5.com/?p=5520 Related Posts Clorets Eliminator Ambient Ads by Ogilvy Cape Town, Volkswagen Jetta Print Ad by Ogilvy, Volkswagen Jetta Trip to the Beach by Ogilvy]]> GTI

“I wish I was a… new GTI.”

These ambient ads by Oglivy Cape Town are brilliant, giving drivers insight into their cars’ minds. Simple and straightforward.

What do cars dream of? Obviously being a new GTI.

Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp

GTI GTI

Related Posts

Clorets Eliminator Ambient Ads by Ogilvy Cape Town, Volkswagen Jetta Print Ad by Ogilvy, Volkswagen Jetta Trip to the Beach by Ogilvy]]> http://10and5.com/2009/10/ogilvy-volkswagen-dream-bubbles/feed/ 5 Clorets Eliminator Ambient Ads by Ogilvy Cape Town http://10and5.com/2009/10/clorets-eliminator-ambient-ads-by-ogilvy-cape-town/ http://10and5.com/2009/10/clorets-eliminator-ambient-ads-by-ogilvy-cape-town/#comments Thu, 15 Oct 2009 08:36:24 +0000 Mari http://www.10and5.com/?p=5420 Related Posts Ogilvy Volkswagen Dream Bubbles, Special Edition Office Photos – Ogilvy Cape Town, Capitec Commercial by Net#work BBDO Cape Town]]> Clorets_targets

“To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.”

The images illustrate bad breath culprits like onions, coffee and cigarettes.

Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp

Related Posts

Ogilvy Volkswagen Dream Bubbles, Special Edition Office Photos – Ogilvy Cape Town, Capitec Commercial by Net#work BBDO Cape Town]]> http://10and5.com/2009/10/clorets-eliminator-ambient-ads-by-ogilvy-cape-town/feed/ 0 Car Magazine: F1 http://10and5.com/2009/08/car-magazine-f1/ http://10and5.com/2009/08/car-magazine-f1/#comments Mon, 24 Aug 2009 06:30:30 +0000 Kate http://www.10and5.com/?p=4162 Related Posts Golf 6 – Car Guards, Chocolate Cake partners with Pop Magazine Uk, Volkswagen Jetta Print Ad by Ogilvy]]> A little bit old, but still pretty cool. This promotion was used to advertise the April issue of Car Magazine featuring their guide to F1 season.

F1Carboard

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director / Photographer: Matthew Pullen
Copywriter: Craig Ross
Released: April 2009

Related Posts

Golf 6 – Car Guards, Chocolate Cake partners with Pop Magazine Uk, Volkswagen Jetta Print Ad by Ogilvy]]> http://10and5.com/2009/08/car-magazine-f1/feed/ 0 New Digital Edge Podcast with The Loeries http://10and5.com/2009/07/new-digital-edge-podcast-with-the-loeries/ http://10and5.com/2009/07/new-digital-edge-podcast-with-the-loeries/#comments Tue, 28 Jul 2009 08:00:43 +0000 Uno http://www.10and5.com/?p=3771 Related Posts Interview at African Digital Art, Interview with Jon Williams]]> heading

The latest edition of the Digital Edge podcast is up – they feature interviews with a number of the judges in the digital Loeries. Take a listen over here.

Despite years of isolation, South African advetising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we’ve only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we’ve lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions awards (with a print and radio win this year), not a single entry on this years Cyber Lions shortlist was a South African campaign.

Our local version of the Cannes Lions Awards, the Loeries, are being awarded at the end of September, a mere two months away. Before the awards though, the judging takes places to weed out the chaff from the wheat. In this episode we speak to three of the judges that spent last Thursday in a darkened room judging the entrants in the digital section. Click play to find the unique way that the entrants were judged as well as what it means to win a Loerie.

Related Posts

Interview at African Digital Art, Interview with Jon Williams]]> http://10and5.com/2009/07/new-digital-edge-podcast-with-the-loeries/feed/ 0 VW Ad by Ogilvy http://10and5.com/2009/07/vw-ad-by-ogilvy/ http://10and5.com/2009/07/vw-ad-by-ogilvy/#comments Tue, 07 Jul 2009 08:30:00 +0000 Uno De Waal http://www.10and5.com/?p=3420 Related Posts Volkswagen Crafter print campaign, Volkswagen Jetta Trip to the Beach by Ogilvy, Volkswagen Jetta Print Ad by Ogilvy]]> vw ball adAdvertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Jake Bester
Advertiser’s Supervisor: Ryan Searle
Account Manager: Greg Tebbutt
Account Supervisor: Andrew Watson
Art Buyer: Merle Bennett
Art Director: Wallace Seggie
Photographer: Guy Neveling

Related Posts

Volkswagen Crafter print campaign, Volkswagen Jetta Trip to the Beach by Ogilvy, Volkswagen Jetta Print Ad by Ogilvy]]> http://10and5.com/2009/07/vw-ad-by-ogilvy/feed/ 4 Volkswagen/Golf 6 “Biker Gang” http://10and5.com/2009/07/volkswagengolf-6-%e2%80%9cbiker-gang%e2%80%9d/ http://10and5.com/2009/07/volkswagengolf-6-%e2%80%9cbiker-gang%e2%80%9d/#comments Thu, 02 Jul 2009 09:00:07 +0000 Kate http://www.10and5.com/?p=3329 Related Posts Volkswagen Jetta Print Ad by Ogilvy, Volkswagen Jetta Trip to the Beach by Ogilvy, Golf 6 – Car Guards]]>

vw-mime-press1

This ad for VW from Ogilvy Cape Town took first place in May’s Ad of the Month Newspaper category. The copy reads “The quietest cabin in its class. New Golf.”

