Posts Tagged ‘ VW ’
Polo Vivo TV Commercial
TV ad created by Ogilvy CT to celebrate VW’s latest offering, the Polo Vivo.
VW Crafter. For any business.
The above campaign, created by Ogilvy Cape Town, tells stories using line ups of Volkswagen Crafters from different businesses. In this way, it demonstrates just how versatile the Crafter can be.
Goodbye Citi
There comes a time in every legend’s career when it must retire. For Volkswagen’s iconic hatchback, the Citi, this is that time. Having provided 25 years of loyal service and colourful motoring, the Citi is now retiring. But like most legends, it’s not going to leave without a proper farewell. So, in celebration of this occasion, Volkswagen South Africa is launching a countrywide campaign to say goodbye to this legend of the South African roads.
VW made big news when they decided to discontinue the Citi Golf, but you haven’t seen the last of it yet. VW’s agency, Ogilvy Cape Town, is taking the very last Citi on a victory lap around South Africa to give everyone an opportunity to say goodbye by signing what really has become the “people’s car”. For advertising purposes, Ogilvy will be filming the entire journey to create a “true-to-life documentation of the tour” that will be turned into a farewell TV commercial for Citi.
And for those who can’t meet the Citi on tour, the entire victory lap can be followed at goodbyeciti.co.za and on Goodbye Citi’s Facebook, Twitter, Flickr and YouTube pages – where people have already started posting goodbye messages and Citi memories like this:
Small Price…Big Coincidence
2005, TBWA/G1, Nissan Micra
2009, Ogilvy Cape Town, Volkwagen Polo
Stolen idea or pure coincidence? Great ads, though and the second version is executed much better.
Ogilvy is nominated for a Loerie this year for their rendition of this concept. Justified?
(Edit: Although this specific execution is not a Loerie Finalist this year, the website and the online banners for the campaign is; along with the full campaign that made it to the Mixed Media category.)
VW “Cheetah” by Ogilvy
This is the latest work done by Ogilvy Cape Town for the new VW Golf. Great advertising often relies on great storytelling, this ad does that and leaves you with the warm fuzzy feeling that South African’s have come to associate with the VW brand. Click through for the press release.
Recessionista (VW)
Due to the credit crunch shoppers has changed their way of indulgement, they now only spend the amount of money they think the product is worth and and will not pay over the mark for it anymore. This opened a whole new gap for opportunity in the market, especially the creative industry.
Volkswagen together with Ogilvy
Interactive took this opportunity and launched a ‘ Recessionista‘ campaign for the Volkswagen Citi Golf. They play on the humour and seriousness of the credit crunch to increase sales of this affordable deal they are offering.
They claim that consumers shouldn’t let the recession get in the way of their style, they must become a recessionista and be cool despite the economy. Drive a Volkswagen Citi Golf.
They take this further by adding an interactive section to the website where consumers can post their tips on how to beat the recession on the site and even add photo’s, videos of links to it to make it more fun. They do this in a humorous manner to keep a smile on consumers faces while dealing with the credit crunch.
A couple of the recession tips on the site includes things such as : Make you own cologne from the flowers in your garden, or dont pay for weekly therapy sessions – tell your fiends. Shower together, Old telephone directories make ideal personal address books. Simply cross out the names and address of people you don’t know. Save money on expensive personalised car number plates by simply changing your name to match your existing plate - Mr. CA 3001 273
Go check out this awesome campaign at : www.vw.co.za/recessionista and post your favourite tip to beat the recession, be part of the crowd crunching the credit crunch.
We couldn’t find any more of the creative work – it seems as if the campaign isn’t too popular online (there is only the single microsite). I’ve also seen some ads in magazines, but nothing else online. If you might have some copies of them lying around… send it in to us!
