18 May New logo is here!

We’re very excited to show you the final logo that we’ve gone with.

We’ve shown you quite a number of iterations and doodles that the agency, IdoIdea, experimented with. The final concept of the logo shows our involvment in the creative and design community by subtly using the colours that designers work with ALL the time – CMYK and RGB. The font is clean and understated in order to take a backseat from the rest of the design – We didn’t want to overpower the site with one logo, and felt that it should take a backseat so as not to distract from the content on the site. Kind of like wearing a dress that’s not as flash as the bride at a wedding. We’re very happy with the design, and feel that the response from you guys has been great as well, we’ve gotten some GREAT feedback, and we’ve also made some last minute tweaks here and there based on this. As one commentator said, “Don’t design by committee” – we were happy that we didn’t send out an open brief (some people were expecting this), but we’re confident that the logo reflects the spirit behind Between 10 and 5.

CLICK THROUGH FOR THE LOGO.

Remember your comments on the logo can still win you a super cool 2Bop t-shirt!