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Corporates fail at being cool

psp2Fred over at Heavy Chef has pointed us to the feature post on Cracked titled: Corporate Attempts at “Edgy” That Failed. It’s brilliant and probably one of best examples of how to inauthentic brands entirely miss the plot. I remember the Sony example quite well (Sony hired a street art group to go around spraypainting the Sony PSP characters all over some big cities – it backfired real bad).



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