Ogilvy does Dakar

This poster / print ad was created by Ogilvy Cape Town to celebrate Volkswagen’s momentous victory in this year’s Dakar Rally. The ad highlights the harsh conditions experienced during the race, and how Team Touareg prevailed, in spite of the torturous environment and competitors. The work was conceptualised and executed by creative team Matthew Pullen (Art Director) and Craig Ross (Copywriter) with the guidance of Creative Directors Chris Gotz, Jacques Massardo and Gareth McPherson. The skeleton car was illustrated by Amicollective.


Between 10 and 5