The DA has entered the above-the-line campaign race with this inspiring little TV ad. The ad carries an uplifting message, focusing on the hope that, with your support, the DA can make South Africa a better place for all. The only question is who’dunnit? Here’s to hoping one of you has some answers for us.
The awesome thing is that they aren’t just speaking to the older generation through conventional media. The DA is bringing the Rock the Vote initiative (made popular in the U.S) to South Africa and they’ve got some awesome local talent to back them up. The poster, designed by graphic artist Rouleaux van der Merwe, is pretty attractive too! So points to the DA for speaking to the youth in a language we understand and appreciate.
UPDATE: We were so keen to feature Rouleaux’s Rock the Vote poster that we kind of jumped the gun and showed you a work in progess. But here is the final creative done for client