Posts Tagged ‘ vodacom ’
The Kiss Zoopy video for Vodacom
Very interesting use of online video on Zoopy from Vodacom. Not sure who to credit for this – anyone have some inside info?
Thanks @kristisecret for passing it on!
Vodacom Daddy Cool TVC
Check out the new TVC from Vodacom.
Not sure on the exact details but presumably from Draftfcb Johannesburg.
Voice of Bafana Bafana Site by Stonewall+
Stonewall+ recently launched the new site for Vodacom’s Voice of Bafana Bafana. The site was created to showcase the support SMSs the country is sending in to Bafana Bafana ahead of the 2010 World Cup.
More details when you click through.
Legends of Echo by Pleasant Company
Legends of Echo is a new location based game by The Grid and Vodacom. The above video was created by Pleasant Company for the launch of the game.
New ads for The Grid by Cow Africa
This new commercial was created by CowAfrica for the The Grid – Vodacom’s mobile social network. The ad illustrates a day in the life of a Grid user.
Vodacom: All the Single Ladies
Here’s the new Vodacom TV ad that looks set to become a South African classic.
Player 23 from Vodacom using Mobile, Above the line and Adobe Air
Vodacom has launched a new campaign (Player 23) to target the enthusiastic rugby fans for the Super 14. It features a rugby fan called Jan, the 23rd player, who’s following his daily routine – but with the team following him around and trying to be exactly like him.
Besides the hilarious TV ads, Vodacom also has a website where fans can download their own lockers and personalise them by adding their names, pictures and favourite teams.
Fans can also download all the latest news on the Super 14 and other rugby mobile content to personalise their phones via the mobile element. You can read the entire press release on Bizcommunity.
DraftFCB and ClickThinking was responsible for the concept and production of the PLayer23 Campaign.
What we’re very interested in is the tight integration between above the line (there is an enormous amount of print and TV exposure) and the way that has tied in with Mobile, and the desktop. This is the first mainstream application we’ve seen that uses Adobe Air for the desktop, and pretty tight mobile integration. The main advantages of a platform like Adobe Air is that you develop your app once, and it can be deployed to OSX or Windows, plus you have the added benefit of having free reign by using Flash, and the runtime brings the package size down quite considerably. 10and5 is hoping to get a case study out of the guys responsible for the campaign!
We’re hoping to get a case study out of the guys who produced the entire campaign – it would be very interesting to see what their findings were and how successful the Player 23 campaign was when it comes to and end.
Cow Africa – Gridstar
Cow Africa did a 10 second television commercial for Gridstar, Vodacom’s new online talent show where people can film themselves putting their talents to good use and upload it via their cellphones.
The ad is already being showed on national TV, but now you can get a glimpse of it online as well.
Original link: Cow Africa : 10 seconds of fame
Mobikasi youth and mobile production by Cow and TheGrid
Cow Africa recently produced some really cool short-film, documentary style clips for their client The Grid (the Vodacom mobile, LBS social network). The whole press release is on the Cow Africa site, but the gist of the work is byte-sized documentaries about the culture in Soweto. Janneman helped out with the video. In their words:
Instead of showing the twenty-five minute documentary in a linear fashion from start to finish, Mobikasi splits the content up into twenty-five inserts of one minute each. Each one-minute clip covers a different topic that is relevant to the youth in Soweto and is geo-tagged to the location where it was shot. The location-based documentary looks at people, music, fashion, social issues and places of interest.
Check out some stills. You’ll have to go The Grid to view them all.
