DraftFCB – Star in the lemon light with Savanna

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When the lights go out where do they go to? Savanna is all about being tactical, dynamic, topical and relevant. Because of the fun, quirky nature of Savanna’s brand communications, in the past consumers have gone as far as to pitch their own ad ideas to Savanna (quite the brand compliment). So Savanna decided to give consumers the opportunity to make their own Savanna ad and star in the dazzling lemon light along with their friends. Following through from the latest Savanna ad consumers get to act online with a pair of international celebrities: two Capuchin monkeys famed for their appearances on Friends, Ace Ventura and Outbreak.

From the comfort of their dressing room consumers decide which one of the characters in the latest Savanna ad they want to be and select their cast from friends and family. They can also create their own script by selecting any of the quirky words and phrases before editing the final commercial for viewing. Visitors can view and vote for their favourite commercial and upload footage onto youtube.com and facebook.

Visit www.savanna.co.za for instant fame and more information.

Between 10 and 5