There seems to be a wonderful partnership going on between Gloo, Proximity and Cell C in the past year. Their previous campaign, Hummerville, has just won a Gold at the Echoes and now they’ve released the next phase of the campaign called Create Me. The campaign is designed around a questionnaire – users are required to fill in a couple of fun question/answer sections. After each section they are rewarded with a new part being created in their “Book of Life”.
Yesterday/today marked the start of the second part of the project. If you didn’t get your email… go do the first part first!