Proximity#ttp/Gloo/Cell C – CreateMe

Entrance screen

There seems to be a wonderful partnership going on between Gloo, Proximity and Cell C in the past year. Their previous campaign, Hummerville, has just won a Gold at the Echoes and now they’ve released the next phase of the campaign called Create Me. The campaign is designed around a questionnaire – users are required to fill in a couple of fun question/answer sections. After each section they are rewarded with a new part being created in their “Book of Life”.

Yesterday/today marked the start of the second part of the project. If you didn’t get your email… go do the first part first!

Agency

Agency

3 Comments

  1. Props to Gloo. This is such a nicely integrated campaign and the Flash work is top notch.

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