13 May New 10and5 logo: Sneak Preview
As some of our readers might have noticed, yesterday we posted a couple of links up on our Twitter feeds showing some never seen before, grainy, shot-from-a-distance sneak preview pics of our logo redesign. Actually, we just took a couple of captures of the logo development process, but it was nice making as if we had a massive security breach. We’d like to share our logo development process with you – our valued readers and contributors. Since this is a design blog, we feel that it’s very important that we get buy in from you guys, and so far we’ve had some fantastically favorable comments coming in, as well as some people not really getting it – which is a good thing, the logo’s we’ve shown you were predominantly either very early concepts, or designs where we had taken the concept 2 steps further.
For the next 3 days (up to Friday) we’ll be revealing parts of the logo, as well as some examples of work that informed and created the final logo. The agency who did the design is also still a secret, but we’ll be revealing that on Friday morning too.
Click through for the initial brief, as well as the first two designs that we’re revealing. There is also an event created to remind you of the launch – just in case.
Also, your comments can win you a t-shirt from 2Bop!
Between 10 and 5 is the principle resource for the South African design industry. We feature between 5 and 10 creative works per post on illustrators, animators, freelancers, agency’s, artists and more. Our goal is to become the leading resource for design related news and inspiration in South Africa.
Between 10 and 5 design guidelines:
- We often shorten the identity to just “10and5” – we always use the “and”, it is never shortened with an ampersand, plus, or any other shortenings such as 10&5, 10+5, 10-5.
The 10 is never spelled “ten”, nor the 5 as “five”.
- Since there is nothing that serves as a mascot or similar identifier, we feel that the “10and5” should be a strong part of the logo, with the “Between” tagline being a little less prominent. It might be too much and text heavy if “The design showcase” is included, but if you could play with it perhaps.
- The current philosophy of design at 10and5 is very clean and crisp, black on white. The text we use all have serifs, but we are not intent on keeping this, in fact for the redesign we might consider dropping the serifs for a cleaner look.
We are not set on a specific colour, but we would like to look at using one or two colours other than black and white. The colours would be used to highlight certain sections.
- There is little in the logo that suggests that the site is a design showcase, it might be an option to bring in something that signifies this, or promotes the idea more. I don’t know if this might be to include some iconography.
Following this, the agency was briefed with a rather large set of examples of sites we like, some other logo’s that we’ve spotted that have a similar feel to what we want to achieve, plus a number of items of design that we wanted to stay away from. You can download the full brief here.
These logos are actually elements from the final logo, that have been abstracted to create new faces and forms from those elements. It reflects a playful attitude that we want to convey through the site, while also still maintaining a solid graphical and iconographic element. We liked the way that the initial logo concept was taken further. We don’t see ourselves using these often, but it was a fun concept to play around with.
We really liked the simplicity as well as the concept behind this logo. The black blocks add up to 10, while the pink blocks add up to 5. One can imagine this in different combinations as well, with different colours and fonts. The design didn’t have that Wow factor, or Ah-Ha! element that we were looking for though and in the end we decided that the reason is that the logo and font are too separate from each other and don’t fit in with the unity that we want to achieve with the logo. That being said, if the goal was to have a unified logo, the strong blocks would have made for an excellent emblem or stand-alone element.
That’s it for today kids! Remember to swing by tomorrow when we feature our second logo reveal, as well as on Friday where we will be revealing some parts of the final logo, as well as the agency behind the development.
Your comments can win! We’ll be giving away a free shirt from 2Bop to the person with the best comments on the logo topic.