It’s exciting times for Musica. They have just recently relaunched the brand and have a new logo and pay off line!
The challenge that Jupiter Cape Town faced was to change the perception of the brand as purely a music destination to the ultimate entertainment location. This desire to escape and Musica’s offering led them to the new positioning ‘ A World Awaits’. A world of entertainment, containing every emotion and sensual stimulation is available on a grand scale at Musica, thus the new brand promise rings true.
The launch campaign has been executed together with Masters & Savant.