Rather than just tell us how environmentally friendly and responsibly sourced their products are, Woolworths’ latest TV ad shows us by sharing the behind-the-scenes realities of where their food comes from.
For their latest campaign, the Woolworths Jeanswear brand RE: set up a competition to give four of their most stylish fans an experience they would never forget.
Woolworths, together with the Western Cape Education Department, Sappi and Design Indaba, are making sure South African high school students are being exposed to the very best in local and international design with their Making the Difference Through Design programme.
Last month RE: jeans, Woolworths’ denim line, took 6 local music lovers on an epic roadtrip from Cape Town to the massive music festival Oppikoppi.
This Woolworths TV ad advertising their winter boots for 2012 went live in February. The Ackermans ad below went live this month advertising their winter range of boots with a cheeky ‘get it for less’ soundtrack.
The RE Jeans: presents In Conversation campaign is an extension of Woolworths’ ongoing collaboration with local musos.
Listed as one of the world’s 40 most important designers by i-D magazine and named one of the 25 most influential fashion experts of our day by Time magazine, noted trend forecaster Li Edelkoort is back in SA to share her wisdom and insights as part of Design Indaba.
We asked The Jupiter Drawing Room Cape Town to send us some of their favourite work produced during the 5 year TDJR and Woolworths partnership.
This video was made by Green Renaissance for Woolworths in support of rhino conservation, and Woolworths’ campaign to raise funds through the sale of rhino-themed reusable shopping bags.
http://www.youtube.com/watch?v=kS6VXPPBaC8 Take a look at this concept/different use for a standard video – users can click through sections of the video which will allow them to navigate to different parts in the video (to get e.g. a close-up of that boot). The video was put together by TRIGGER/ISOBAR. What do you […]