Bakers Biscuits TV Commercial

The other day it hit me that I really didn’t know who produced the Bakers Biscuits TV Commercial. It was pretty easy to find who did the production on it – is responsible for the production of the video and the entire commercial was designed and directed by Shy the Sun for Ogilvy,Johannesburg. Apart from the Happiness Factory resemblance, the video might look familiar if you’ve seen the stuff done by the (now defunct?) Black Heart Gang, who are in actual fact also the same people as BlackGinger! Weird aint it… But it makes for some pretty amazing work!

Full credits are after the click through. Also, if you are keen to check out some “Behind the Scenes” footage, check out Darrin Hofmeyr’s blog.


Client: Bakers
Agency: Ogilvy, Johannesburg
Creative Director: Bridget Johnson
Art Directors: Monique Kaplan, Amy Auret
Producer: Lisa Jaffee

Creative: Shy the Sun
Animation Directors: Jannes Hendrikz and Ree Treweek
Character Designs: Ree Treweek
Compositing: Jannes Hendrikz
Producer: Nina Pfeiffer

Production House: Blackginger
Producer: Tracy-lee Portnoi
Animation Supervisor: Darrin Hofmeyr
VFX Supervisor: Marc Horsfield
Modeling: Francois Conradie, Hayden Barnett,
Rigging: Sandy Sutherland
Animation: Richard Clarke, Andre de Villiers, JC Phillips
Textures: Sasha Perdigao, Lani Greenhill, Kirsten Beets
Fur: Suzanne van Niekerk, Jason Slabber
Lighting and look dev: William Harley
Systems developer: Neilan Naicker
Matte Painting and Flint: Rob Muir
Assistant compositor: Monika Vermuelen

Live Action: CAB films
Director: Bruce Paynter
Producer: Charles Gallacher

Sound Design/Mix: Alun Richards

Between 10 and 5