The founders of Real approached Gold Creative to assist them in creating a brand that captures the Brazilian theme of Real but also one that can easily be translated to the South African consumer.
The Real logo is a bold statement of Brazilian flair and the icons that complement the logo reinforce the different types of meat available. The icons became part of the brand communication throughout the mobile vehicles, trailer billboards, in store graphics and menus
In this post we feature the vehicle branding that accompanied the branding excercise.
Gold Creative also run a great marketing blog called The House of Marketing.