02 Jun Jupiter Drawing Room – Lucky Star 50th birthday
Featured above is the creative for the Lucky Star 50th birthday print campaign. The work was directed by Yumna Sadan and the final illustration done by Am I Collective. More details after the jump.South Africans have trusted Lucky Star to bring them great tasting wholesome fish products for the past 50 years. Hallmarking this auspicious occasion we took a trip down memory, lane highlighting some of the key positive changes we have experienced in the past 50 years. Over this time of trials and tribulations that have helped to transform our country, Lucky Star has been there every step of the way continuing to deliver a wholesome product of high quality. As part of the 50th celebrations, Lucky Star chose to invest in the stars of tomorrow, by offering 5 Start up bursaries consisting of R50 000 and a Vuka Scuta, giving their consumers a chance to grow their minds and opportunities in 2009 and beyond. Lucky Star is a brand that forms part of the social fabric of many South African’s lives and through this promotion hopes to inspire a positive future for all.
Art Director: Yumna Sadan
Copywriter: Marcelle du Plessis
Concept Illustration: Roger Williams
Final Illustration: Am I Collective