Posts Tagged ‘ Mini ’
MINI on board with Keep Flying
If you can’t read the body copy it goes like this: So we didn’t get a trophy. Pshhhh. Our prize is bigger. When MINI launched 6 Colours To Stand By, we never anticipated to find 3.3 million cars out there with flag mirror caps. We never anticipated how easily South Africans would band together and show their support for what our country has achieved.
The soccer spectacular may have come to an end but let’s keep celebrating the fact that 2010 is our year – the year by which all others will be compared. Let’s continue to fly our flags. Not just today. Let’s celebrate South Africa’s 6 colours for the rest of the year. Because although we didn’t win, we won.
Gloo for MINI-6 Colours To Stand By
6 Colours To Stand By is a rallying cry which forms part of a digital campaign celebrating South African national pride. This project is a creative collaboration between Gloo Digital Design & Black River F.C. & is Gloo’s first digital campaign since being appointed to the MINI brand 2 months ago.
We brought you the video, this is the site! Win 1 of 6 MINIs, get your free SA flag mirror caps or browse through the gallery of mzansi supporters wearing our SA colours.
MINI – 6 Colours to Stand By
This just in from Black River FC in Joburg. Sing along!
MINI: 6 colours to stand by.
If you’ve seen any Mini’s around town with South African flag mirror caps, this is why. Work done by Black River FC. For more information about the initiative, visit the website here.
Mini: Trend Wheel
As part of Mini’s “50 years of cool” campaign, Blackriver FC created this Trend Wheel. The illustration done by Am I Collective demonstrates that while trends may come and go, Mini is forever cool.
MINI: 50 Years Of Cool
Feast your eyes on this latest spot created for Mini. Beautifully executed and oh so cool.
Agency: Black River FC
Writer: Iain Thomas
Art Directors: Justin Joshua, Jono Garret
Animation: amicollective
Sound: Audio Militia
MINI’s 50th Birthday
This ad was created by Black River FC in celebration of MINI’s 50th birthday.
CD: Ahmed Tilly
AD: Justin Joshua
CW: Iain Thomas
Illustrator: Am I Collective
Producer/Art Buyer: Hilary Simpson
