Aqua Produces microsite for BMW

the-new-bmw-z4-roadster-an-expression-of-joy-1

AquaOnline is behind the new BMW Z4 microsite. The site is an extension of the Expression of Joy campaign for the Z4 . From the site it’s possible to download wallpapers, pricelists, and a number of other things. It also integrates quite nicely with the Samsung campaign they recently did as well. Interesting to note, the artist behind the Expression of Joy ad is a South African. Robin Rhode was born in Cape Town. Click through for more images in the campaign.
The video:

Behind the scenes:

The local website:

Agency

Agency

3 Comments

  1. I saw this in New York – they had it in Grand Central. Along with other cars “decorated” by well-known artists. Unfortunately the photos I took do not look that great ūüôĀ

  2. Yeah I think they have those painted cars every once in a while. It’s been a campaign that they’ve been running for yonks now. Quite cool ūüôā

  3. I really like the new ad, seems to appeal to all races and gender groups. The site is also very clean and cool