Incredible Connection

This is the latest work done for Incredible Connection by their agency Black River FC. The aim of the ad was to shift the brand identity from being that of a cold, unfriendly retailer for the tech savvy, to that of a friendly, approachable brand that helps ordinary people connect through technology. In order to achieve this shift in brand philosophy, Black River FC created this surprising and charming TV spot.

Creative Director: Ahmed Tilly
Copywriter: Dave Topham/Dani Vlismas
Art director: Justin Joshua
Director: Jonathan Parkinson
Producer: Alison Pope

Between 10 and 5