05 Jun Mweb: CONNECT & YOU CAN

This is the latest work for Mweb done by Cape Town agency, FoxP2. Interesting work that moves away from the more retail side of Mweb’s advertising past. This first commercial was created to launch the new MWEB brand positioning, “CONNECT & YOU CAN”. It dramatises the internet’s power to take your message around the world.

Credits:

Production House: Giant Films

Director: Bruno Bossi

Producer: Kirsten Clarence

Agency: FoxP2

Creative Director: Andrew Whitehouse

Art Director: Reijer Van der Vlugt

Copywriter: Justin Osburn

Agency Producer: Katherine Tripp

Editor: Richard Starkey @ Guillotine Post

Post Production: Black Ginger

Music: Theo Crous & Inge Beckmann

Another ad from the campaign: