Cups for Votes

Wimpy is doing their bit for democracy by encouraging South African voters to head to the polls. Place your vote and head over to Wimpy for your free cup of coffee. It’s their way of saying thank you for being a responsible citizen. Well done to Wimpy and their agency, MetropolitanRepublic, for coming up with this great incentive and for generating a positive and clever piece of socially responsible PR. Via @cherryflava

One Comment

  1. really sweet – nando’s is doing something similar: ‘ free roll’