GM Concept Cars – Stonewall+

Between the 30th October and the 9th November Johannesburg is hosting JIMS (Johannesburg International Motor Show). GMSA will have a stand at the show – showing a range of GM vehicles as well as 9 concept and exotic cars. GMSA asked Stonewall to design a microsite to showcase the 9 concept and exotic cars…

The brief arrived 5 days before the event! A concept was brainstormed and production started immediately, and 4 days later, the microsite was born! The site features all 9 concept and exotic cars and allows the user to view or add comments on the cars, rate the cars, read more about each car and also download wallpapers for each car. The project also included a Facebook user, group, page and event, as well as a Twitter feed in order to follow the cars are they move around the country post event.

Within the first day of going live, the site managed to generate over 2000 unique visitors, 117 comments, 472 car ratings, 30 registered users and the send to a friend has been used 43 times!

Between 10 and 5