Agency: Ogilvy CT

Client: Volskwagen

Product: Golf 6

Title: Biker Gang

CD: Chris Gotz

AD: Prabashan Pather

CW: Sanjiv Mistry

Photo. Guy Neveling

Related Posts

Volkswagen Jetta Print Ad by Ogilvy, Volkswagen Jetta Trip to the Beach by Ogilvy, Golf 6 – Car Guards]]> http://10and5.com/2009/07/volkswagengolf-6-%e2%80%9cbiker-gang%e2%80%9d/feed/ 1 Loeries Digital Judges Announced http://10and5.com/2009/06/loeries-digital-judges-announced/ http://10and5.com/2009/06/loeries-digital-judges-announced/#comments Tue, 09 Jun 2009 06:45:55 +0000 Johann http://www.10and5.com/?p=3006 Related Posts African Digital Art – Weekly inspiration., Loeries 2009: Print & Design titles, Loeries Battle of the Bands]]> The Loerie Awards today, 8 June 2009, announced the Digital Judging Panel for 2009.

The Loeries Digital Judging Panel

Clint Bryce, head of creative, Space Patrol Car Follow him on Twitter: twitter.com/CraniumJack
Adam Whitehouse, creative director, Stonewall Follow him on Twitter: twitter.com/1eighty
Allan Kent, creative director,  AtPlay Follow him on Twitter: twitter.com/allankent
Bruce Wright, creative director,  Mnemonic Follow him on Twitter: twitter.com/TheMindBiggles
Dylan McClean, creative director, AquaOnline Follow him on Twitter: twitter.com/dylantm
Pete Case, creative director, Gloo
Yana Valtchanova, creative director, Amorphous
Gustav Greffrath, design director, Trigger
Joanne Reidy, creative director, Clickthinking Follow her on Twitter: twitter.com/pretty_pretty
Kabelo Moshapalo, interactive creative director, Draftfcb Follow him on Twitter: twitter.com/KABZA
Mark Tomlinson, creative director, Hello Computer
Paul Tooze, creative director, Wireframe
Preston Thomas, creative director, Pixel Project
Brian Carter, creative director, Tribe
Anton Moulder, creative director, Urbian Follow him on Twitter: twitter.com/urbian
Chris Gotz, executive creative director, Ogilvy
Andrew Whitehouse, executive creative director, FOXP2

Great list of South African digital creatives who has really pioneered the industry. Good luck to all entrants.

If you know more twitter accounts for the above, feel free to comment here.

Related Posts

African Digital Art – Weekly inspiration., Loeries 2009: Print & Design titles, Loeries Battle of the Bands]]> http://10and5.com/2009/06/loeries-digital-judges-announced/feed/ 6 Volkswagen Polo – Bee http://10and5.com/2009/04/volkswagen-polo-bee/ http://10and5.com/2009/04/volkswagen-polo-bee/#comments Fri, 03 Apr 2009 07:00:39 +0000 Uno De Waal http://www.10and5.com/?p=1859 Related Posts Ogilvy Volkswagen Dream Bubbles, Volkswagen Jetta Print Ad by Ogilvy, Volkswagen Jetta Trip to the Beach by Ogilvy]]>

Client: Volkswagen Polo
Agency: Ogilvy Cape Town
Production Company: Giant Films
Director: Bruno Bossi
Post production: Black Ginger
Executive Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Agency Producer: Emma Lundy
Producer: Kirsten Clarence
Country: South Africa

Related Posts

Ogilvy Volkswagen Dream Bubbles, Volkswagen Jetta Print Ad by Ogilvy, Volkswagen Jetta Trip to the Beach by Ogilvy]]> http://10and5.com/2009/04/volkswagen-polo-bee/feed/ 2 Ogilvy does Dakar http://10and5.com/2009/03/ogilvy-does-dakar/ http://10and5.com/2009/03/ogilvy-does-dakar/#comments Fri, 13 Mar 2009 12:23:35 +0000 Kate http://www.10and5.com/?p=1704 Related Posts Volkswagen Jetta Print Ad by Ogilvy, Ogilvy Volkswagen Dream Bubbles, Car Magazine: F1]]> This poster / print ad was created by Ogilvy Cape Town to celebrate Volkswagen’s momentous victory in this year’s Dakar Rally. The ad highlights the harsh conditions experienced during the race, and how Team Touareg prevailed, in spite of the torturous environment and competitors. The work was conceptualised and executed by creative team Matthew Pullen (Art Director) and Craig Ross (Copywriter) with the guidance of Creative Directors Chris Gotz, Jacques Massardo and Gareth McPherson. The skeleton car was illustrated by Amicollective.

vwdkartouaregad

Related Posts

Volkswagen Jetta Print Ad by Ogilvy, Ogilvy Volkswagen Dream Bubbles, Car Magazine: F1]]> http://10and5.com/2009/03/ogilvy-does-dakar/feed/ 3