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Red Bull Brand activation – Soweto Sessions

Red Bull Soweto Sessions

This past weekend saw the Red Bull Soweto Sessions – a BMX event held at the Johannesburg cooling towers. While we don’t know too much about the actual event, or what kind of brand activation was involved, it does look like a very cool event.

We’ve managed to piece together a couple of snaps and a video we’ve found elsewhere on the web, but be sure to check out the website at the Red Bull Soweto Sessions microsite for more pics and videos. If you know Who Dunnit, please drop it in the comments. Also, check out some more pics at RiotBMX, or click through for a great video of the event (not produced by Red Bull).

Thanks to Dylan for the headsup.

Red Bull Soweto Sessions from Sudhir Misra on Vimeo.



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